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TOPIC: ISSUE60 - "The media-and society in general-mistakenly expect an individual to speak for a particular group, whether or not that individual truly represents the views of the entire group."
WORDS: 554
TIME: 01:06:43
DATE: 2010-3-21 21:51:44
Nowadays, new groups with novel ideas mushroom with every passing second. With this burst of information, it becomes more and more difficult for people to get a whole and clear picture of what others stand for. To demystify and thus eliminate the unnecessary misunderstanding, it is media's mission to introduce and publicize these different ideas, purposes and meanings to the public. The most straight and forward way to disclose the truth is to let someone inside to speak in name of the entire group. Sometimes the whole group does have such kind of representative person who are dedicated to illustrate the spirit of the entire group, though they are not necessarily what they claim themselves to be. However, more often than not, such delegate just doesn't exit in a group, thus comes the problem of partiality.
For some mature groups, they do take into account the public image, therefore have a dedicated department to maintain the relationship with the media and society, often known as public relationship. Taken NGO as an example, usually they will hold a media conference to pass their idea and related information on to the public before they have some new projects to carry out. Through such communication with the media, they make the upcoming project more familiar to the society and thus win more support from the public, which may enlarge the influence and therefore bring about more potential opponents. In such case, the individual that carries out this conference is actually speak in name of the entire group, and interpret its idea as how it initiates.
However, for some groups with delegate, what they act is quite another thing as what they allege. Nixon used to be the delegate that speaks for his whole team that run the white house. Though he claimed to be upright and honest, the later Water Gate Event disclosed the truth to be just the opposite way. The individual do represent the views of the entire group, but the entire group is just not necessarily what they claim to be.
On the other hand, there also exist some groups which are not so considerable or big enough to have such a specialized team. Most nascent groups do not have the time or energy to organize such a dedicated group, then here comes the problem of partiality. Taken e-commerce company as an instance; if you ask an IT guy, he may probably tell you that the IT department is the most important team because they are responsible for how user experience be when they come to the company website; yet, if you go to a marketing guy, the answer may be quite different that the marketing are the most important team because they are in charge of attract customers to the website. In such situation, it is quite pointless to understand the true views of the entire group, thus any individual may be partial in one way or another.
To sum up, that an individual represents the views of the entire group does exist under the condition that the individual is carefully selected and dedicated to handle the relationship with the media and society. Yet, even what this dedicated individual claims may not truly accord to what they do. Moreover, partiality is common flaw that may be found with groups without such dedicated delegate. |
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