issue141：【jet小组】第二次作业

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提纲：（1）虽然现在是自由竞争的市场环境，但绝不是没有游戏规则。亚当。斯                密关于市场的例子，举大跃进的例子。
       （2）在遵守游戏规则的前提下，个性往往能带来意想不到的财富。苹果电脑，Andy Warhol 的例子。
       （3）指出做一个遵守规则的人与有个性的人不是对立的，而是统一的。

Data: 2/4/2008        Time:N/A                Word:522
I agree with the speaker’s broad assertion that conformity is somewhat superior to individuality in ensuring personal economic success. However, the speaker unnecessarily overestimates the function of individuality in order to emphasis the importance of conformity which is against the basic principle of comparison—the principle is equality and fairness. To have a deep understanding of the exact role they play in fulfilling personal economic success, I recommendation an comprehensive thinking and fair judgment as discussed below.

Admittedly, the extent and fierceness of free competition in modern industry is never before, which both appeals more and more investment and guarantees commercial prosperity. According to the concept of Adam Smith from his immortal book called ‘wealth of nations’, the function of free competition is eternal and considerable including the higher productivity of an individual and a more harmony society. However we can never equate free competition to an unconstrained business activity, there is another concept in his book which pinpoints the rule of this game—the rule based on the relation between supply and demand. Yet, some players often ignores this simple rule in the face of huge prohibit or great temptation to success. In retrospect of the debacle of the Great Leap Forward in china, this initiative was ill-conceived and eventually proved to be a disaster to the country due to the ignorance of the inherent nature of economics.

While we must understand and follow the rule of business games when we participate in the game, at the same time we should be circumspect about other factors which may bring an expected benefit such as individuality of your products. One aptly illustration of this point involves the legend of apple computers which is first founded in a garage by Steve Jobs and Steve Wozniac in 1976 then experiencing depressions in 1990s, now returns to leader of his field. His regeneration should be mainly contributed to his original design of digital products full of individuality which rightly pander the taste of modern people. Another example comes from arts, Andy Warhol’s success as a pop artist and commercial painter reveals the significance of individuality in a different way. He draws public attention by his commercial paintings such as labels on tomato cans and recreation of famous person’s photographs, which rightly meets the needs of the market.

I think individuality and conformity are not two sides of a coin, instead are two aspects of one thing. No businessmen can achieve success only by boasting the unique individuality of his products while ignoring certain requirement and information from the industry. Similarly no companies can beat its opponents if it’s cling to last year’s paradigm or the status quo in general, and no commercial artist can achieve their reputation without providing something unique. So to guarantee one’s economic success is to relate both conformity and individuality well, to be both a good player and a creator.

In conclusion, now that we engaged in the game, we must follow the rules and regulations and be a good player who performs well on the stage of market. Furthermore, to be an innovative one will ensure your performance more excellently.