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TOPIC:ARGUMENT235 - The following appeared in a memorandum from the generalmanager of KNOW radio station.
"Severalfactors indicate that radio station KNOW should shift its programmingfrom rock-and-roll music to a continuous news format. Consider, forexample, the number of older people in our listening area hasincreased dramatically, while the total number of our listeners hasrecently declined. Also, music stores in our area report decreasedsales of recorded music. Finally, continuous news stations inneighboring cities have been very successful, and a survey taken justbefore the recent election shows that local citizens are interestedin becoming better informed about politics."
WORDS:468
TIMES: 01:16:10
DATE: 2010/7/6 0:36:13
Theauthor tried to recommend KNOW radio station shift its programmingby(becauseof )thechange of the listeners, the (decreased)salesof recorded music, the case of successful (thesuccessful case of neighbouring )stationwith news and the survey (inneighbouring cities where)
localcitizens took. However, all these analysis or reasons are not soconvincing as they appeared at first sight.
Foremost,the author pointed out that the listeners were changing.Admittedly,(,admittedly,)thatmaybe means the station should adapt(carter)to these old people. However, without any surveys from these olderlisteners, it's too rushed to conclude that the former programmingwill not be interesting and absorbing (attractive 对于absorbing我觉得很奇怪)tothem. Perhaps they are also excited in the rock-and-roll music andthat's why they choose KNOW radio station. What's more, thepercentage of new listeners is unknown and there also will be no needto change the programming if itis not high????thenumber of people,showing little interest to music, is not largeenougheven if they show no interest in rock-and-roll music.
Besidesthat above, another tendency has been mentioned to support the ideaof shifting programming, which is not potent either,sincethe sales of recorded music can be caused by so many factors exceptthe lack of interest in music. Maybe those consumers prefer toenjoyingmusicthrough internet or mp3 (mp3player).Or, perhaps the fact isthatno popular stars release their new songs recently could be anothercontributor to the declining sale. And????meanwhile it’s also probably that those consumers gain what theywant from the radio station, which isironically???? animportant reason why KNOW should remain the music programming ratherthan cancel it. With these potential reasons, the author failed toshow that people are not interested in music any longer in this areaand the radio station should abandon their program.
At last,the case of successfulnews stations neighboring (thesuccessful case of neighbouring stations)andthe survey taken before were cited to show the perspectiveafter?????KNOWstation carry out the recommendation. Nevertheless it is not thecase. The listeners of neighboring area may be quite different fromtheir counterparts here?????andit is likely that the majority of them feel boring with rock-and-rollmusic at first and care politics more than any other things. So,(,so)the style of those stations cannot be used here. And the survey isnot persuasive atthe same time??since it is so abstract that a large amount of critical informationwas not offered.For example, how many people took the survey? How many of them showtheir interest in politics information?Andeventhough the number is large enough, what are their opinions to(of)musicprogramming? Do they really concern more withpolitics than the music and want to getthose(morepolitics)from KNOW radio station? (:-)I like)
Allin all, the argument is based on the unreasoning inference andunconvincing survey or comparison, which are not enough to persuademe to adopt the recommendation.
(add somesuggestions to enhance the persuasive points of this argument )
绿色表示不要的部分
LZ 思路不错,希望少用and. 表达清晰一些。 个人意见希望能有所帮助
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