Argument76 第4篇 让砖头来得更猛烈些吧!
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作者:寄托家园作文版普通用户 共用时间:30分22秒 334 words
从2005年6月21日16时23分到2005年6月21日16时30分
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The following appeared as part of an article in a health and beauty magazine.
'A group of volunteers participated in a study of consumer responses to the new Luxess face cream. Every morning for a month, they washed their faces with mild soap and then applied Luxess. At the end of that month, most volunteers reported a marked improvement in the way their skin looked and felt. Thus it appears that Luxess is truly effective in improving the condition of facial skin.'
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This argument seems, at first glance, a successful advertisement for the new Luxess face cream. Those who want to make their face more beautiful will more or less believe the effect of Luxess. However, I find that it contains several critical flaws. First, the argument lacks of information of people surveyed. In addtion, the arguer does not give actual causes for the marked improvement and fails to rule out possible alternative explanations.
To evaluate the evidence of the survey, one must consider how broad the survey was.
Maybe this survey only contained 3 persons and the result is that 2 persons reported a marked improvement in the way their skin looked and felt. One does not has to go very far to see that such survey lacks of representiveness. One should also consider whether the survey was limited in a certain age-group. If people surveyed were all yongsters, then the survey result cannot be applied on the general horde including the middle-age. Perhaps, these volunteers were those whose face skins are suit for this product or the property of their skins is fit for improving.
Moreover, the survey cannot explain the real causes for the marked improvement. As mentioned in the artical, volunteers used Luxess before using mild soap, which may be a critical element for the improvement. The author does not give sufficient evidence that it is because of Luxess not mild soap that they made a marked improvement. It also maybe the case that the survey was conducted in a certain season. If so, this face cream may be effectiveless in other seasons. Causes such like these may impare the argument.
If I was a consumer, I will not buy Luxess after seeing this unconvincing argument. To improve his/her analysis, the arguer has to provide sufficient information about the goupe of people surveyed. It can be further improved by telling how the survey was conducted. In this case, one can analyze the actual causes of the improvement in the way the volunteers' face looked and felt.
[ Last edited by staralways on 2005-7-21 at 17:21 ]