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TOPIC: ARGUMENT117 - The following is a memo from the business manager of Valu-Mart stores.
"Over 70 percent of the respondents to a recent survey reported that they are required to take more work home with them from the workplace than they were in the past. Since Valu-Mart has not seen impressive sales in its office-supply departments in the past, we should take advantage of this work-at-home trend by increasing at all Valu-Mart stores the stock of home office machines such as printers, small copy machines, paper shredders, and fax machines. We will also increase stock of office supplies such as paper, pens, and staplers. With these changes, our office-supply departments will become the most profitable component of our stores."
WORDS: 356 TIME: 01:44:12 DATE: 2010-2-7 21:43:07
In this argument, according to the survey that people take more work home from workplace, the manager of Valu-Mart stores concludes that by increasing the stock of home office machines and office supplies at all Valu-Mart stores, their office-supply departments will become the most profitable component of their stores. A carefully examination of this argument reveal that this conclusion is groundless.
First, the survey revealed that people take more work home from their workplace, however, we should know that the majority of their work is still done in the workplace. This means that only a small proportion of the total work is done in people's home. Therefor, I don't think the work at home can significantly increase the demand of the home office machines. Any way, the work done at home is not the most important part of their work. It is not worthwhile for doing these peripheral work to buy office machines. As a result, people taking more work home do not necessarily bring increasing sales of office machines to Valu-Mart stores.
Secondly, the fact people bring more work home has little to do with the demand of office supplies. Even if more work is taken home from workplace, the total amount of work does not change radically. So the total demand of office supplies will not increase significantly, and the condition Valu-Mart stores faces is probably unchanged. Therefor, the conclusion that the office-supply departments will become the most profitable component of their stores is quite doubtable.
Thirdly and finally, from the argument we know that "Valu-Mart has not seen impressive sales in its office-supply departments in the past". What could this mean? This means that there may be some other factors resulting in Valu-Mart's unimpressive sales. The unimpressive sales may result from relative high price, inadequate sale channels or poor management.
In summary, from the survey, we can not come to the conclusion that Valu-Mart's office-supply department will become the most profitable component of the stores. To increase the sales of office machines, Valu-Mart has to improve its other qualities,such as the price of its products, the sale channels, its management and so on |
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