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TOPIC: ARGUMENT147 - The following appeared in an editorial in a business magazine.
"Although the sales of Whirlwind video games have declined over the past two years, a recent survey of video-game players suggests that this sales trend is about to be reversed. The survey asked video-game players what features they thought were most important in a video game. According to the survey, players prefer games that provide lifelike graphics, which require the most up-to-date computers. Whirlwind has just introduced several such games with an extensive advertising campaign directed at people 10 to 25 years old, the age-group most likely to play video games. It follows, then, that the sales of Whirlwind video games are likely to increase dramatically in the next few months."
WORDS: 478 TIME: 0:38:49 DATE: 2007-2-5
The editor of a business magazine concludes that the sales of Whirlwind video games will increase soon. The conlusion is based on a survey which shows that the players prefer games with lifelike graphics, and that Whirlwind have just produce several such games with advertisments to people 10 to 15 years old. After careful scrutiny of the editoral, I find that the conclusion is not credible.
First of all, the survey can not provide enough evidence for the conclusion. The editoral does not include the information of which group of people the survey faces. It is entirely possible that most people who prefer lifelike graphics are not at 10 to 25 years old. If so, the advertisments which aim at the 10 to 25 years old people may not have effects. Moreover, the survey does not include the topics and other aspects of the video games, which are among the important qualities of the vedio games as well. If people prefer the role-played games while Whirlwind produces games of other topics, the condition of Whirlwind will not be reversed. Without enough information from the survey, we can not conclude that the newly produced games will be popular in the 10 to 25 years old people.
Even if the games introduced by Whirlwind recently is really the favorite of the people between 10 to 25 years old, it does not mean that they will be sold well. This kind of games need the most up-to dat computers, as the editorial says. However, there is no evidence that most people have this kind of computer, especially the group of 10 to 25 years old. If the computers, which are the foundition of the games, are not in common use because of high price or low quality, it is no doubt that the games will have little market here.
Futhermore, there is no information about other companies which produce the same kind of games as Whirlwind does. It is entirely possible that the decline of the sales of Whirlwind is the result of better quality of the similar games on the market. Or maybe the topics of the games of Whirlwind are not up-to-date, so people have turn to buy other kinds of games. If so, only good graphics can not reverse the selling condition. It is also possible that other recreation, such as a new series of films, catch the attention of people, which cause the decline of other recreation as vedio games. Without other information, the conclusion may not reflect the reality.
In sum, the conclusion of the editorial is not credible because it lacks of the information about the survey and the games. To support the conclusion, the editor should prove that the games will be popular to people between 10 to 25 years old and they will really buy the games as well. If so, the condition of Whirlwind will surly be reversed. |
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