Argument156 第7篇 让砖头来得更猛烈些吧!
------摘要------
作者:寄托家园作文版普通用户 共用时间:41分51秒 231 words
从2006年5月21日19时33分到2006年5月21日20时41分
------题目------
The following is taken from an advertisement placed in a weekly business magazine by the Dickens Academy.
'We distributed a survey to senior management at International Mega-Publishing, Inc. The result of the survey clearly indicates that many employees were well prepared in business knowledge and computer skills, but lacked interpersonal skills to interact gracefully with customers. International Mega-Publishing decided to improve customer satisfaction by sending their newly hired employees to our one-day seminars. Since taking advantage of our program, International Mega-Publishing has seen a sharp increase in sales, an indication that the number of their disgruntled customers has declined significantly. Your company should hire Dickens and let us turn every employee into an ambassador for your company.'
------正文------
The advertisement recommends that companies should hire Dickens Academy in order to improve every employee's interpersonal skills to interact gracefully with customers. Though this advertisement seems persuasive at first glance, it is not convincing enough to be accepted by common companies.
First of all, the result of the survey to senior management at International Mega-Publishing cannot represent the status of the vast majority of employees. Admittedly, it is demonstrated that the participated employees were mostly well prepared in business knowledge and computer skills, but lacked interpersonal skills to interact with customers. However, this survey involves only employees of senior management, while the remaining workers' abilities are not mentioned at all. Therefore, it is unverified to claim that most employees cannot perform well in the interaction with customers.
Besides, no evidence indicates any clear relationship between taking the program and increasing sales. Though International Mega-Publishing has sent newly hired employees to Deckens Academy's program in order to improve customer satisfaction, the main causes of the sharp increase in sales have not been examined. Besides customer satisfaction, the status of sales is influenced by many factors, such as the quality of products and the level of prices. Moreover, the declination of disgruntled customers can also be achieved with the improvement of product quality. As a result, the assertion that the increase in sales results from the program in unsubstantiated.
Furthermore, it is not necessary for every employee to take this program. Not all employees have to communicate with customers like ambassadors. Some of them, even do not have chance to meet customers at all. Thus it is no more that a waste of money to send these employees to improve interpersonal skills to interact with customers.
In conclusion, the survey cannot represent the status of common employees, the relationship between the sales increase and the participation in the program is uncertain, and the necessity for every employee to take this program is negated. Hence, if i were a president or a manager, I would not let my company adopt the recommendation of the advertisement offered by Dickens Academy.