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- 声望
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173
The following is a memorandum issued by the publisher of a newsmagazine, Newsbeat, in the country of Dinn.
"Our poorest-selling magazine issues over the past three years were those that featured international news stories on their front covers. Over the same period, competing newsmagazines have significantly decreased the number of cover stories that they devote to international news. Moreover, the cost of maintaining our foreign bureaus to report on international news is increasing. Therefore, we should decrease our emphasis on international news and refrain from displaying such stories on our magazine covers."
As the publisher of the newsmagazine,the writer insists on the decrease of emphasis on international news and refraining from displaying such stories on their magazine covers.He or she cites quite a lot of facts,such as poorest-selling results of those issues featuring international news stories on their front covers, competing newsmagazines'significant decrease of cover stories of international news, and the increasing cost of maintaining foreign reporting bureaus.However,the author has added his or her imagination and subjective presumption in the arguing process.
First, the author has assumed that featuring international news stories on front covers is the only factor and it necessarily caused the poorest-selling situation over the past three years.But there is no support of this assumption.There are many factors other than the kind of the news on front cover related to the situation of sales,including the content and efficiency of the news, the diction of the essay picked into the magazine, and people's mutable interest and economical condition.It may be not the kind of cover stories, international news or domestic news, that does not intrigue the audience, but the dull diction and the obsolete content that diminish their enthusiasm.The author overlooked these factors,some of which are more crucial than the kind of news stories on front cover.
Then, the following fact is even more irrelevant to the author's conclusion. Without telling the result of competing newsmagazines' decrease of international news on cover, citing the action itself does not make any sense. There is no evidence which illustrates that competing companies took this action in order to prevent falling sales caused by international news on front cover.They may have to do this, rather than want to, pressed by the shortage of money to maintain foreign bureaus.Moreover, without any result mentioned, how can we believe that international news on cover does have a negative effect on magazine selling?
To rationalize the author's argument, he or she stressed the fact of the rising cost of maintaining foreign bureaus. But this helped little,because only considering the rising cost of maintaining foreign bureaus is one-sided. The rise or falling of cost is controlled by many factors. According to economy theory, the higher demand of salaries promotes the employer raise the price of products, which in return,will bring even higher demand. Inflation will take place if this trend goes on. So the rising cost of maintaining foreign bureaus may be a micro effect caused by the macro inflation, and the price of magazines may also keep going up to compensate the rising cost of maintaining foreign bureaus.
This argument fails to be valid because it is based upon several simple facts, yet many subjective assumptions.More persuasive proof should be assembled, instead of false presumptions, to build up this argument.
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