- 最后登录
- 2011-10-6
- 在线时间
- 37 小时
- 寄托币
- 2168
- 声望
- 0
- 注册时间
- 2005-4-9
- 阅读权限
- 30
- 帖子
- 12
- 精华
- 2
- 积分
- 1730
- UID
- 205072
 
- 声望
- 0
- 寄托币
- 2168
- 注册时间
- 2005-4-9
- 精华
- 2
- 帖子
- 12
|
130The following appeared in the annual report of a chain of stores that sell supplies for do-it-yourself home improvements.
"Current reports indicate that sales of new homes nationwide declined by 9 percent during the past year, while sales of existing homes increased by 16 percent. Thus we can expect that the percentage of homeowners who will be making repairs or improvements to their homes will also increase. In addition, people who buy existing homes will have more money left over after the purchase to spend on home improvements. Finally, people who buy existing homes are more likely to make improvements themselves, as opposed to paying someone else. These factors combined indicate we can expect an increasing demand for products in all our stores nationwide, thus increasing our profits in the coming year."
ARGUMENT:
In this report, the arguer claims that the sell supplies for do-it-yourself will increase in the coming year, and accordingly result in an increase in the profits. However, this conclusion relies on a serious of groundless assumptions and therefore inconvincible as it stands.
To begin with, the reports provided in this argument are not sufficient to validate the assumption that homeowners prefer to make repairs and improvement to their homes. Since people purchase existing homes for all kinds of reasons, it is groundless to reach this conclusion just because the sales of those homes increased. Perhaps those existing homes maintain a good enough condition and do not need the repair. In addition, the assumption that people who buy existing homes will have more money left over to spend on home improvements is open to doubt. It is possible that people purchase that exiting homes just because they are short of ample money, not mention that they will spend these scarce income on home improvement. Even if we accept that people can afford these expenditures, it is also unwarranted to conclude that those people are more likely to make improvements themselves. Perhaps those improvement tasks need more special skills which these people lack. Without sufficient detailed information, these series of assumptions reached are questionable.
Moreover, the arguer fails to provide any evidence that people are inclined to purchase our product. Perhaps compared with our stores, it is more cheap and convenient to select other stores’ products at the same request. Or perhaps there are more choices in other stores, so they can satisfy the broad product demands of customers better. Besides, due to different sales conditions in different location, the demands for products vary, accordingly. So the assumption that the increasing demand will appear in all stores nationwide is unfounded. Lacking further information about all the same kind stores, it is unfairly to conclude that people will choose our stores for house-improvement, and therefore result in an increasing demand nationwide.
Even if we accept all the foregoing assumptions, I remain unconvinced that this demand will keep the rising pace next year as the same as in this year for all evidence are cited in the current reports. It is entirely possible that the sales of new homes will dramatically increase for the price of new homes will be strictly restricted by new house-sale regulations published by government. If so, this prediction is unfounded.
In conclusion, careful scrutiny of the argument reveals several unproven assumptions, which render it unconvincing. To strengthen it, the arguer should provide further detailed information to support that people will choose our products as home improvements and the increase of sales of new homes nationwide immediately result in an increase in our profits in the coming year.
不好意思,迟交了.一周不写,发现着实生疏不少:L:L
[ 本帖最后由 微末三月 于 2006-6-22 21:16 编辑 ] |
|