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发表于 2007-8-17 16:07:16 |只看该作者 |倒序浏览

TOPIC: ARGUMENT147 - The following appeared in an editorial in a business magazine.

"Although the sales of Whirlwind video games have declined over the past two years, a recent survey of video-game players suggests that this sales trend is about to be reversed. The survey asked video-game players what features they thought were most important in a video game. According to the survey, players prefer games that provide lifelike graphics, which require the most up-to-date computers. Whirlwind has just introduced several such games with an extensive advertising campaign directed at people 10 to 25 years old, the age-group most likely to play video games. It follows, then, that the sales of Whirlwind video games are likely to increase dramatically in the next few months."
WORDS: 293 TIME: 00:30:00 DATE: 2007-8-17 15:42:57

In the editorial, the author conclude that the delining trend of sale of Whirlwind video games is coming to be reversed based on a recent survey aimed a video-game player. This conclusion seems to be sensible, however commites several serious logic falacies for further inspection.

First of all, the most favorable video game mentioned by the survier in the editoral does not necessarily bring great sales to Whirland. As mentioned in the editorial, lifelike graphices provided by video games generally require high quality for compute, which might not be avaible for most of video-game players. Even if these video-games claim that this is the most feature they perfer, it is hardly to conclude that they can afford to buy such kind of video games. In this case, introduce such kind of game is probablely not a wise investment since the market is not prepared well enough for such type of video games.

Additionall, the survey conducted is for general video-game players, so it might be too specify for Whirlwind to aime its customer at people 10 to 25 aged young people, considering that they do not have economic dependence in general. As mentioned above, even they have strong desire too play such kind of games, they cannot afford it at all. Even if there indeed some potential need in the market, Whirlwind might not have not conducted enough research to determine the right group of customer for them which probablely lead to a totally failure for their promotion of video games

Furthermore, the editorial oversimplifies the decline of sales into the providing of games for Whirlwind. There are possiblely some serious problems which lead to the low sals for Whirlwind in the last two years, such as the low efficiency or work spirit in this company. It is also possible that the video-game market is competitive and Whirlwind loses its market share in the fierous competition. In that case, only by introducing a popular viedo game is far from promote the sales since many of its competitors might also bring the same kind of game. In such cases, Whirlwind have to promote the quality of the game such as music, vivid picture as well as intriguing plot. Without demonstrating the video-gane quality that overperform their competitors, it is naive to determine that the sale would change better than ever before.

To sum up, the editorial is not qualified to convince us that the sales will turing better in the near future since the research of customer group is not well conducted as well as the essence reason as for continous low sales is not dislosed. Without perpare enough for the market and the company itself, the positon in the editorial is weak at best. Even worse, Whirl might lose much more profit by introducing such kind of video-games.