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TOPIC: ARGUMENT117 - The following is a memo from the business manager of Valu-Mart stores.
"Over 70 percent of the respondents to a recent survey reported that they are required to take more work home with them from the workplace than they were in the past. Since Valu-Mart has not seen impressive sales in its office-supply departments in the past, we should take advantage of this work-at-home trend by increasing at all Valu-Mart stores the stock of home office machines such as printers, small copy machines, paper shredders, and fax machines. We will also increase stock of office supplies such as paper, pens, and staplers. With these changes, our office-supply departments will become the most profitable component of our stores."
WORDS: 371 TIME: 0:30:00 DATE: 2006-11-27
outline:
A: survey's credibility
B: overlooks other possible reasons that affect the profit
C: even profit, no evidence shows most profitable.
Based on a questionable survey, the arguer claims that with increasing stock of home office machines and office supplies, office-supply department would be most profitable component of our stores. However, both its assumption and reasoning are not convincing, which makes the conclusion open to doubt.
First and foremost, as the base of the conclusion, the way that the survey was conducted is questionable because we lack of basic information about how it has done. Firstly, we have no information about where did the survey take place. If the survey is made in other areas which far away from our business area scope, its result cannot be applied in our business. Secondly, who responded the survey? As the survey indicates, over 70 percent of the respondents are required to take more work home from the workplace than they were in the past. How about these are needleworkers? If so, the office supplies, such as paper, pens, or the office machines as printers are totally useless for these home workers, and thus would have little effect on sales, let alone make more profits from them. Thirdly, how many people have partaken in this survey? If it contained a few people, the results would lack of representativeness, and thus the conclusion established on this would be open to doubt. Without such kind of fundamental information about the survey, we can hardly believe its authenticity and scientism.
Even the survey really indicates the work-at-home-trend, we cannot draw this conclusion that taking advantage of the trend will bring profits. After all, it should have some reasons that valu-mart has not seen impressive sales in its office-supply departments. However, the arguer fails to find the true reasons of the sale, but seems attribute it as the work-at-home trend. In fact, maybe there are other reasons which make the sales look not impressive. For example, the quality of the machines they offered to the consumers is not qualified, and then results in the bad sale. Or else, perhaps the service of the Valu-Mart may not be satisfied which make consumers lost the interests in buying goods from the stores. In such circumstances, more preparation for the work-at-home trend would be little helpful to the increase of sales and profits.
Finally, even the home office machines and other office supplies would really bring considerable profits, there is no evidence to show that office-supply department would be the most profitable part in the stores. The arguer unfairly assumes once the department makes more profits, it would be most profitable. However, it is the other way round. Other departments would equally possible to make considerable profits and have great competence when comparing with office-supply department. Specifically, since office-supply department has not impressive sales last years, new changes may take more time to reverse this situation. In this sense, the conclusion that office-supply department would be the most profitable part is lacking of credibility.
In a nutshell, both assumption and reasoning in this argument are ungrounded. To offer more advisable recommendation, it would be better to consider all the aspects comprehensively. |
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