argument43

tc1220UID: 2585174

TOPIC: ARGUMENT43 - The following appeared as part of a business plan developed by the manager of the Rialto Theater.
"Despite its downtown location, the Rialto Movie Theater, a local institution for five decades, must make big changes or close its doors forever. It should follow the example of the new Apex Theater in the mall outside of town. When the Apex opened last year, it featured a video arcade, plush carpeting and seats, and a state-of-the-art sound system. Furthermore, in a recent survey, over 85 percent of respondents reported that the high price of newly released movies prevents them from going to the movies more than five times per year. Thus, if the Rialto intends to hold on to its share of a decreasing pool of moviegoers, it must offer the same features as Apex."
WORDS: 460          TIME: 00:30:00          DATE: 2010-3-31 12:15:10

The argument is well-organized, however, it doesn't sound reasonable as it should be. In this agrument, the arguer states that the Rialto Movie Theater should follow the example of the new Apex Theater since Apex developed some new equipments like carpeting and seats, sound system. By applying the same way as Apex's, Rialto Movie Theater is able to hold on the share of decreasing pool of moviegoers. This argument rests on a series of unsubstantiated assumptions and it is invulnerable and unconvincing as it stands.

First of all, the argument rests on the unsubstantiated assumption that the equipments it imports would lead the Apex to success. Although Apex provides the equipment, no evidence can prove that it would attract more people to see the moive. In addition, even assuming that the Apex would be successful, however, the Apex opened last year, the time is not long enough so that  we cannot predict the situation in the future. Perhaps people are only curious about the featured equipments merely and come to Apex, no enough information is provide to the situation in the future.

Moveover, the author simply relies the assumption that the situation in the mall outside of town could be applied to the downtown provided that the equipment would be useful and contributive. As mentioned in argument, Riato Movie Theater is a downtown one while the Apex is located in the mall outside of town. Perhaps the situation between both is tremendously different, say, people have different attitude on the moives. In addition, the markets between both may also be differentiated to each other, which could lead to different strategies that should be applied. Therefore, the author fails to provide enough evidence, it is reasonable to doubt the validity of the conclusion.

Finally, it is still unconvincing to doudt the vadility of the conclusion. The first unwarranted one is that the vadility of the survey. It is likely that the people who doesn't go to moive due to the high price would like to participate in the survey. In addition, there is no exact data about the amount of people participating the survey, plus the people are not representative as they should be. Therefore, we cannot conclude that the methods to be done should base on the survey, thus, making the argument not sound logically.

In conclusion, the author has not convinced me that the conclusion that offer the same feature as Apex is reasonable and logically. To better evaluate the argument, we need to know more information about the markets difference between both and the fact that whether this new measure could increase the share of a decreasing pool of moviegoers. In addition, the future condition should also be evaluated so as to ensure the feasibility of the conclusion.

个人感觉满烂了，忘很拍。

pomotoUID: 2797324

前面ok的，就是最后一条不好。记住不要见到survey就拍，这个survey没啥问题，问题在于既然他都说了人家不愿意高票价去看电影，那么装修之后票价会不会升高呢？成本总要摊在票价里吧，那这样一来不是反而客源流失更多，这里本身是个悖论。