提纲:
1 调查的数据不具说服力
a) 调查的代表性;b) 不应该是晕厥率而不是晕厥人数
2 没有证据显示晕厥与不安互为因果
a) 女性的不安可能有别的方式表达;
b) 晕厥可能是有别的原因造成的
3 过高估计了广告的效果,忽略了其他因素
a) 员工对神经的敏感度是否重要?
b) 男性是否关注广告?
c) 其他因素的存在:医疗卫生,服务态度,价格
While it is true that the facts presented in the above passage contribute to the idea that the advertisement strategy will attract more male consumers, it can hardly be concluded from the propaganda that such actions are certain to work.
The first flaw that weakens the logic of the argument is whether the statistic is persuasive enough. The argument provides no evidence that the statistic's respondents are representative of the overall group of people who receive service in this hospital. It is more likely that more men than women were willing to respond to the survey. Without better evidence that the survey is statistically reliable, the argument cannot rely on it to draw any firm conclusion. What is more, is seems to be more persuasive to survey the rate men/women who faint account for all the men/women receiving the treatment. The number of the men/women cannot draw the conclusion that more men than women are more likely to faint. It is possible that there are more men than women who come to the hospital.
In the second place, the argument is based on a false presumption that the distressed is caused by the faint. It is more likely that women are distressed the same or even more than men, however, they are probably exhibiting such distress in another form, for example screaming or crying. On the other hand, no evidence shows that the faint is exclusively caused by the distress. It is more likely that some medicines and ingredients concluded in the injection lead the patients to faint. If that, there seems to be little connection between the faint and the distress.
Before I come to my final conclusion, it is necessary to point out that the arguer fails to rule out other possibilities that affect the psychology of the consumers. Whether the sensitivity of their staff to nervous or suffering patients would prove to be effective to attract more consumers is still in doubt. Moreover, there seems to be various factors that influence the number of the patients, such as the cleanness of the facilities and appliances, the attitudes of the doctors, the price of the treatment. Additionally, the arguer seems to be overoptimistic to the effect of the advertisements. It is possible that the male consumers are not so reliable on the introduction of the advertisement. If that, the strategy would prove to be futile, only a waste of money.
All in all, the arguer should provide more details and information to make the assertion more persuasive and reliable.