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Argument 65
The following appeared in a memo from the president of a chain of cheese stores located throughout the United States.
"For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, the five best-selling cheeses at our newest store were all domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses."
提纲:
1.说明题目论点站不住脚
2.首先题目所给论据不能充分说明论点,不能让人完全信服
3.其次作者轻易下了结论
4.没有规范的数据显示其论点
5.总的说来该论点站不住脚
In this argument,the arguer recommends that the best way to improve profits in all of stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic.To substantiate the conclusion,the arguer points out that the five best-selling cheeses at our newest store were all domestic cheddar cheeses from Wisconsin.In addition,the arguer cites the example of a recent survey by cheeses of the world magazine which indicates an increasing preference for domestic cheeses among its subscribers.A careful examination of this argument would reveal how groundless it is.
First of all,the evidence the author provides is insufficient to support the statement .Such few examples are rarely sufficient to make a conclusion.Based on a specific example that is the market of only one store,the statement can’t come to existance logically .In fact,in face of such limited evidence,it is fallacious to make any conclusion at all.The reason of it is that the evidence maybe just a single or a temporal phenomena.In the other words,such evidence can’t show anything about the statement of arguer.For example,we can’t make a conclusion that the women are better than men just by a evidence of Mrs. Courier.
Secondly,the arguer commits a fallacy of hasty generalization.Though it is truth that the domestic cheeses are more popular and better-selling than the imported ones,the arguer can’t make a conclusion that the best way to improve profits is to discontinue stocking imported cheeses.The fact that the imported cheeses didn’t have a good market in their store don’t show fully that it is just because the cheeses is imported.In my opinion,the factors which influence the market of the imported cheeses are various,such as the advertisement,the taste of people around the store ,the comsumption level of people around the store and so on.Disillusionary,the arguer didn’t pay attention on such aspects.Without ruling out these and other possible factors that give the birth to the phenomena of the statement,the arguer cannot confidently make a conclusion that the best way to improve profits is to discontinued stocking imported cheeses.
Finally,the arguer provides no assurances to show that the imported cheeses are worse-selling than the domestic ones.Lacking information about the number of both two kinds of cheeses’ market,it is impossible to assess the validity of the conclusion.For example,if I just tell someone that I am a first-class and capable person,but do nothing at all,does he really believe me?Of course not!Like the instance that the woman always don’t like the smooth-tongued man who just can say “I love you”to the woman everyday but do nothing to her,even lie to her.Therefore,lacking such evidence the arguer cannot draw any firm conclusion at all.
In sum,this argument is not persuasive as it stands. |
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