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发表于 2010-2-11 17:43:21
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Argument173 The following is a memorandum issued by the publisher of a newsmagazine, Newsbeat, in the country of Dinn.
"Our poorest-selling magazine issues over the past three years were those that featured international news stories on their front covers. Over the same period, competing news-magazines have significantly decreased the number of cover stories that they devote to international news. Moreover, the cost of maintaining our foreign bureaus to report on international news is increasing. Therefore, we should decrease our emphasis on international news and refrain from displaying such stories on our magazine covers."
Citing the past three years poorest selling record, competitors’ opposite behaviors and the increasing cost of maintaining foreign bureaus, the author comes to the conclusion that the magazine should reduce international news reports and displaying them on covers. However, this argument is based on a serious of unproven assumptions, which render it unconvincing as it stands.
One such assumption is that the poorest-selling issues in the past three years are due to their international news stories covers. Even though the sale of a magazine is close related to its cover, the author ignores the news story on cover is only a component of the magazine’s cover design. It is totally possible that the cover’s background color should be blamed, or the printed character style of the cover is not suitable to the overall effect, any of which might impact the sale of the magazine. Additionally, besides cover design, there are also other factor influencing the magazine’s sale, such as the content and the selling price of it. In short, without providing solid evidences that other reasons are all irrational, the author’s assumption is dubious.
Furthermore, the author’s hypothesis that competing magazines is wiser and needs we learn by cutting their cover stories on international news at the same period is open to doubt. No evidences are given to indicate their magazines sales were increasing at that period of time, or they got other benefits through taking this measure. On the contrary, it is entirely probable that they cut their international news reports and relevant cover stories just because they can’t peer with us in the international news area, thus we should expand rather shrink our scope on the international news. Unless the author could provide exact data to demonstrate the competitors were well benefited through this measure, his or her hypothesis is unpersuasive.
Finally, the cost increase of maintaining foreign bureaus can’t sufficiently support we should decrease cost on international news. Because the author gave no evidences to declare our magazine can’t afford them any more. Perhaps, this cost only account for a small proportion of our magazine’s whole cost, and its increase means little to the whole. Granted that this increase means a great deal to our magazine, it does not necessary follow that we should cut cost supporting them. If international news could bring more profit to our magazine, then the growing part is totally worth it. If either of the cases is true, the magazine couldn’t cut their cost supporting foreign bureaus in haste.
All in all, this argument relies on certain unwarranted assumptions and therefore specious at best. To convince readers to accept his/her conclusion, the author should provide information on those poorest-selling issues, competitors’ sales, and the benefits of international news. |
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