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Argument147
“Although the sales of Whirlwind video games have declined over the past two years, a recent survey of video-game players suggests that this sales trend is about to be reversed. The survey asked video-game players what features they though were most important in a video game. According to the survey, players prefer games that provide lifelike graphics, which require the most up-to-data computers. Whirlwind has just introduced several such games with an extensive advertising campaign directed at people 10 to 25 years old, the age-group most likely to play video games. It follows, then, that the sales of Whirlwind video games are likely to increase dramatically in the next few months.”
提纲:
1 对于这个调查方法和调查人数都没给出,对这个调查表示怀疑
2 一般玩家对这种游戏很感兴趣,不能说明最爱玩游戏的群体也会感兴趣,而且玩家感兴趣,也能形成市场,更不用提公司盈利。
3 就算广告攻势,还要考虑其他市场因素,像消费者的承受能力,游戏的操作性等等。
4 后来竟然提出几个月猛增的说法,似乎没什么依据
The editor reached the conclusion about the product sales of Whirlwind based on a survey and some marketable measure of the company. Otherwise in my view, the prediction is groundless.
First, I think the survey on which the editor’s conclusion partly based is specious. The editor provides no evidence that the size of responders is significant or the responders were representative of all the game players. So it is hard to believe the results of the survey and also even not to suspect the conclusion based on the survey.
Even if I concede that the results of the survey are correct, the editorial supplies no evidences that 10-25 old ones are typical of all the players. It’s possible that they take no interest in the games. And the editorial mentioned that the extensive ad champion directed to the target people, I don’t think ad can surely promote sails, moreover, an extensive ad champion may even make people tired. Even if the ad attracts the target people, we can not safely assume that they will play the new games, they will consider the expenses and the practice feelings, we should not predict the sales of product only by its ad and the potential market, we should consider the price, promotion, place of the products. What’s more, we know the most of the 10-25 players can not earn money themselves, they maybe cant afford the latest computers.
At last, the prediction that increase “dramatically” in “the next few months” is unwarranted, there is no evidences supporting that there will be a dramatic increase and in such a shore time. The editor did not analyze the market, and I thing the prediction is careless.
In sum, the editorial got conclusions depending on a suspicious survey and some assumptions without enough evidences supporting. In my opinion, the editorial reached an unwarranted conclusion.
[ 本帖最后由 bluexilegt 于 2007-2-3 12:33 编辑 ] |
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