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The proposer's opening remarks
Standing back, we now can be fairly certain that the science and engineering that enabled humans to create today's engines of industrialisation, electrification, physics, medicine, genetics and the appliances of the information age also added significant complexity to our lives. Technology warmed the planet, added pollutants to the atmosphere and oceans, affected life forms by changing the background magnetic field (including adding increased extremely low-frequency radiation), enabled nuclear weapons and created thousands of chemical compounds that can help or hurt life. One cannot conclude that the convergent effects—social, environmental, political, economic, legal, psychological—of these technological developments simplified living or our lives. Technology has failed to simplify our lives.
Coping with the challenges caused by a warming planet will not be simple. Knowing the health effects—the effects on humans and other living organisms—of various pollutants and combinations of pollutants and appropriately dealing with them will not be simple. Understanding the biological consequences of changed magnetic fields and increased point and area sources of radiation is not uncomplicated. The problems associated with nuclear weapons' proliferation are only less complex than the problems that would arise from the use of such weapons. And it becomes increasingly difficult to assay the interactions, the lag times and the health consequences of the chemicals we ingest, even those we consume intentionally. Simpler lives? No.
Dealing with any one of these challenges is not simple; they are multi-dimensional and have converged and co-exist. "Technology"—shorthand for the fruits of science and engineering—and its convergent unintended and intended consequences have complicated our lives.
Take some familiar but trivial examples. The technologies that enable mass customisation, the internet and wireless devices and their applications, but a small sample, cause humans two problems that complicate our lives immensely. First, over-choice. Second, surplus complexity. Over-choice describes the human response to alternatives and variations so numerous, so potentially satisfying and so complex that humans can no longer decide easily. "Surplus complexity" is unnecessary and unwanted complexity.
We—hundreds of millions of us and growing—embrace the very technologies that make our lives and our relationships more difficult and fill many of our waking moments with activity. We love—to the point of gluttony—to communicate, play, invent, learn, imagine and acquire. Information technology has given us tools to do all of those anywhere and round the clock. We are awash in the benefits that high-bandwidth fixed and mobile wireless communications, email, text messages, pictures, games, data and information give us, including instant access to thousands of products. The seductive ease with which we can engage in any and all of those activities, or quests or endeavours makes it difficult and stressful to not be overwhelmed by choices. Choosing takes time and our time is not unlimited. Devices and applications that save us labour in one area may merely allow us, and sometimes seem to compel us, to invest labour in other areas.
We say or hear, "I must do my email tonight, or by tomorrow I'll have over 600 to read." We want to buy a pot. Search on "pottery" and get 254,000,000 results. We want to find the John Li we met at a conference. Search on "John Li" and get 8,600,000 results. Do I do email, narrow the searches, eat dinner, pick up my laundry or call a friend? Because technology has spawned numerous complex variations I must repeatedly go through the act of evaluating and choosing — a labour of deciding. Technology has imposed the encumbrance of over-choice on us.
Over-choice is made more likely and burdensome by the complexity resident in each of the choices that are presented to us. There are hundreds of choices within the seemingly simple one of getting a cellular telephone and choosing a provider and a plan. Some phones also are Pocket PCs with CDMA and GSM, video-players, music-players, web browsers, calculators and so forth. One must decide where and when the complexity becomes surplus. Choosing ring tones from among the surplus complexity evident in the thousands of tones available is almost unfathomable over-choice.
Businesses know that solutions to over-choice, on the one hand, and engineered surplus complexity, on the other, can produce revenue. Their solutions may complicate the problems. It may be that few consumers have or take the time to read a website's terms of services, privacy policy or licensing agreement before hitting "I agree." The willing or inadvertent disclosure of information about behaviour and the data bases that record past searches create the potential for precise marketing. Behavioural marketing, for example, uses data from multiple sources, including data in the public domain and data acquired by a target's past web searches, to push tailored products and services. More choices. When surplus complexity is engineered into a product—of a product's, say, 41 features, the consumer only wanted two—consumers pay for unnecessary and unused features. Unbundling is seen by some businesses or some industries as such radical customisation that it is priced prohibitively. We live in the multifaceted bundles that technology has enabled.
The system as a whole, the system we create and sustain and live in, now has so many and so complex separate parts that understanding consequential interactions, potential outcomes—intended and unintended—and long-term effects is more difficult than ever in human history. One might argue that the genesis of problems like over-choice and surplus complexity is in human frailty or human wants satisfied by technology, but, without technology, more simplicity would endure. Technology is the beneficial culprit that allowed us to do this.
One cannot conclude that humans making bad choices are the real culprit unless one ascribes to the unborn—past and future—the ability to choose. Technology, personified as defendant, could probably prove "I made no promises." Just so, but the issue under consideration is less any specific promise asserted than it was the promising possibilities of making our lives simpler that lured us, as we humans employed technology to solve problems and create opportunities.
It did not work. |
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