本帖最后由 tequilawine 于 2010-1-11 20:18 编辑
1 Long-term prediction, let alone control, is out of the question.
2 But this criticism attacks a caricature.什么意思?
3 In many simple choices, the possible states of nature are bimodal – the team will beat the spread or not, a hurricane will damage a house or not. At other times, they extend along a single dimension, such as the range of possible returns to an investment. 不懂?
4
Risk resides in simple choices, but uncertainty arises in messy situations, where the variety of possible actions is nearly infinite.
5 Or to take a sports analogy, the punter chooses whether to bet or not, but the coach must juggle myriad interactions of trades, training, strategy and tactics to win.
6 They should not fool themselves, however, into believing they can reduce all uncertainty to risk.
7 Business, to paraphrase the Danish philosopher Soren Kierkegaard, can only be understood backward, but it must be managed forward.
8 So, how can executives survive and thrive in an uncertain world? Adapt or die, is the short answer.
9 This is an easy concept to understand, but it is hard to translate into practice.说是容易,做时难。承上启下的句子。
10 In an uncertain world, managers must recognize that their mental models are provisional – useful for now but subject to revision as circumstances change.
11 Companies must, for example, balance defense and offence.
12 They also provide the foundation for rapidly scaling a business if circumstances warrant.
13 In contrast to specialized resources – such as dedicated manufacturing capacity or real estate – a war chest of cash or low leverage also allows a company to survive threats and seize opportunities that executives did not anticipate. 专有名词?
comment:
I have to admit this essay is pretty good. In order to give us a clear comprehensive perceiving of nuances between the uncertainty and risk, the author sets up a series of cogent ensamples to demonstrate up forward. Confronting uncertainty, long time prediction, let alone control, is out of question. However, we can aspire to master uncertainty in a way a seasoned sailor masters the sea, that means, were we to be that, we need to abundant in insight and experiences to harness the wind and ride out the storm. It follows that we can see the differences between risk and uncertainty distinctively, as one resides in simple choices, the other arises in messy situations, where the variety is infinite. That makes vivid to acknowledge that we can handle with risk better than uncertainty, which is unavoidable face of life. So how can we especially as managers survive and thrive in an uncertain world? Adapt or die, is the short answer. Easy saying than done. But we do have some hints to pursue, that comes from three aspects, strategic anticipation, organizational agility, uncertainty absorption.
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