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117.The following is a memo from the business manager of Valu-Mart stores. "Over 70 percent of the respondents to a recent survey reported that they are required to take more work home with them from the workplace than they were in the past. Since Valu-Mart has not seen impressive sales in its office-supply departments in the past, we should take advantage of this work-at-home trend by increasing at all Valu-Mart stores the stock of home office machines such as printers, small copy machines, paper shredders, and fax machines. We will also increase stock of office supplies such as paper, pens, and staplers. With these changes, our office-supply departments will become the most profitable component of our stores." 字数:757
时间:2.5hrs
日期:2007-07-16
The author concludes that Valu-Mart stores should increase the stock of home office machines such as printers, small copy machines, paper shredders,and fax machines ,and office supplies such as paper, pens, and staples just based on a recent survey that over 70 percent of the respondents reported that they are required to take more work home with them from the workplace that they were in the past. Also, the author predicts with an assertiveness that with those changes, the office-supply departments will become the most profitable component of our stores. On several grounds, however, the author's argument is unconvincing.
First of all, the author provides no evidence that the survey is statistically reliable: whether are the designers of the survey authoritative and no inclined to their intentional results? how are the numerous and probable complicated datum done? and how many samples does the survey contain? where does the survey investigate? It is the high likelihood that the samples are so insufficient and unrepresentative, even if reports from all respondents of the survey can truly and correctly reflect the authentic situations, that the foundation, the author relies on to carry out the plans,employees are required to take more work home with them from the workplace that they were in the past, does not occur at all. Try to imagine, how long will be a mansion erect without its foundation?
admittedly, the true situation is just as the survey reports, the extent of "take more work home from the workplace", however, is excessively unclear, maybe just a little more. if that, the plan that all Valu-Mart stores the stock of home office machine and office supplies is not sure to be profitable.
secondly, the author naively imagines that impressive sales of Valu-Mart in the office-supply department not to have been seen in the past just result from the factor that employees take less work home from the workplace. The author does not, cannot probably,justify the imagination. Large quantities of other factors may induce these impressive sales not to have been seen. Maybe Valu-malt's inefficient management, Valu-Malt's office products lack of fashionable, endurable , practical characters, marketing depression brought about by whole industrial recession-including the office-supply department in Valu-Mart and decrease in consumers' desiring for office products ,even impressive sales of Valu-Mart to be seen in a later future and so on. The author does not rule out all that possibilities that affect the impressive sales of Valu-Mart in the office-supply department and so unpersuasive.
whether is it likely that even if the impressive sales not to have been seen is due to less work home in the past, employees who take more home from workplace than they were in the past do not purchase new home office machines and office supplies? shifting previous office machines and office supplies from their workplaces to homes if they can, or just purchasing second-hand office products, or available just in their homes. Even though those employees need to purchase new home office machines and office supplies, are they certain to purchase office products in Valu-Mart? Probably another office product supplies advertising is so attractive as to catch those employees' attention.
the author indicates that only this pathway that increasing the stock of home office machines and office supplies at all Valu-Mart stores can be applicant to increase their profits. this, however, cannot be true based on a large number of factors which can affecting stores' profits. In addition, the necessity of increasing office products at all Valu-Mart stores also is groundless.
thirdly, the author argues that the office-supply departments will become the most profitable
component of Valu-Mart stores, which is also inconvincible because the author does not mention any information about other components of Valu-Mart. the author draws on so hasty conclusion without any evidence to support as to be completely ungrounded. we even do not know what other than office-supply departments do.
In sum, the argument is untenable as it stands .To strengthen it, the author should provide sufficient evidences that the survey is statistically reliable and persuade us to trust that employees indeed take more work home from workplace than they were in the past. The author must also convince us that no alternative factors lead to impressive sales not to have been seen. Finally, to better assess the argument, it would be more persuasive that the author can show some comparable information about other components of Valu-Mart to justify the author's assertion that the office-supply departments will become the most profitable component of Valu-Mart stores with the changes.
提纲:
200.Statistics collected from dentists indicate that three times more men than women faint while visiting the dentist. This evidence suggests that men are more likely to be distressed about having dental work done than women are. Thus, dentists who advertise to attract patients should target the male consumer and emphasize both the effectiveness of their anesthetic techniques and the sensitivity of their staff to nervous or suffering patients. 1:首先,这个统计是谁调查的,专业么?数据可信么? 2:就算调查能正确反映真实情况,三倍男人去拜访牙医能说明所有的男人更可能忍受牙齿疾病的痛苦么? 3:就算上面的是真的,就应该只针对男人做广告么?所有看牙的人都是因为牙医的麻醉技术和对病人的疼痛的敏感度才去看牙的么? |