每日一词学英语(95): bums on seats

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英航今年首次在第二季度出现亏损，乘客人数下降，尤其是经济舱和头等舱。(From Mirror, 1 August 2009: British Airways loses £148 million)

Boss Willie Walsh said BA also cut fares by around 9% on average in a bid to get bums on seats. 英航通过降低票价来吸引乘客，提高上座率。

bums on seats (BrE, informal): used to refer to the number of people who attend a show, talk, etc., especially when emphasizing the need or desire to attract a large number
*They’re not bothered about attracting the right audience—they just want bums on seats.