Issue109 【0706G－LOVEAW小组】第十三次作业

welcomebsUID: 2235250

In this issue, the author fully emphasizes the commercial merits of advertisements and assets luring consumers is effective way because it not only sell products but also helps people feel better about themselves. While , I admit advertisements do bring beatitude to people . But I do not agree with the second view of the author which concludes that advertisements will help people feel better about themselves.

  

First of all, commercial advertisements do bring their unique beatitude to people. For instance, by distribute valuable information to their potential consumers , world famous giant such as Microsoft and IBM make people better understand the application of their products and thus a better utilization of them. Moreover, sometimes , advertisements can enlighten people's life. For instance, a advertisement which tells a patient the information to cure his illness gives him new hope to survive; a advertisement about how to cure cancer may enlightens many people's faith to live on. Thus, we may appreciate the great contribution of advertisement not only to companies but also to our society, even whole human beings.

  

Moreover, advertisements not only provide useful information to consumers but also affect the strategy of companies. For instance, the company which advertisement has more chances to sell more products and by the selling of them, they know what kind of goods people need and they can adjust their selling plan or improve the quality of products. Also, by comparing with competitors advertisement, company may find out their rival's advantages , which may spur them to improve their products quality or adopt more effective management in order to survive in the cruel competition. Thus, we may come to the conclusion that advertisements are company's life line insofar.

  

However, our daily experience and common sense tell us the author's second view that these ad are effective because they help people feel better about themselves is specious. In my view, consumers lured by the real hope of "being like" the person may experience some initial means of satisfaction in the form of optimism. However, such kind of optimism and satisfaction is usually temporary, sometimes these feeling even become disappointment and regret. For instance , luring by the unique taste of Coca Cola and the fresh image of Michel Jackson , many people choose Coca Cola as their favorite beverage. However, because Cola contains too much sugar, many people suffer teeth disease after years of drinking. Another quite enlightened example is the health diet company which promises children who use their products will become as smart as Einstein. However, after years of drinking and using, people's children do not become Albert Einstein . Some of them even suffer great failure in school. Thus, the author's second view is quite misunderstanding which may lead people to a death end.

  

In sum, advertisement has its unique merit not only to companies but also to our society , even whole human beings. However, when advertisement promise people they will "be like" the person in the ad, they are equally ineffective in helping consumers feeling better about themselves. Actually, it will lead to a false hope which may blind people's eye.  Thus, if all of us may use advertisement properly, our society will have a brighter future.

iq28UID: 2152875

In this issue, the author fully emphasizes the commercial merits of advertisements and assets luring consumers is effective way because it not only sell products but also helps people feel better about themselves. While , I admit advertisements do bring beatitude to people . But I do not agree with the second view of the author which concludes that advertisements will help people feel better about themselves. (论点明晰)

  

First of all, commercial advertisements do bring their unique beatitude to people. For instance, by distribute valuable information to their potential consumers , world famous giant such as Microsoft and IBM make people better understand the application of their products and thus a better utilization of them. Moreover, sometimes , advertisements can enlighten people's life. For instance, a advertisement which tells a patient the information to cure his illness gives him new hope to survive; a advertisement about how to cure cancer may enlightens many people's faith to live on. Thus, we may appreciate the great contribution of advertisement not only to companies but also to our society, even whole human beings. (有点偏 公益广告似乎不在本文范畴之内.深度也不够,框架倒是不错呵呵)

  

Moreover, advertisements not only provide useful information to consumers but also affect the strategy of companies. (蛮出人意料的ts~看看下面怎么论证) For instance, the company which advertisement has more chances to sell more products (没看懂...) and by the selling of them, they know what kind of goods people need and they can adjust their selling plan or improve the quality of products. (和广告有关么?不做广告不是照样可以知道这些信息么?可能我现在脑子不是很清醒呵呵) Also, by comparing with competitors advertisement, company may find out their rival's advantages, which may spur them to improve their products quality or adopt more effective management in order to survive in the cruel competition. Thus, we may come to the conclusion that advertisements are company's life line insofar. (论证相当牵强~~这些都不是广告的显著特点)

  

However, our daily experience and common sense tell us the author's second view that these ad are effective because they help people feel better about themselves is specious. In my view, consumers lured by the real hope of "being like" the person may experience some initial means of satisfaction in the form of optimism. However, such kind of optimism and satisfaction is usually temporary, sometimes these feeling even become disappointment and regret. For instance, luring by the unique taste of Coca Cola and the fresh image of Michel Jackson , many people choose Coca Cola as their favorite beverage. However, because Cola contains too much sugar, many people suffer teeth disease after years of drinking. Another quite enlightened example is the health diet company which promises children who use their products will become as smart as Einstein. However, after years of drinking and using, people's children do not become Albert Einstein . (这个例子...) Some of them even suffer great failure in school. Thus, the author's second view is quite misunderstanding which may lead people to a death end.  (feel better在我看来是对应了前面的be like the person,也就是前面be like the person 的结果,所以你这里有点偏....你的意思是人们不应该被广告片面迷惑~~把红字的ts改掉吧~)(还有个挽救的方法,考场上面如果发现的话就在段落中再补充说感觉像明星并不意味着真正的对自己有benefit,酱紫可能会通顺一点,然后下面爱因斯坦食品的那个例子再换掉...)

  

In sum, advertisement has its unique merit not only to companies but also to our society , even whole human beings. However, when advertisement promise people they will "be like" the person in the ad, they are equally ineffective in helping consumers feeling better about themselves. Actually, it will lead to a false hope which may blind people's eye.  Thus, if all of us may use advertisement properly, our society will have a brighter future.

觉得你现在应该是瓶颈时期...熬过去应该就好了呵呵

加油