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发表于 2008-1-10 21:14:33
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非限时作文,请大力的拍吧~ (感觉写不出来了,七拼八凑才弄出一篇文章来,想哭啊~55555~)
The following appeared in a memorandum issued by the strategic planning department at Omni Inc.
"Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percent increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25 year olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique Salsa throughout the country."
The arguer suggest Omni Inc.(OI) should buy Mesa Foods(MF) and concentrate on marketing Diabolique Salsa throughout the country for the reason that he think this measure could bring profits to the company.
First, the arguer asserts that MF’s foods could be marketed throughout the country, especially Diabolique Salsa. Yet, there is no evidence to support this assertion. The fact that MF enjoys the increasing sales of its foods, mainly of Diabolique Salsa, just in a relatively small region of the country, may only indicate that MF’s foods fit local people’s taste, while it is suspicious whether the others over the country could accept and enjoy the foods. It is unwarranted to make the plan to concentrate on marketing Diabolique Salsa over the country just basing on the simplified information above.
Similarly, the arguer assumes that MF’ snack foods products could appeal to 14-to-25 year olds whom Omni Inc is interested in reaching. However, there is no information to support this assumption. We are not informed what types of snake foods MF produces and what age groups of MF’s consumers. It is entirely possible that MF’s foods, including Diabolique Salsa, are some kinds of local snake foods and appeal primarily to other age groups. If so, it would hardly serve OI’s business goal.
Thirdly, the fact that MF has enjoyed a 20 percent increase in profits last year and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years, lends little support to the argument. Because the memo does not provide sufficient information about whether the increasing sales last year are attribute to MF’s foods or others factors like investment, and whether Diabolique Salsa’s profits is the leading portion of MF’s whole sales. Without information above and about MF’s sales status over one year ago, it is unfair to predict that MF would enjoy an increase in profits in the future.
Finally, even if all of above issues have been brought to close, combination of enterprise might be a new issue. There will be various problems must be faced to, such as the impact of enterprise culture, business management, and business domains. Even the two companies has great profits of their own before combination, it is difficult to affirm that the new combined firm could maintain the profits.
To sum up, the memo fails to provide more sufficient evidence to support the recommendation. Without these evidences, the suggestion that buying MF could bring profits for OI, is not persuasive. The argument could be improved by providing more detail evidence about MF and OI’s products, consumers, management and business field and so on. |
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