[a习作temp] PP2 第二套，电影与广告！烦请大家帮忙指点一下，错误缺点来者不拒！多谢多谢 [复制链接]

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电梯直达

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发表于 2012-8-11 13:08:06 |只看该作者 |倒序浏览

Argument：来看Super Screen 电影的人少了，但是对电影好评价却多了。因此这不是电影的问题而是观众品味的问题。所以应该加强广告方面的投入

The director of the Super Screen Movie Production Company thought that they should pay money to advertisement in order to let their customers have good sense of movies' quality. Because that the number of people who attended the movies is decrease however of positive reviews of movies is increasing. However, there are some questions need to be asked in order to make this argument reasonable.
The first one is that, whether there is a good reason to negatively connect the decrease of number of customers and the increase of positive reviews. In other words, fewer attended  people must mean fewer positive reviews? There may be some possibilities that the lost customers of Super Screen Movie are not really big funs of movie, they may not attend movies because many small reasons, however, people who still attended the movie are really big funs, and they have watched hundreds of movies and they have good sense of movies' quality. As a result of that, their reviews are the most realistic reflections of the quality.
  Another question should be ask: are there any reasons why people less attend the movies? Perhaps the financial situation last year is really disappointed and many people do not get equal salaries as they used to,.What's more, may the price of the movie increase, and many normal customers do not want to pay the extra money so that they choose to pay less money to borrow videos home and share the pleasure with their families and friends.That will be a good choice , right? So if those situations are true, even if the Super Screen Movie pay more money to advertisement, customers will still not increase.
The third question should not be missed, that is even if the company allocates a greater share of its budget next year to reaching the public through advertising, will the number of customers increase absolutely?  Perhaps the problem is not the awareness of good quality, but some other qualities of the company. For example, the equipments in the Super Screen Movie are really old and the customers prefer the new, fascinating equipments in other companies. And may be the attitude of this company made the customers uncomfortable, may be they are arrogance to audiences and do not care their needs. So people have a bad memory of Super Screen-produced movies, so they choose not to attend.
There are many questions can add in order to make this memo more reasonable, for example, may the advertises have such more influences in customers? Or the quality of advertise is really high so that it really can bring more audience to the movies. With those questions, this argument will be far more thoughtful and reasonable.