Argument 97
The following appeared in a memo from the manager of television station KICK.
"A nationwide survey reveals that a sizeable majority of men would like to see additional sports programs on television. After television station WACK increased its sports broadcasts, its share of the television audience in its viewing area almost doubled. To gain a larger audience share in our area, and thus increase company profits, KICK should also revise its broadcast schedule to include more sports coverage."
字数:364 时间:60 min
In this memo, the manager argues that KICK should increase its sports broadcasts to gain a larger audience share in its viewing area, thus increase company profits. To justify his argument, the manager cites a nationwide survey which shows a desire to watch more sports programs among men. And then he gives an example from WACK, a television station in another area, to demonstrate the feasibility of his suggestion. However, several logical flaws render his argument unconvincing.
To begin with, it is unknown that whether the major audiences of KICK are constituted by men or not. It is entirely possible that KICK is a television station serves mainly women audiences, who care about shopping, apparels in fashion or romantic things more than sports programs. If this is true, the manager’s recommendation will be ridiculous.
Even considering that men are the majority in KICK’s audiences, the result from a nationwide survey among men does not necessarily agrees with the situation in the particular area KICK serves. It is entirely possible that men here are in different interests and appetites. If this is true, an increase in sports programs may contributes little, or even a negative effect to the thriving of KICK. WACK’s success also renders nothing to assure KICK’s success in the rearranging program because of the reasons stated above and those factors distinguishing KICK from WACK.
Finally, even the things we care about above are advantageous to the manager, there are perhaps other methods to help KICK gain a larger audience share. Maybe the main audiences of KICK have a desire in watching more programs in both sports and other fields such as tourism or politics, and maybe politics programs will agree with even more audiences’ interests than sports programs. Thus, the manager’s argument is specious.
In summary, the author’s argument is not well reasoned, because of the absence of evidences which show that the major audiences KICK serves are men, and their interests agree with the result in the nationwide survey. To make this article more acceptable, I need to know the statistics about KICK’s major audiences’ appetites in all possible fields. And the details about the WACK’s success will also be useful.
In this memo, the manager argues that KICK should increase its sports broadcasts to gain a larger audience share in its viewing area, thus increase company profits. To justify his argument, the manager cites a nationwide survey which shows a desire to watch more sports programs among men. And then he gives an example from WACK, a television station in another area, to demonstrate the feasibility of his suggestion. However, several logical flaws render his argument unconvincing.
To begin with, it is unknown that whether the major audiences of KICK are constituted by men or not. It is entirely possible that KICK is a television station serves mainly women audiences, who care about shopping, apparels in fashion or romantic things more than sports programs. If this is true, the manager’s recommendation will be ridiculous.
Even considering that men are the majority in KICK’s audiences, the result from a nationwide survey among men does not necessarily agrees with the situation in the particular area KICK serves. It is entirely possible that men here have different interests and appetites. If this is true, an increase in sports programs may contributes little, or even a negative effect to the thriving of KICK. WACK’s success also renders nothing to assure KICK’s success in the rearranging program because of the reasons stated above and those factors distinguishing KICK from WACK.
Finally, even the things we care about above are advantageous to the manager, there are perhaps other methods to help KICK gain a larger audience share. Maybe the main audiences of KICK have a desire in watching more programs in both sports and other fields such as tourism or politics, (and maybe politics programs will agree with even more audiences’ interests than sports programs)有点重复了. Thus, the manager’s argument is specious.
In summary, the author’s argument is not well reasoned, because of the absence of evidences which show that the major audiences KICK serves are men, and their interests agree with the result in the nationwide survey. To make this article more acceptable, I need to know the statistics about KICK’s major audiences’ appetites in all possible fields. And the details about the WACK’s success will also be useful.
In this memo, the manager argues that KICK should increase its sports broadcasts to gain a larger audience share in its viewing area, thus increase company profits. To justify his argument, the manager cites a nationwide survey which shows a desire to watch more sports programs among men. And then he gives an example from WACK, a television station in another area, to demonstrate the feasibility of his suggestion. However, several logical flaws render his argument unconvincing.To begin with, it is unknown that whether the major audiences of KICK are constituted by men or not. It is entirely possible that KICK is a television station serves mainly women audiences, who care about shopping, apparels in fashion or romantic things more than sports programs. If this is true, the manager’s recommendation will be ridiculous.
分析KICK人口结构也可能是以女人为主。
写的有些单薄,可以再加深一些。
Even considering that men are the majority in KICK’s audiences, the result from a nationwide survey among men does not necessarily agrees with the situation in the particular area KICK serves. It is entirely possible that men here are in different interests and appetites. If this is true, an increase in sports programs may contributes little, or even a negative effect to the thriving of KICK. WACK’s success also renders nothing to assure KICK’s success in the rearranging program because of the reasons stated above and those factors distinguishing KICK from WACK.
这段说的是KICK和WACK的情况可能会不同,人们可能会有别的爱好。
论述的比较清晰到位。
Finally, even the things we care about above are advantageous to the manager,(再起一句吧,不然一句话两个主语了)there are perhaps other methods to help KICK gain a larger audience share. Maybe the main audiences of KICK have a desire in watching more programs in both sports and other fields such as tourism or politics, and maybe politics programs will agree with even more audiences’ interests than sports programs. Thus, the manager’s argument is specious.
这段写的就很显得重复了,虽然楼主是希望从观众和管理者两个角度去说,但至少从举例上具有很强的重复性,我认为这个攻击方向并不是很好。或者说楼主是不是找不到更好的抨击点了?
就象我之前跟楼主说过的,论据是一个很重要的攻击对象,不要盲目地认为题目中给的论据就是正确的,这是错误的,ETS允许,甚至是希望我们去攻击这个地方。
In summary, the author’s argument is not well reasoned, because of the absence of evidences which show that the major audiences KICK serves are men, and their interests agree with the result in the nationwide survey. To make this article more acceptable, I need to know the statistics about KICK’s major audiences’ appetites in all possible fields. And the details about the WACK’s success will also be useful.