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Argument13 第1篇
------正文------
In this argument, the author concludes that purchasing the rights to produce a video game based on the soon-to-be-published children's book 'Squirrel Power' will undoubtedly be a wise investment. In order to buttress his argument, the author puts up two reasons: First, Wood's last three books have been best sellers and the movie based on his first book was highly profitable. Second, the popular characters and story line in 'Squirrel Power' will save us time in developing our video game, thereby reducing the costs. However, close scrutiny of the author's lines of reasoning reveals that this argument suffers from several flaws, which render it problematic.
First of all, the author fails to validate that his company is capable to purchase the rights. As the author presents in the argument, the costs of the rights is substantial and will place economic constraints on his company, it is entirely possible that the costs will be so substantial that the company could not afford it at all, or the costs will go to the extent of undermining the regular operation of his company. Lacking specific information of the capability of his company, the author can not convince me that the purchase will be a wise investment.
Secondly, the mere fact that Woods' last three books have been best sellers is scant evidence to conclude that the soon-to-be-published children's book 'Squirrel Power' will also be a best seller. Perhaps, the last three books were written several years ago while the present readers have changed their tastes. They do not like Wood's books any more. Or perhaps Wood does not excel in writing children's book at all, while his last three books are all in other fields. Since the author fails to rule out the two possibilities, I find the first reason unpersuasive.
Thirdly, the author commits a fallacy of false analogy. The argument depends on a misleading comparison between the movie and the video game. However, these two businesses are too dissimilar for a meaningful comparison. Since the author ignores to take into account the possibility that the movie based on a book may be highly profitable while the video game based on the same book might be profitless, the author's reason remains open to doubt.
Last but not least, even assuming that the company is capable of the purchase and the book will be a best seller, there is nevertheless no information available to justify any causal relationship between the popular characters and story line and the time saving in developing the game. In fact, popular characters and story line are often complicated and delicate, which will cause more time and costs in the developing. Unless the author could better substantiate that his company could reduce costs by the popular characters and story line, his second reason is groundless.
In sum, the argument is unconvincing as it stands. To strengthen it the author must provide compelling evidence that the purchase will not place too many constraints on his company and Wood's book 'Squirrel Power' will be a best seller as his last three books. The author should also show that the video game based on the book will indeed be profitable and the costs in the development could really be saved due to the popular characters and story line.
大虾们指点下吧 :p |
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