Issue109 【0706G－LOVEAW小组】第十三次作业 by iq28

iq28UID: 2152875

TOPIC: ISSUE109 - "The purpose of many advertisements is to make consumers want to buy a product so that they will 'be like' the person in the ad. This practice is effective because it not only sells products but also helps people feel better about themselves."
WORDS: 569          TIME: 0:41:06          DATE: 2007-2-28

I show my reverence to those brilliant advertisements directors, for they promote the sales of the products of the companies in various smart advertisement methods. However, irresponsible abuse of the ads may sometimes be harmful. To better present my viewpoint, let me discuss in the following details.

The directors of the advertisements with stars successfully recognize the thoughts of the consumers so that ads with stars in it always promote the sales of the products dramatically. Stars in the ads usually have their reputations and aura that fascinate the admiration and trusts of the public. Such emotion towards the stars usually leads the public to believe that the choices of the stars in the advertisements are obviously wise and what is more, too cool for them to stop from making themselves be like the stars. Take Coca-Cola for an apt illustration, the company spends enormous expenditures on myriad world-famous football players to advertise for its products. Those players have great circle of zealotic fans, and these fans apparently follow their idols pace to purchase Coca-Cola crazily. As a result, although the championship gained by Coco-cola in the field of soft drink may primarily the contribution of the taste of the product, the prominent efforts of the excellent advertisement strategy--that is to hire those football stars, should not be neglected despite of the huge costs. Therefore, gradually such strategy is applied by those companies luxurious enough around the world, and the achievements seem acceptable.

In spite of the benefits, the strategy is not without its own problems. Large sums of expenditure on the stars become unaffordable to even the huge companies, not to say those lesser ones. Moreover, it is the recent trend that people especially the youths, tend to pursue their own life styles and individual characters, rather than simply follow the pace of the stars. Facing with such entirely new condition, the directors showed us their outstanding abilities to solve the problems. Common people have been widely hired in the newly developed advertisements. Unlike those stars, these ordinary ones are much more familiar with the public, and their styles are of various kinds. What is more, this strategy successfully curtails the nearly unenforceable budgets on the stars of the company. Although compared with the stars ordinary person may be inferior in their acting ability of the film and fame, for the factors mentioned above, they become new idols of the public that is also inexpensive for the company. In such cases, the consumers again are entangled in the webs of the advertisements directors. Companies gain double profits on half costs.

However, abuse of the advertisements, either with stars or common people, although may help people feel better, actually may bring about them nightmares. Again, take Coco-cola, for example, the blind adoration on those stars greatly stimulate the sales of Coca-cola, and excessively use of the soft drink which contains large amount of sugar and caffeine highly probably leads to chronic diseases, such overweight, heart attack, or the diabetes. The better feelings of themselves are actually imagined beautiful but pernicious pictures. The advertisements directors, the company, and also the consumers themselves, are all responsible for the aftereffects. The administers should prohibit or even ban advertisements on harmful products, and arouse the awareness of the public of careful and rational purchase method.

In summary, there is no denying that advertisements play vital role in today's commercial activities, which benefit the companies and the purchasers at the same time. However, overstate the significance of the ads regardless the products themselves may be stupid.