In this argument,the author concedes that the bargain brand should expand its business and begin marketing
other low-priced food product as quickly as possible.At the first glance,the author's reasoning seems to be
appealing,while clearly examining the author's reasoning,we will find that it is unconvincing.the argument
contains several facets that are questionable.
First of all,the first questionable assumption underling this argument that the company has gainesd profit
from their first product of 'Bargain Brand' breakfast cereal is not supported in the argument.The line of
reasoning is that the very low prices have quickly drew many customers away from the top selling cereal
companies,But this is fallacious reasoning unless other possible explanation have been considered and ruled
out.lacking evidence to the contrary,it is possible that the company has suffered loss as a result of the
marketing action.yet,no evidence is offered in the argument to dispute this pissibility.
To begin with secondly,the arguer falsely rests on the gratuitous assumption that the low price is the
cause of a large number of customers attracred from the top selling cereal companies.however,although the
former concides with the latter,it can not establish a general casual relationship between the former and the
latter.Without ruling out other factor or presenting strong evidence,the auther can not conclude that many
customers attracted from other top selling cereal companies is the result of the low prices.Otherwise, the
customer drew from other companies would have gone back to the former ones-if just the result of low prices-
because other he companies producing the top brands have already tried to compete with BB by lowering their
prices and several plans to introduce their own budget brands.It is quite possible that there are other reason
that so many customers are attracted from the top selling companies although low prices strategy is also
proceeding at the same time,such as the taste popular with the public,the food style of various kinds,and even
the service attitude.Thus,a deeper research should be done immediately to find out the accurate cause which is
the most important in for this meno.
Thirdly,the arguer ignores the vital fact that other low price products introduced by the same company may
have a relation of competition.Even if the first product is successful due to the low price,there is no
assurance that other low-price products also occupy the market in the same way.In the field of developing new
market,the manager should take into accout of the entir circumstance of economy and the condition of the
customers besides low price.
In conclusion,the argument is pooly supported and is shortsighted.to better evaluate the conclusion that
the bargain brand should expand its business and begin marketing other low-priced food product as quickly as
possible ,we shoule need to ensure that the benefit of the first product is due to low price with the
assumption that the company has gained profit.Moreover,the author must consider other factors to make the
In this argument, the author concedes that the bargain brand should expand its business and begin marketing
other low-priced food product as quickly as possible. At the first glance ,t he author's reasoning seems to be
appealing ,while clearly examining the author's reasoning, we will find that it is unconvincing .t he argument
contains several facets that are questionable.
First of all, the first questionable assumption underling this argument that the company has gainesd [gained] profit
from their first product of 'Bargain Brand' breakfast cereal is not supported in the argument .T he line of
reasoning is that the very low prices have quickly drew many customers away from the top selling cereal
companies, But this is fallacious reasoning unless other possible explanation have been considered and ruled
out .lacking evidence to the contrary ,it is possible that the company has suffered loss as a result of the
marketing action. Ye t,no evidence is offered in the argument to dispute this possibility[possibility ].
To begin with secondly [secondly ], the arguer falsely rests on the gratuitous assumption that the low price is the
cause of a large number of customers attracred [attracted]from the top selling cereal companies. however, although the
former concides [concede ]with the latter, it can not establish a general casual relationship between the former and the
latter. Without ruling out other factor or presenting strong evidence, the auther [author] can not conclude that many
customers attracted from other top selling cereal companies is the result of the low prices. Otherwise, the
customer drew from other companies would have gone back to the former ones-if just the result of low prices-
because other he companies producing the top brands have already tried to compete with BB by lowering their
prices and several plans to introduce their own budget brands. It is quite possible that there are other reason
that so many customers are attracted from the top selling companies although low prices strategy is also
proceeding at the same time, such as the taste popular with the public, the food style of various kinds, and even
the service attitude[就是SERVICE]. Thus, a deeper research should be done immediately to find out the accurate cause which is
the most important in for this meno.
Thirdly, the arguer ignores the vital fact that other low price products introduced by the same company may
have a relation of competition. Even if the first product is successful due to the low price, there is no
assurance that other low-price products also occupy the market in the same way. In the field of developing new
market, t he manager should take into accout [account] of the entir [entire]circumstance of economy and the condition of the
customers besides low price.
In conclusion, the argument is pooly [poorly ] supported and is short sighted. to better evaluate the conclusion that
the bargain brand should expand its business and begin marketing other low-priced food product as quickly as
possible ,we shoule[should] need to ensure that the benefit of the first product is due to low price with the
assumption that the company has gained profit. Moreover, the author must consider other factors to make the