argument124 这个感觉不错 有拍就回

qisaimanUID: 2703629

ARGUMENT124 qisaiman

The following is a memo from the business manager of National Daily News.

"To expand the home delivery service of our national newspaper, we should concentrate on the state of Urba rather than on the state of Sylva. First, the population of Sylva is more widely dispersed, which would require us to spend more money to deliver our papers in that area, resulting in less profit per customer. Second, a long-term study of television viewing habits suggests that Sylvans prefer local to national news, since they spend twice as much time viewing local news programs as they do viewing national programs. Finally, because events in Urba receive more coverage in our newspaper than do events in Sylva, we can expect Urbans to be more interested in reading our newspaper."
WORDS: 319
TIME: 00:31:44
DATE: 2010-2-22 19:49:32

The argument suggests the newspaper should focus on the Urba (U) rather than Sylva(S) to expand the home delivery service. The reasons seem plausible but do not stand a close analysis.

Firstly, it is argued that the population in S is more widely dispersed, which can result less profit per customer. However, the argument fails to consider the overall population of S and U. As a common sense, we know that the profit earned by the newspaper is equal to the overall numbers of custom multiplying profit per customer. If there is more population in S, the company can still gain more profit in S than it does in U.

Secondly, the long-term study of television viewing habits has little relation to the home delivery service. The argument falsely assumes that the television viewer is the same group as the newspaper readers. Since we are not informed that whether the television watchers have the habit of reading newspaper. It is highly possible that those who watch television only take a small account of all the newspaper readers, and the main readers spend little time on television. And if this is true, it will undermine the credit of the study.

Furthermore, the third reason is based on the assumption that citizens only care about the events in their own state, which is open to doubt, and there is more events in U than S that worthy covering. Even if it is true that citizens only pay attention to local news, the newspaper can adjust their coverage and make a balance between the two places, which can attract the population in both U and S, and thus bring a growing profit.

In the final analysis, the argument should include more information before the decision to be made, such as the overall population, the reading habit of the people and whether there is an optimal approach to reduce the cost of home delivery.