Issue109【加州阳光】第五次作业 sandy请猛拍

sandyfriendUID: 157486

TOPIC: ISSUE109 - "The purpose of many advertisements is to make consumers want to buy a product so that they will 'be like' the person in the ad. This practice is effective because it not only sells products but also helps people feel better about themselves."
WORDS: 503          TIME: 1:05:00          DATE: 2006-7-1

Advertisement now can be seen everywhere and every styles, from the train to the airplane; from the television to the Internet.  We accustoms to them even forget the purpose of ads----making consumers want to buy a products. Ads often use the same ideas that the customers will "be like" the person in the ad to propagandize the products, because it no only sells the products but also helps people feel better about them. In careful consideration, although ads tends to be effective to attract people buying, we can not find any evidence to support the views of helping people feel better about themselves.

To begin with, the most important aim for ads is to increase the sales of the products. The company will not think and care about how such ads make customers fell well.   Admittedly, the products can satisfy some people who buy them. However, most of times, we can not find any evidence to prove the happiness in the ads. In the ads of the electronic facility, how can customers feel better, when the person in the ads introduces the functions of the refrigerator or the television. Customers concern the ads and start to consider whether buying or not only because the function is accorded to their need, the brand is worth buying and the price is afforded; no because buying make people happiness.

Since different people have different views about the things, for the same ads,   people have various opinion.  Accordingly, the ads should make sure the effect of the ads. Different products should use various propagandistic methods.

Celebrities are commonly thought as mimic models by the public. People care about what he or she wear, the car he drive and the brand of the toothpaste. Using the celebrity for propagandizing the products tends to be the best choice for the ads. Fans will be interested the products the celebrities introduced in the ads. For example Beckham propagandizes the Gillette series.  Sale s survey show that about 70% the fans of the Beckham responds that they will buy the Gillette products and 15% sales increases since Beckham shows in ads. Certainly, if the ads are effective the winner is both the company and the celebrities. Nevertheless, the company should take into account that whether the appearances of the celebrities are suit to the ads. Inapposite propagandist may lead to the failure of the ads.

In another condition, customers are agitated to buy the products for the introduction of the ads Liking the SK-II ads.  Celebrity propaganda may be ineffective and customers concern more about the functions of the products. If the functions of the products are suitable to his or her need, the customers decline to buy such productions.  There are all kinds of the makeup for women, many of them claims their exclusive functions for nursing. As a result, customers may want to buy them and the sales of the makeup market reach about twenty billion dollars an year. The same condition in the children products. Under such condition, a good introduction of function in ads can be helpful for people buying the products.

To sum up, customers "be like" the person in the ad should no be appropriate in any condition, and adopt different ads styles according to various products. The ads are to impel the people impulse to buy the products not helps people feel better about themselves.