Issue109 Argument170 3.12

longxuUID: 2290268

TOPIC:ISSUE109 - "The purpose of many advertisements is to make consumers wantto buy a product so that they will 'be like' the person in the ad. Thispractice is effective because it not only sells products but also helps peoplefeel better about themselves."
WORDS:523          TIME: 0:45:00          DATE: 2007.3.12

Is the purpose of many advertisements is tomake consumers want to buy a product so that they could "be like" theperson in the ad, as the speaker claims? I agree with the assertion of the speakerinsofar as the advertisements can get better feelings and more informationabout the products. However, the psychologicaleffects and the effects are not as evident as the speaker assume.

The advertisements can indeed bring bettersales about products for the reason that when the majority of the customers aredo shopping in the shop, the standard is not so rational for themselves thatthey could know clearly whether the products are apt to them. Nevertheless, itis the advertisements that can tell them what the appearanceis when he or she is with the products and make the customers know much aboutthe products. Thus, when the customers are being confused by the products inthe shops, the advertisements can help make decision whether they should buy themor not.

Besides, the advertisements for clothingare the sign of fashion which is being popular in our modern world. Theinformation, needless to say, could implicate that the products in theadvertisements are the styles which the most of people are desiring. Therefore,if the customers are inclined to believe that they should keep pace with thefashion or the style of this season, these clothing would be the best choicefor them. So, the advertisements are able to be a kind of media to disseminatethe information about the styles and the fashions upon which the people areplacing much more emphasis.

On the other hand, though theadvertisements can be conducive to the sales and the customers in most cases,yet they could be detrimental to the life of some customers under somecircumstances.

The advertisements can misleading thecustomers in that the purpose of the advertisements is to make consumers buythe products and the factories can get more profits in the markets.  For supporting examples, one need look nofurther than the MP3. A great number of factories are producing MP3 in China, andthere are many bands in the markets for consumers to choose. However, theadvertisements around the consumers are not so objective about the productsthemselves, which use a great number of famous stars in movies or some recreationaltrade to attract the consumers. Consequently, the consumers will be soemotional about the advertisements that they will purchase the products whichare not in need for their daily life but they just desire to be the person inthe advertisements. In fact, the waste is all over the modern society andshould be restricted nowadays, along with the less and less energy and socialresource.

To sum up, the advertisements indeed canmake profits for the factory and could make people feel better aboutthemselves. However, the facts about the products themselves are usuallycovered by the advertisements which are excellent from the appearance. And,there are many advertisements which are presenting such an illusion and canmisleading the consumers when they are choosing.


TOPIC: ARGUMENT170 - For the past five years, consumers in California have been willing to pay twice as much foroysters from the northeastern AtlanticCoast as for Gulf Coastoysters. This trend began shortly after harmful bacteria were found in a fewraw Gulf Coast oysters. But scientists have nowdevised a process for killing the bacteria. Once consumers are made aware ofthe increased safety of Gulf Coast oysters, they are likely to be willing to payas much for Gulf Coastas for northeastern Atlantic Coast oysters, and greater profits for Gulf Coastoyster producers will follow.
WORDS: 427         TIME: 0:30:00          DATE:2007.3.12

The arguer claims that the oysters fromGulf Coast(GC) will be the same price as the oysters from Atlantic Coast(AC)and great profits for GC oysters could be made for the producers. To justifythe conclusion the arguer presents some evidence about the process recentlydevised by scientist to kill the bacteria in oysters of GC. However, theassumptions about the process and the consumers are dubious on several grounds,rendering the argument wholly unpersuasive as it stands.

First of all, the arguer fails todemonstrate convincing evidence about the process recently devised. It isentirely possible that the oysters after the process could be not harmful forhuman health, but the feelings are not so comfortable when the consumers areeating them in that they have got a bad impression about the oysters. It isalso possible that the process could bring influence to the taste and qualityof oysters in GC, and the consumers can not accept the change in taste. Thus,unless the arguer is able to supple more evidence about the process and theinfluence about the oysters, we cannot accept the assumption as the arguerrecommends.

Next point, the assumption that theconsumers are likely to be willing to pay the same price for oysters of GC asthe oysters of AC seems logical but still cannot be interpreted. However, thearguer does not provide any information about the previous price of oysters inGC and AC. It is likely that the price of the oysters in GC was lower than theoysters in AC due to the differences of quality and taste. Therefore, it is unreasonablefor us to assume the price will be the same, lacking the information about thesituation of price.

Last but not least, the arguer unfairlyassumes that the profits will be obtained by the GC oysters producers. Perhaps,the costs of production and the process which is needed to kill the bacteria inoysters of GC are large for the whole price and the income. Or perhaps, thewhole amounts of sale for oysters are decreasing in the recent market.Consequently, the profits cannot be desired by the GC oysters producers.

To sum up, the argument is indeed logicalunsound with flawed process and the existing assumptions. To better assess it,we need to know more information about: (1) whether the process will bringefforts on the quality and the taste of oysters in GC; (2) whether the marketis in need of large amounts of oysters. Besides, the arguer should present moreinformation about the taste and habits of food of consumers.

eediraqUID: 2305418

你的文章写的都非常流畅，我觉得这篇issue主要有两个问题：
1，如果能够尽量少犯一些语法错误，文章就会大大增色不少。你可以把文章贴到word里面检查一下；）
2，你既然选择了同意speaker的立场，那么我觉得你的正文第二段中主要说了时髦服装给人们带来的愉悦，很少说这种愉悦与ad的关系。我觉得应该重点说明为什么“使得人们如在ad中身临其境”会提高ad的效率。:)

eediraqUID: 2305418

顺便问一下：鼎钧好找不，据说在什么犄角旮旯，正在犹豫是不是应该去探下路:)

longxuUID: 2290268

en, 非常感谢你的提醒，这篇文章其实写的超级烂，写完后感觉都要崩溃了，不知道自己再说些什么。（其实最后面应当是两段的啦，可是同学的键盘很是不顺手）:mad

发展段中的第二段，确实写的有问题。如你所说，应当把advertisement的作用从文字上强调出来的。谢谢你的指正。

关于鼎钧，你是清华的吧，你查查地图吧，鼎钧确实不太好找。 坐车到人大西门下车，之后往回走两个胡同（我也是在车站旁边的门卫处打听到的，貌似那里的人对鼎钧都很了解），到一个网吧后往里面走不到100米才可以看到。 说是鼎钧大厦，其实5层小楼罢了，没传说中的那么宏伟壮大。:rolleyes: