910AW SPECTACULAR之【同主题写作】第二期 Argument173 BY saisai@cd

saisai@cdUID: 2646629

In this agrument, the writer concludes that both emphasis on international news and displaying such stories on their magazine covers should be decreased. To support the conclusion, the arguer points out that those that featured international news stories on their front covers are their poorest-selling magazine issues over the past three years. In addition, the arguer reasons that competing news-magzines have siginificantly decreased the number of cover stories that they devote to international news over the same period. And the cost of maintaining foreign bureas to report on international news is increasing. This argument suffers from several critical fallacies.

First of all, the author assumes that custmers choose magzines by cover news or stories. There is no denying that front cover is significantly important to a magzine and has certain relationship with the profit. However, front cover is not the only feature that customers take into consideration. For instance, content and brand recognition are also vital points custmers considering buying magzines. Moreover, a successful cover consist of news or stories,  words, pictures and so on. That means one may buy a magzine just because the cover picture but not the news or stories

Second of all, the author fails to convince the reader the achievement or effect happened on competing magazine after they decrease the number of cover stories that the devote to international new. It may turn out a bad reform or no profit plan that the measures competing magzines have taken. What is more, the author doesn’t tell us if it can be compared with its competing magazine or not.

Third of all, in the conclusion the author assumes that it will make more profits if decrease both emphasis on international news and displaying such stories on the front cover. However, the author fail to convince the reason the reform will make more profit. And decreasing the emphasis on international news cannot directly cause increase on profit. Moreover, the author fail to provide more details between profits and the decrease.

To sum up, the conclusion lacks credibilit because the evidence cited in the analysis does not lend strong support to what the arguer maintains. To strengthen the argument, the arguer would have to provide more evidence considerning the relationship between profit and front covers. To better evaluate the argument, we would need more information regarding the features custmers consider and effect of the decrease.

ecosoft2009UID: 2608344

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ddcmj519UID: 176326

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