- 最后登录
- 2017-5-7
- 在线时间
- 662 小时
- 寄托币
- 726
- 声望
- 29
- 注册时间
- 2008-7-10
- 阅读权限
- 30
- 帖子
- 33
- 精华
- 1
- 积分
- 849
- UID
- 2514067
- 声望
- 29
- 寄托币
- 726
- 注册时间
- 2008-7-10
- 精华
- 1
- 帖子
- 33
|
本帖最后由 seiranzcc1 于 2009-5-31 15:40 编辑
The speaker asserts that their magzines were not sold well over the past three years because of the international news stories on their front covers. Moreover, their foreign bureaus is costing more to be maintained. Therefore, the speaker thinks that decreasing the emphasis on international news and refraining their appearance on cover stories. The statement seems logical at the first sight, but after analized, it has several factors to be questionable.
There are no evidences or any experiences that can prove that international news on cover stories will cut the selling of one magzine. Scads of factors contribute to deciding the destiny of magzines in the markets, including the contents, the arrangement of the structure and the look of the covers. The speaker's magzines were poorly sold probably because their selling mode is too simple or it lacks proper way of publicizing. Adimittedly, attractive cover stories raise the chance of the magzine issue to be picked up from piles of colorful books. But without real contents, special indeas on current events or perfect structure of pages, the magzine might just be put back. Even for those who have bought one issue, if the magzine doesn't enfold what they want, they might not choose this magzine any more. In this case, the decreasing of the international news doesn't make any differences.
Although the speaker offers the fact that the competing magzines are decreasing the number of cover stories ob international news, no evidences prove that the magzines are becoming better-sellers solely due to this act of the publisher. Even the magzine issues are popular after the decreasion, the publisher might have changed the magzine a lot-not just the cover stories- so that it fits more to people's taste. In addition, no one can deduct that the reason why the competing magzines decrease the number of cover stories on international news is that their magzines are poor-selling. They might just want to display more news stories about other fields so that the magzines can be more perfect and attractive.
Since the foriegn bureaus are costing more, the speaker concludes that the situation will be improved by reducing the emphasis on international news. But the speaker ignores that the foreign bureaus cost more probably because the situation of the countries where they are change. For instance, the prices of stuff there is rising. Moreover, the foreign bureaus might have caught with some temporary problems that require more money to settle them down. All of this hardly has anything to do with the emphasis of the international news, and the situation would probably go worse if the foreign bureaus get less aid from the headquarters.
Therefore, it is insensible for the speaker to decide to decrease their emphasis on international news and refrain from displaying those stories on their magzine covers solely because the magzines with an internationl-news-cover were not sold well and their foreign bureaus cost more. The cover stories of one magzine might devote to attract the readers, but a magzine becomes popular not just because of the cover-stories, or whether the cover is about the international news. To solve the problems, the speaker should consider more about the whole quality of the magzine so that they can make an appropriate amendment to improve the sale.
In sum, the speaker fails to find out the true reasons behind the fact that makes their magzines unpopular, and wrongly attributes all the responsibility to the international news and the cost on devotion to international report.
========================
非常感谢修改!这篇搞那么乱污染你们眼睛了。。。囧
放了一个修改版,但是有些问题还没解决,等我慢慢来,咳咳。。。
The speaker asserts that their magazine issues were not sold well over the past three years because of the international news stories on their front covers. Moreover, their foreign bureaus are costing more to be maintained. Therefore, the speaker thinks that decreasing the emphasis on international news and refraining their appearance on cover stories will help mitigate the situation . The statement seems logical at the first sight, but after analyzed, it has several factors to be questionable.
There are no evidences or any experiences that can prove that international news on cover stories will cut the selling of magazine. Scads of factors contribute to deciding the destiny of magazine issues in the markets, including the contents, the arrangement of the structure and the appearance(looks?) of the covers. The speaker's magazine issues were poorly sold probably because their selling mode is too simple or it lacks proper way of publicizing. Admittedly, attractive cover stories raise the chance of the magazine issue to be picked up from piles of colorful books. But without real contents, special ideas on current events or perfect structure of pages, the issue might just be put back. Even for those who have bought one issue, if it doesn't offer what they want, people might not choose this magazine any more. In this case, the decrease of the international news won’t make any differences in promoting the sales. Simply put, a lot of factors devote to the final sales of magazine issues. It is not sensible to attribute the problem of sales to cover stories.
Although the speaker offers the fact that the competing magazine is decreasing the number of cover stories about international news, no evidences prove (that the magazine issues are becoming more salable due to this
measure of the publisher)what is the result of this measure.. Even the magazine issues have become more salable after the decrease of cover stories about international news, the increasing sales might not be caused by the change of cover stories. Since along with decrease of international news on cover, the publisher probably replace them with some other news that are more attractive for the readers In addition, the purpose of the competing magazine to decrease the international-news-covers might not be to promote the sales at all. If there is news more weighty on other fields, it is normal to focus the cover stories on this type of news.
Since the foreign bureaus are costing more at the same time, the speaker decides to reduce the emphasis on international news in order to cut down the financial aid and mitigate the terrible situation But the speaker ignores that the foreign bureaus cost more probably because the situation of the countries where they are changes. For instance, the prices of stuff there are rising. Moreover, the foreign bureaus might have caught with some temporary problems that require more money to settle them down. All of this hardly has anything to do with the emphasis of the international news, and the situation would probably go worse if the foreign bureaus get less aid from the headquarters.
Therefore, it is insensible for the speaker to decide to decrease their emphasis on international news and refrain from displaying those stories on their magazine covers solely because the magazines with an international-news-cover were not sold well and their foreign bureaus cost more. The cover stories of one magazine might devote to attract the readers, but magazine becomes popular not just because of the cover-stories, or whether the cover is about the international news. To solve the problems, the speaker should consider more about the whole quality of the magazine so that they can make an appropriate amendment to improve the sale.
In sum, the speaker fails to find out the true reasons behind the fact that makes their magazines unpopular, and wrongly attributes all the responsibility to the international news and the cost on devotion to international report.
|
|