- 最后登录
- 2014-3-14
- 在线时间
- 0 小时
- 寄托币
- 58
- 声望
- 0
- 注册时间
- 2006-8-2
- 阅读权限
- 20
- 帖子
- 1
- 精华
- 0
- 积分
- 165
- UID
- 2237388
 
- 声望
- 0
- 寄托币
- 58
- 注册时间
- 2006-8-2
- 精华
- 0
- 帖子
- 1
|
TOPIC: ARGUMENT117 - The following is a memo from the business manager of Valu-Mart stores.
"Over 70 percent of the respondents to a recent survey reported that they are required to take more work home with them from the workplace than they were in the past. Since Valu-Mart has not seen impressive sales in its office-supply departments in the past, we should take advantage of this work-at-home trend by increasing at all Valu-Mart stores the stock of home office machines such as printers, small copy machines, paper shredders, and fax machines. We will also increase stock of office supplies such as paper, pens, and staplers. With these changes, our office-supply departments will become the most profitable component of our stores."
WORDS: 424 TIME: 上午 12:17:21 DATE: 2007-1-11
Outline:
1. sample of the survey
2. hasty generalization supply---sales
3. hasty generalization (profit
In this memo, the author claims that with the changes of taking advantage of the work-at-home trend, the office-supply department will become the most profitable component of the stores. It is true that Over 70 percent of the respondents to a survey reported that they are required to take more work home and Valu-Mart has not seen impressive sales in its office -supply department in the past. However, the author's assertion is problematic in several respects, rendering the argument unconvincing as it stands.
First of all, the author provides no evidence that the respondents of the survey are representative of all of the people who often visit Valu-Mart store. Lacking such evidence, it is entirely possible that those people who response to the survey seldom visit the author's store. In this matter, even if over 70 percents of the respondents will work home, the trend will not benefit the author' department in the store. In short, without better evidence that the survey is statistical reliable the author cannot rely on it to draw any firm recommendation.
In addition, even assuming the survey is indeed representative and reliable. The author commits a hasty generalization. The amount of the stock of the home office machines and office supply is not a good indication of whether the sales are impressive. As we know, the sale of a department depends on several factors other than the stock. For instance, customers are usually concerning about the service, the quality and even the environment of a department in a store. All of which are overlooked by the author. Without taking into account all of these factors, the author convinces us little.
Finally, the author commits another hasty generalization. Even if the author' department in the store bear a good sales, is might not be the most profitable component of the store. As we know, profit is a function of cost and revenue. Without striking evidence that the increasing cost of the stock of the supply will continue lead to an increasing profit, the author cannot simply assert that with the changes he suggested his department will be the most profitable component.
To sum up, the author's argument is illogical as it stands. To bolster it, the author must provide clear evidence that the survey is actually reliable, and that the creasing of the stock of the author's department will lead to better sales. Finally, to better assess the argument, it would be useful to know that the author' department will be the most profitable component with changes suggested by the author. |
|