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TOPIC: ARGUMENT17 - The following appeared in a letter to the editor of the Walnut Grove town newspaper.
"Walnut Grove's town council has advocated switching from EZ Disposal (which has had the contract for trash collection services in Walnut Grove for the past ten years) to ABC Waste, because EZ recently raised its monthly fee from $2,000 to $2,500 a month, whereas ABC's fee is still $2,000. But the town council is mistaken; we should continue using EZ. EZ collects trash twice a week, while ABC collects only once. Moreover, EZ-which, like ABC, currently has a fleet of 20 trucks-has ordered additional trucks. Finally, EZ provides exceptional service: 80 percent of respondents to last year's town survey agreed that they were 'satisfied' with EZ's performance."
WORDS: 412 TIME: 00:30:00 DATE: 2007-8-17 19:42:20
In this argument, the author contradict the conclusion of Walnut Grove by listing the evidence that EZ is much more suitable for Walnut Grove other than ABC. These evidence at first appears support the conclusion however not convincing for further inspection.
First of all, the author offers the evidence that EZ colects trash twice a week in opposed as ABC which colects trach only once. However, this judgement does not consider the actual demand of Wanlnut Grove. It is possible that Walnut Grove is just a small town with a few peopel and once a week collecting trash is indeed enough for it. Additionally, this judgement also does not access the potential reason for EZ to collect twice a week. EZ probobally has trucks with less capacity than ABC so that it cannot completing the tasks by only once. Without analysis and access these factors, the conclusion that EZ is better than ABC as the choice of Walnuct Grove is dubious at best.
Furthermore, the author mentions that EZ will order additional trucks to run their business. Indeed it means that EZ would possiblely enlarge their business after this additon, the benefit that could bring to Walnut Grove, as just one of its business partner, is too limited to consider it as a advantage over ABC. It is possible that EZ is going to focus its business on other areas which could avoid the competion with ABC because they have not done as well as ABC. Only by accessing the benefit that the additional trucks brings to Walnuct in reality can the author strenthen his/her argument.
Moreover, although there are 80% of respondents that are satisfied with EZ's performance, it is not convincing that choosing EZ is a better choice. Since the repondents in the survey are generally those who are already satisfied or prone to satisfy with EZ's performance, it might elude many other customers who have strong dissatification that refuse to provide any comments to EZ. For these customers, they might just change to another company to have further colleting trash business. Even if it is indeed true that 80% of customers have satisfied with EZ, it is entirely possible that ABC has a even more rate of satisfication. Without comparing the rate of satisfication between ABC and EZ, it is too hasty to conlude that EZ is better than ABC.
In summary, the author commit several fallacies to reach the conclusion the EZ is a better choice than ABC. To strenthen this argument, the author should compare these two comany in details of their services and find the one most suitable for Walnuts. Without. Without these consideration mentioned above, this argument is rather weak as it stands.
[ 本帖最后由 qiuzirumeng 于 2007-8-19 11:42 编辑 ] |
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