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发表于 2007-6-21 12:48:00
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Argument117
The following is a memo from the business manager of Valu-Mart stores.
"Over 70 percent of the respondents to a recent survey reported that theyare required to take more work home with them from the workplace than they werein the past. Since Valu-Mart has not seen impressive sales in its office-supplydepartments in the past, we should take advantage of this work-at-home trend byincreasing at all Valu-Mart stores the stock of home office machines such asprinters, small copy machines, paper shredders, and fax machines. We will alsoincrease stock of office supplies such as paper, pens, and staplers. With thesechanges, our office-supply departments will become the most profitablecomponent of our stores."
Words: 511
In the above argument, the business manager of Valu-Mart (VM) suggestsincreasing stock of office supplied with support of the work-at-home trend,intending to turn it the most profitable component of the stores. (这句话我实在没怎么看懂,with support 是不是 to support更好;intengding 表示伴随的意向么?) However, theratiocination is neither cogent nor persuasive. Closer scrutiny would revealseveral logical fallacies he commits as illustrated below.
First of all, whether the work-at-home trend is applicable to all the stores isopen to doubt. Myriads of variables should be taken into consideration upon theinterpretation of the survey, such as the distribution of the respondents, thenature of the works, the magnitude of the different working load, etc. It ispossible that multitudes of the respondents are working in metropolitans or insome industrial or business center, with their work increasing concurrentlywith local economy expanding, whereas a large percent of the stores are locatedin the small cities, with no such trend. Or perhaps the more home-taking workis due to certain emergency projects or newly developed commercial center, withheavy work only in initial period. Either of the above scenarios, if true,would cause serious doubt upon the decision to increase office supplies in thestores. (我觉得这段的论证不够Cogent,对于第一点,只要本公司在大城市有店面,就应该加大这项业务啊,所以要说明调查发生的地方与作者公司的不相关性;第二点,紧急情况和初始期需要再家办公,那么有可能将来还会出现紧急情况,你并没有说明因为是紧急或初始情况就不需要家庭办公用品了啊)
Secondly, even if we concede that a diversity of jobs nationwide, the managerfalsely assumes that home working people would definitely need office machinesand office supplies at home. Yet(这个地方没必要转折) no evidence is provided to support such presumption. It is highlylikely that actually particular jobs require more home working, such asinternet managers or software developer due to the widespread and extensiveinternet usage and high demand of regulation. However, they mainly usecomputers to work, with little involvement of office supplies. Even for thosewho may need certain office supplies at home, we cannot rule out thepossibility that these supplies have already been offered by their employers ofthe company. Unless given information about the type and the rough amount ofsupplies people needs, or the availability of these office supplies, hardly canwe make any predication about the sales of the office supplies.(考虑到你说的第二点,就是公司可以提供家庭办公用品,那么你的TS就要改一下了,不应该说assumption是人们不需要办公用品,而应该是不需要购买家庭办公用品)
Moreover, even assuming that people do need to buy office supplies themselvesto work at home, whether they will buy products in VM is unwarranted. There aremany influencing factors determining which brand a customer would buy. Forinstance, whether the price of the office supplies are acceptable, whether thequality of the products is trustable, whether the sizes or the colors of papersmeet the standards or whether the printers have high enough resolutions, etc.(相当有力啊,我都能感到你指着鼻子骂人呢) If the companyuse certain brand for their office daily usage, people who take work home wouldprobably also by products of than brand.(这句要再展开一下,否则人家很难明白你在说顾客只会买所在公司所用的品牌,而本店可能没有这些品牌) Without confirming customers from the market, how can VM’s officesupply department gain expected profits, let alone becoming the most profitablecomponents of the stores.
Taken together, the above argument is not well reasoned as it stands andrenders it lacks credibility. Unless discussion about the specificity of thework-at-home trend, the market needs of the office-related product and theadvantage compared with competitors, the arguer’s suggestion cannot be adopted.
那天看了版主给我的评价,忽然发现我们的文章存在的一个问题,虽然给出了很多可能性,但是还不够tranchent
[ 本帖最后由 strokes7 于 2007-6-21 12:49 编辑 ] |
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