[重要] SDSU的大众传媒与新闻学[分享]

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The Major
Communication provides in-depth study of varied forms of mediated and
Non-mediated human communication.


The Programs
Communication Major

The B.A. in Communication (Liberal Arts and Sciences or Applied Arts and
Sciences) provides in-depth study of varied forms of mediated and non-mediated human communication. To accommodate a broad range of student interests and professional aspirations, the major encompasses four impacted emphases in professional media studies, as well as five specializations that are not impacted.

Students must select an emphasis or specialization area. We offer four emphasis areas and five specialization areas. (The difference between emphases and specializations are: Emphases will appear and be posted on student diplomas after graduation, but specialization areas will not.)

Emphases:

The four emphases prepare professionals to work in the management of organizational communication and in the management of communication organizations. The emphases provide students with the theory, principles, skills, and experience needed to work in advertising, public relations, media management, and telecommunications and film.

Advertising emphasis graduates are employed in advertising agencies and marketing departments; as media advertising sales representatives; and in sales, sales promotion, and sales management positions. The advertising emphasis is designated as an impacted program and specific regulations related to admissions are imposed. Contact the School of Communication office for admission criteria and procedures. Advertising emphasis majors do not have to complete a minor, but a foreign language is required.


Media Management emphasis graduates typically work in sales, programming, and management positions for television, radio, cable, film, and telecommunications organizations. IMPACTED PROGRAM. Students in this emphasis must complete both a minor outside the School of Communication and a foreign language. The Media Management emphasis is designated as an impacted program and specific requirements related to admission are imposed. Contact the School of Communication office for admission criteria and procedures.


Public Relations emphasis graduates work as media relation’s specialists and strategic planners in public relations firms, as internal and external communication specialists in corporations, as public information specialists in government agencies and the military, and in fundraising and membership development for not-for-profit organizations. The Public Relations emphasis is designated as an impacted program and specific regulations related to admissions are imposed. Contact the School of Communication office for admission criteria and procedures. Public Relations emphasis majors do not have to complete a minor, but a foreign language is required.


Telecommunications and Film Telecommunications and film emphasis graduates find employment in a variety of policy, regulation, production, programming, and management positions in media and telecommunications organizations (see also the B. S. degree in television, film and new media production). The telecommunications and film emphasis is designated as an impacted program and specific regulations related to admissions are imposed. Contact the School of Communications office for admission criteria and procedures. Students selecting this emphasis are required to complete a minor outside the School of Communication.

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Specializations:

Five areas of specializations focus the study of organizing principles and patterns of social life through observation, analysis, and criticism of human interactions, communication behavior, mediated systems, and technological innovations. Five specializations are offered:

Applied Communication Studies
Critical-Cultural Studies
Interaction Studies
Intercultural and International Studies
New Media Studies

In these specializations, attention is drawn to the distinctive character of communications across diverse activities, relationships, organizations, media, and cultures. Each specialization offers a unique scholarly and creative focus for understanding communication phenomena.

Students are encouraged to explore alternative methods and theories for communication inquiry within and across specializations and throughout the School of Communication curricula. Each specialization area requires common preparation at the lower-division level and specializes at the upper-division level. A minor is not required for any of the five specializations. All five specializations require a foreign language or a mathematics competency equivalent.


Specialization in Applied Communication Studies

The specialization in Applied Communication Studies offers a generalized preparation for students for the professional world. It introduces students to the context of the professional world of communication, giving priority to clarifying relationships among basic research, theory, and applied concerns in the workplace. Recognizing the increasingly important need for strong oral and written communication skills, this specialization is well suited for those students intending to enter careers such as sales, management, training, personnel, and human resources, as well as various careers in medical and legal settings.
Specialization in Critical-Cultural Studies
The specialization in Critical-Cultural Studies prepares students for a broad range of careers by developing intellectual and applied skills for understanding and affecting human communication and culture, ranging from interpersonal to media interactions. The degree offers a wide-ranging examination of criticism, culture, and communication. It develops the ability to think clearly and act effectively as preparation for careers as professional communicators, media critics, communication educators, agents of change, critics of rhetoric, interpreters of culture and other areas of critical activity and culture. Critical studies and cultural studies have emerged in recent decades in numerous countries and various disciplines as important centers of intellectual activity.


Specialization in Interaction Studies

The specialization in Interaction Studies recognizes interaction as the original and fundamental communication process as well as the predominant means through which social life is accomplished. Systematic attention is given to the organization of interaction across diverse social relationships activities, and contexts. The primary goals of interaction studies are to advance the scholarly understanding of human interaction in all its possible manifestations; articulate interactional relationships among theoretical, empirical, and practical communication issues and events; and promote methodological diversity and pluralism in the investigation of interactional phenomena. The Interaction Studies specialization is situated within an expanding interdisciplinary and international network of scholars examining language, conversation, nonverbal behavior, and the development of personal relationships.


Specialization in Intercultural and International Studies

The increasing cultural diversity of the United States, and the global interdependencies of nations and their media systems, requires people who can communicate across cultural and national boundaries. The specialization in Intercultural and International Studies is designed to increase student understanding of the effects of culture on face-to-face and mediated communication; prepare students for careers in intercultural and international advertising, education, management, media systems, and organizations; promote scholarly research and artistic creativity in all areas of intercultural and international communication; and prepare students to function in diverse intercultural and international contexts.


Specialization in New Media Studies

New technology is transforming the communication landscape. This specialization will prepare students to work, communicate within, and understand an increasingly technological communication world. The specialization in New Media Studies will increase student understanding of new media technology and its cultural and commercial consequences; prepare students for careers in new media as well as traditional communication industries being transformed by new technology; promote scholarly research and artistic creativity in all areas of new media; and prepare students to function in diverse new communication environments.

JOURNALISM

Journalism education emphasizes the training of writers, reporters, and editors for the mass media. It also seeks to prepare and guide students interested in pursuing careers in a wide range of informational and interpretive multi-media environments. The courses offered in the
Journalism major is designed to give students a working knowledge of the skills, concepts, and values needed to succeed as competent professional communicators. They focus on the basic elements of factual and analytical writing, editing, communication law and theory, history, and responsibility in the mass media.


The Journalism program is an impacted program at most universities and specific regulations related to admissions are imposed. All students interested in becoming journalism major may enter under the "pre-Journalism" major code (06020) on their application for admission and then proceed to complete the steps to become formally admitted to the Journalism major after coming to SDSU.

黎儿UID: 105441

请问这是哪个学校的啊？？

5只眼睛UID: 145407

是咯，请教

AnnaSuiUID: 165047

最初由 黎儿 发布
[B]请问这是哪个学校的啊？？ [/B]