Issue38【0710G-小猪快跑小组】第3次作业 By Shania

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写了38和109的全文，7的提纲。改我文章的同学辛苦了，致谢~~


TOPIC: ISSUE38           WORDS: 552      TIMES: 01:00:00          DATE: 2007-7-25 0:14:53

Can reading books be instead of watching television in the era of electron? And, if it can, should the contemporary learn overall knowledge by watching television? I should answer both these questions in the negative. I do not think that reading books and learning from television ought to be too much separated.

Admittedly, with the rapidly development of the science and technology, television has become an important and widespread role in people's life. Television is an applicable recreation for the common in their common fashion. Television is an acceptable approach that relaxed and fascinated a majority of people when they finish their work. And television is the opportunity for public figures and business firm to advance their well-known and from its programs global audience could understand each aspect of society. Hence, the more media scrutiny and television drumbeating, the more knowledge and information will be accessed by people.

However, albeit the television takes up of people's more time during their life gradually; it is acknowledged that watching television can not take the place of the concernment of reading books in modern country. First, the unique resources of knowledge which the forefathers bestowed to us, was almost convincing recorded by papers. Because in the period without electricity, book is the best creditable goal to record history, knowledge, theory…etc. Secondly, as a main style of education, the books are still the carrier of knowledge for people’s common study and communication. Schools tend to use books for a child in his or her middle childhood and adolescence’s education. As a result, it is determined that people not only be used to reading books normally but also keeping on reading for study when they graduated form school. At last, comparing with the television, book is so convenience and portative that everyone could go on reading a funny novel when waiting in the subway station, or when taking a walk in the park. It is obviously that people can not leave out of reading books.

In addition, television and book are the twin ideal of complementarities with each other in the contemporary society. On one hand, the technology of television brings people rapid information and vivid image, while reading books as a traditional system still take an importance place in people’s life. On the other hand, the mutualisms between each other will advent of a win-to-win effect. As an illustration, newspapers and magazines could overcome the disadvantage of television which is difficult to maintain changed image or video and preserve entire information. Therefore mass of media such as TV station start to make video programs for teaching, in order to help people realizing the complex knowledge of science and technology syllabify and vividly. The television and book compensate with each other, only in this way can we absorb much more knowledge.   

I prefer to spend an easygoing afternoon in reading a long, fascinating storybook on the couch. Also I am happy to wait the beginning of a program named Discovery, staring at the television monitor for a long time even if I am tired. Both television and book act important pole during our life. Televisions using images, sounds, or videos to provide people a comfortable time and duly news, at the same time, books are needed for attaining intellective rise and systemic knowledge for most people nowadays.     
         
TOPIC: ISSUE109     WORDS: 452      TIMES: 43:00:00          DATE: 2007-7-24 0:00:53

Is the advertisement effective when it not only attracts purchaser but also make them feel better after using the product? I should answer this question in the positive and believe that a fascinate advertisement act an important pole, however,whether advertisement portraying people we want to "be like" as its purpose to make a better selling is plausible. I will support my conclusion as follows.   

Admittedly, its ability to cause a groundswell of impact is the art of advertising. In today's era of high efficiency and high productivity leading to increasing the living pace, abundant of products should arouse people’s attention forwardly. Make an effective advertisement is a direct approach for the people who will interest in the products. What’s more, make people feel they will be similar with the person in the ad, is the hint but not a cheat. An outstanding advertisement is not only make us feel like admiring its content, but also impulse all the aim-consumers imagine if they choose the new product what will occur after using. There is no doubt such an advertisement is successful and resultful for contemporary to enjoy more pleasure on shopping.

However, many advertisement portraying models are effective in selling products, I am not privy to the sort of statistical information required to answer this question with complete certainty. The people in advertisement for these products are youthful, fit, and attractive what we all want to "be like." And the ads are effective in selling these products; today's health-and-beauty market feeds a multi-billion dollar industry. But the end result for the consumer is an unhealthy preoccupation with physical appearance and youth, which often leads to low self-esteem, eating disorders, injuries from over-exercise, and so forth.  

In addition, it is possible the true influence of the advertising merchandise make people feel disappointed. On one hand, you will never become the Lucida no matter how much products you have used after drumbeating. For example, even if you buy a pair of gym shoes which advertised by Michael Jordan, you can imagine being a hoopster jumping as higher as him, the skill of playing basketball yourself might be never soaring. On the other hand, illusive advertisement exists universally which do harm to people. The advertisement seems plausible; in fact, it is neither sound as its flack nor persuasive people to buy its product next time. In addition, the quality of the product should be suit for the high-sounding advertisement.

In sum, while advertisement portraying people we want to "be like" are undoubtedly effective in selling products, they are equally helping consumers feel better about themselves. However, the service quality with a product should be same as it flacks, otherwise the effective feeling will turn to be disappointment and a sense of failure.
                  


============================提纲Syllabus:ISSUE7=======================================

总：Though, the application of video camera as the means of recording can provide more accurate and convincing of contemporary life, it is still too gratuitous to conclude that the video documentation will take the place of written records in a foreseeable future. Besides, close scrutiny shows that each of these two recording methods has its advantages and foibles, only through the collaboration can give the next generation a perfect record of the human history.

分一：数码相机好。The video documentation, as the result of advanced digital technology, introduces many new innovations in the recording of contemporary society and people’s lives. First of all, the video camera makes it possible for descendants to learn the events more vivid and directed. People can see what happened by themselves rather than to read the story written by their ancestor and postulate the spectacle of the events. All this is impossible for written records, people have to use their writing skills to record what he saw, and in most of the cases, each person has different descriptions about the same evens, not only because the various literary style of the authors but also for the different standpoint for these writer to memories.

分二：文字媒体好 However, the shortcomings of video media also make it impossible to use in every circumstance of recording. On the one hand, the video document can only applied in the recording of the real events, such as some accidents. It is hardly to give people a general summary and more detail descriptions of certain issue in a relatively short period.让步：两者各有所长，能取长补短。如：需要再现场景（scene）用照片；需要记录相关事实，挖掘内在含义，用文字；很多情况下，照片和文字结合使用，图文并茂才能完整的描述一件事情the picture and its accompanying essay are both excellent

结尾：In sum, the video documents have provided people with an innovative approach of recording and also give the descendants the opportunity to retrospect to the past events in a more vivid way. But without the written records, it is impossible for people to gain the general spectrum about history. So these two media should compensate with each other, only in this way can we preserve the contemporary society and people’s lives in a complete way for our next generation.