;d: 大家批哈!:( 感觉看了别人的作文感觉自己的剧烂!算了!批吧!334个字,没有限时,应该超过了。
I agree with the author’s assertion that the purpose of many advertisements is to make consumers want to buy a product so that they will feel like being the person in the ad. And this practice not only successfully publicizes the products but also helps clients obviously feel better about themselves, which is very effective.
On the one hand, ads’ main purpose is to sell the product, which propagandize companies’ public impression and satisfy people’s daily life. So if they want to people buy their products they should emphasize the merits of products that will satisfy the person in the ads. As we all know the notion about connection between ads and person’s feeling is very common sense in the marketing. For example, in some cars’ advertisement we can see a person drive a car very happily, which conveys the information that person who obtains the car is also obtains wonderful happiness. And this build the connection between happiness and the car so as to the people will have a good impression for this car. Therefore, basically fulfilling consumers’ desire that show in ads’ person will successfully spur the consumption and make clients feel better.
On the other hand, even sometimes ads exaggerate the characteristics of products, but it brings people to experience some unreal but exciting things in the ads, which also fulfill person’s imagination. For instance, some MP3 ads shows when you listen to it every people around begin to dance accompanied the music, which is obviously not true but will attract people, since when we are infected by music the world around us will totally be infected as well, which will makes our feel better and absolutely enjoy our music and life without outside influence.
In final analysis, since many advertisements always use this practice we can see emphasizing the merits of products and showing the person’s satisfaction is the best way for ads, and it also get the sound result that not only building good impression of company and increasing sell but also satisfying clients.
下面给香水棋改的:
Many advertisements make consumers want to buy a product by implying that they will “be like” the person in the ad, and I agree that this practice is effective because it not only sells the products but also helps people feel better about themselves, which is exactly why they can attract people to purchase.
Most psychologists would agree that people prefer perfection, (这里应该是句号) would you like a clean room, slim shape, and health body or dirty hands, overweighed body and sickness everyday? The answers are the former(点明是第一个吧) which are obvious to me. This is not only because people want things to be perfect for their own sake, but also the social judgment. How would others think about it? Will my friends like it? What if the neighbors laugh at my hair style? People want perfection because they want to feel good about themselves, whenever in front of the mirror, or in front of others. (其实每当提出一个新的论点的时候可以适当的举个例子,这样可能会比较好。你第一个论点是人们perfection的心理,先像这一段说明一下perfection,然后可以像第五段举个例子。)
And when it comes to the advertisement, wise producers will never fail to achieve this goal---- to convince people that they will be perfect and feel better just by purchasing the products they advertise. (这一段是什么?全文也没有什么照应的地方,省去或者并到其他段里面去吧!)
The first thing that should be taken into consideration is the concept of perfection. The advertisement either use the existing facts that are accepted, or build up its own concept of perfection. The second one is the “suggestion” that using the product would help people to achieve this goal, to be perfect and setting “examples” to help the advertisements with this “suggestion”. (这一段是过度段吗?其实可以提到前面去做总结的,我觉得。不知道哈!我只是觉得这样好点。)
A good advertisement knows how to use examples, or in another word, the power of “suggestion”. Do you want smooth long hair like hers? Well, using the “XXX” shampoo will give you shining hair just for your own. By exhibiting beautiful women or charming men or delicious food after using those products, they infiltrate people’s mind with the visual concept of perfection. The advertisements successfully played the role of “social judgment” and force you to think and agree with those concepts, and suggest the equivalence that using the products means being the person you want to be, or the person in the advertisement that you can be. With this powerful, overwhelmed influence, consumers would like to put their wallets into the manufacturers’ hands, with which advertisements helped a lot.
With respect to all that I mentioned above, the key point for an advertisement is to understand people, to know their needs and meet it, to make them believe the products could help them feel better, be like the people in the ad, and perfect, and when the advertisement achieves this goal, the products sell. (第二个论点powerful suggestion跑到哪里去了?)
其实写完了我的文章,感觉你的文章的论点提的蛮好的。首先可以从顾客心理角度说这种做法的好处,其次就说从商家宣传角度说。
下面给hlzhang改的:
The speaker asserts that the practice that a large number of advertisements make people to 'be like' the person in the ad is not only effective in selling products but also help people feel better about themselves. This assersion (assertion) mainly involves two different aspects: for one thing, ads play an important role in selling products and for another, ads add some happiness to people's daily life by making them feel better about themselves. However, as to me, I do agree with the speaker's first assertion but I really doubt with the second one and the spesific (specific) reasons will be illustrated in the following.
To begin with, the main purpose of ads is to draw the attention of consumers', thereby selling products to them. As can be seen from the internet, TV, newspapers and the large bulletin boards on the side of the streets, a large amount of advertisements are pouring to us at an unprecedented speed. They are definitely the complishments (accomplishments) of advertisers, who may rack their brains for genious (genius) ideas to make their ads more wonderful and more attracting. In this way, the people will be deeply impressed and when they go shopping, they may just have a try. So we can conclude that advertisements do help selling products and thus make the producers win a big deal. Otherwise, no one will want to afford the high ad fees and there will be no ad at all.
However, the assersion that ads help people feel better of themselves seems no more convicing (is not more convincible) than questionable. I concede that maybe in the first place it will do bring you much happiness, elevate your self-esteem and make you a sunny guy for the first several days after you purcharse (purchase) a certain wonderful item which you have longed for weeks. But a few weeks later, when you become accustomed to it, the exciting feelings may fade away and you may think it is just so so. Meanwhile, there are still some ads which do not demenstrate (demonstrate) the ideal character we want to be but the opposite aspect that will appear if you do not use certain products. In this way, I dare to say that no one would want to be the state showed in the ads and also will fell better ethier.
A specific example concerning the above problem can been from the advertisement of an expensive, gorgeous and effective mobile phones owned by a wealthy yong (young) lady who can use the phone to book airplane tickets, hotels, delecate (delicate) banquets and so forth. Of course, this will not happen to ordinary people and thus will make them feel uncomfortable, lower their self-respect and so on. In this setting, ad will definitely do harm rather good to our consumers.
Consequently, due to the analysis and reasons mentioned above, we may safely arrive at the conclusion that ads do help sell products and thus the producers may get a profit from it but as to the problem of whether they can make consumers feel better about themselves is not always right. 有进步!赞一下!第一个论点阐述的还可以。说到反驳的观点时,我适当地补充一下:有些广告并不是让人feel better的,比如说noncommercial ads(公益广告)它只是唤起人们的一些社会关注(social concern)。还有一些穷人看一些奢侈品的广告时,也不会觉得好受的。所以广告并不局限于买东西和让人觉得好受。
[ 本帖最后由 leeking85 于 2007-3-25 16:42 编辑 ] |