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TOPIC: ARGUMENT173 - The following is a memorandum issued by the publisher of a newsmagazine, Newsbeat, in the country of Dinn.
"Our poorest-selling magazine issues over the past three years were those that featured international news stories on their front covers. Over the same period, competing news-magazines have significantly decreased the number of cover stories that they devote to international news. Moreover, the cost of maintaining our foreign bureaus to report on international news is increasing. Therefore, we should decrease our emphasis on international news and refrain from displaying such stories on our magazine covers."
WORDS: 421
TIME: 00:30:00
DATE: 2009-6-2 19:21:29
In this argument, the author asserts that when the front covers was featured with the international news, we would suffer the poorest selling issue over past 3 years, at the same time, our rivals decreased the number of such news appeared on the front cover, so we should take the same action to guarantee the circulation. At first glance, it seems some what appealing, while, thorough examination reveals how problematic it is.
To begin with, there is no cause and effect relationship between whether the international news on the cover and the poor sales. The author ignores many other factors which will affect the selling condition more directly than what kind of news featured on the front cover. It likely that due to the magazine's content or composition, news comment and etc. were so platitude that can not evoke readers' intensive attention at all. Such factor will also lead to the circulation decrease. Unless the author inform us whether the influence of other factors will bring about such result, or the argument is groundless.
Secondly, the author fails to indicate us other magazines selling condition by reducing the international news. If we don't know other magazines experienced an increase or a decrease in sales on earth, it's so presumptuous to imitate what others doing so. Nevertheless, decrease the international news on front cover does not mean that other magazines neglect the substantial value of the international news of a newsmagazine. It's possible that other magazine made a special volume to report international news in order to make the best of the limited layout or emphasis their great attention on international news. Take these cases into consideration, the author should give us more details such as other magazines' circulation, otherwise the argument is unwarranted.
Last but not the least, the author overlook the potential possibility that Newsbeat might attract many new readers. The fact that the competing newsmagazines have decreased their emphasis on international news might give the Newsbeat the advantage of being the only magazine covering the international news. In that case, those who care about the international news most will have no choice but to buy Newsbeat. The author must make a wider and deeper survey about Newsbeat's market share actually and then draw the conclusion.
To sum up, the facts cited in the argument is too weak to lend a strong support what the arguer claims. To strengthen the argument, the author should convince us what factors cause the circulation decrease indeed and supply more precise information about it.
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