[a习作temp] ARGUMENT44 改变风格了。这样写真难写。求拍留链互拍 [复制链接]

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发表于 2008-2-14 03:20:10 |只看该作者 |倒序浏览

TOPIC: ARGUMENT44 - The following is a recommendation from the business manager of Monarch Books.
"Monarch Books should open a café in its store to attract more customers and better compete with Regal Books, which recently opened a café. Monarch, which has been in business at the same location for more than twenty years, has a large customer following because it is known for its wide selection of books on all subjects. Opening the café would clearly attract more customers. The café would require relatively little space. Space could be made for the café by discontinuing the children's book section, which will likely become less popular given that the last national census indicated a significant decline in the percent of the population who are under age ten."

In the argument, the manager of M Books comes to a recommendation that M Books should open a cafe to attract more consumers and compete with R Books. However, the recommendation is unconvincing, as the arguer fails to show the result of opening the café and differentiate M and R.

First of all, the arguer's assumption that new cafe will attract more customers is open to doubt. No evidence shows that R has received more profits since the cafe opened. It is entirely possible that those who love reading extremely never care for the circumstance in the store, but care for the various kinds of books in the Books. Or perhaps more people will attempt to read in the store instead of buy a new book as the café provide the splendid environment for reading. Thus the total sales will decline.

What is more, even if it makes effects in B, it by no means indicates M also demand the café since M people choose M for its own distinctive. For example, customers in M may appreciate the frequent discount, which guarantees them spent less in purchasing books. Thus, building such a cafe may obtain little benefits. Or perhaps M’s brilliant service-for instance, the shop assistants in M is quite enthusiastic for helping you to quickly find the book you need-is regarded as one of the significant characteristics of the store.

In addition, even if the cafe will indeed help increase the number of the consumers, using the space which is previously taken up by the children's book section is not sagacious. The author make an assumption that less attention will be paid based on the fact that the declination in the percent of the population who are under young. However, it is highly possible that people who are above ten also read those books. For example, Harry Potter, one of the most popular storybook for children now, is fascinating enough to call for most people's attention. Or maybe the total population in the area has increased that the overall demand of the books for children have not decline, or even increase.

Finally, quite a few other measures can be taken to appeal more consumers rather than opening a café. Perhaps the store can provide membership for those who buy a substantial numbers of books in the store which allow 10 percent off for them upon the ordinary price. Since the costs of the café may quite large. The author should evaluate its long-term profits and the profits if attracting more people by the measure above.

In conclusion, the argument is not compelling due to some logic flaws. To make it more persuasive, the arguer should demonstrate the increasing sales of the store after the opening of the café, and confirm that the action will also reap benefits in M.