argument117 METTLE小组第三次作业 提纲 by imagic80

imagic80UID: 2342633

117The following is a memo from the business manager of Valu-Mart stores.

"Over 70 percent of the respondents to a recent survey reported that they are required to take more work home with them from the workplace than they were in the past. Since Valu-Mart has not seen impressive sales in its office-supply departments in the past, we should take advantage of this work-at-home trend by increasing at all Valu-Mart stores the stock of home office machines such as printers, small copy machines, paper shredders, and fax machines. We will also increase stock of office supplies such as paper, pens, and staplers. With these changes, our office-supply departments will become the most profitable component of our stores."
1、            错误的前提。 家用办公设备的需求在增加，但没有这方面的资料。虽然人们现在比以前更多的需要在家里办公，但是并不表示他们需要添置新设备。
2、            提供的调查没有说服力。
（1）    调查的范围大小，如果范围太小就没有代表性。
（2）    采访的对象背景不明， 被访者的年龄，职业，性别都不知道。调查的准确性受到质疑。
（3）    被访者的态度不明。如果其只是表达对被迫把工组带回家的要求不满，调查就不能反应真是情况。
3、            提高家用办公用品的储藏，并不一定会提高利润。商品的质量、种类等都会影响销售。谈到会不会是最赚钱的部门更不能保证，因为其他部门肯定也在想法设法提高销售业绩，增加利润。
总之，如果要增加论断的说服力，论者还需要证明调查的可信性，并且对那些办公用品需求大，受欢迎做进一步的调查。