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1# abi-gail
TOPIC: ARGUMENT200 - Statistics collectedfrom dentists indicate that three times more men than women faint whilevisiting the dentist. This evidence suggests that men are more likely to bedistressed about having dental work done than women are. Thus, dentists whoadvertise to attract patients should target the male consumer and emphasizeboth the effectiveness of their anesthetic techniques and the sensitivity oftheir staff to nervous or suffering patients.
By citing a statistic, which shows moremale patients faint than female patients while
visiting the dentist, the writer concluded that men are more likely tobe distressed about dental work, thus advertisements should be targeted on
male patients, which consist in emphasis oneffectiveness of the anesthetic techniques and the staffs' concern on the
patients' feelings. Nonetheless, the writer'sreasoning bears
several
fallacies as follows.
First and foremost, although male patientsare more likely to faint while visiting the dentist, such ferventadvertisements may not be of much value. First, it is possible that few malepatients go to the dentists, while female patients actually constitute majorpart of the market. Thus it
would not beso worthwhile to spend the money spend on
publicizing to the male patients. Second, it is doubtful whetheradvertisements help bring the patients to the dentists. If
they really have dental problems, their painand concern about health would bring them to the hospital automatically, ratherthan advertisements. To make
up for hisconclusion, the writer should present convincing data about the value of suchads.
Furthermore,
the claimed distress for male patients is alsodebatable. Albeit the male patients
aremore likely
to faint while visiting thedentists, it may not be a result of ditress, but of other factors. They may bewrongly guided not to eat or drink before dental works, so that they are morevulnerable.
Moreover, if the malepatients are largely children while the female patients are mostly adults, thealleged distress is not a matter of
gender but of age. After all, it isn't unfathomable for kids toexperience nervous.
Last but
not least, it is doubtful whether the ads should emphasize theeffectiveness of the anesthetic techniques and the staff's sensitivity to patients’feelings. For one, the ads may be
tagentto the real aim of the dentists----curing patients dental problems. It may bethe curing effect rather than the above aspects that the patients reallycare
about.
For another, the patients may be moresensitive to the pain with so much
emphasis on nervous and anesthetic techniques. Invoking such psychology,the ads are actually reverse to the original aim.
In sum, the writer should present the
value of such ads targeted on male patientsand clarify the ditress that the patients
suffered. What's more, he should consider more of the curing effectwhile publicizing, as well as paying attention to the possible reverse effect. |
错误找的都挺好的,个人建议前两点换一下顺序 还有下次发文最好排一下版 |
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