Argument怎么准备呢？内附习作A219，求高手点评

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ARGUMENT219 - The following appeared in a memorandum from a vice president of the Megamart department store chain.

"For the third year in a row, the average household income in our country has risen significantly. That prosperity means that families are likely to be spending more time and money on leisure activities. Megamart stores should therefore concentrate on enlarging and promoting its line of products typically used in leisure activities: athletic and outdoor equipment, televisions, gourmet cooking equipment, and luggage and travel accessories."

The vice president of the Megamart department store chain claims that the stores should therefore concentrate on enlarging and promoting its line of products typically used in leisure activities. To support this claim, the vice president cited that average household income are increasing significantly for three yeas, and implicates families are likely to spend more on leisure activities. This argument suffers from N logical flaws.

To begin with, the memo is based on the assumption that significant income rising means prosperity in economics. However, the author fails to provide any strong evidence that citizens are living in a rich life. In all likelihood that the increase of the household income does not cover the inflation rates, thus the purchase power of the residences is actually decreased, therefore people would spend less time and money on leisure activity. Without provide a though statistics about the country's economy, the claim is unconvincing.

Even assuming that this country is enjoying its prosperity, it does not means families are likely to spending more on leisure staff. It is entire possible that families tend to using their income on education, or donate to charity organizations, or just save their money in Bank. Either of this case would undermine the vice president's claim.

Another assumption the memorandum based on is the condition of the country overall typify the places where Megamart store chain located. Maybe Megamart's districts are facing a natural disaster, like earthquake or tornado, and the economy there is decreasing by that factor. This would definitely weaken the author's argument. Without any information about the market where Megamart involved in, any conclusion would be unpersuasive.

Given that families were willing to spend more an leisure activities, they may not necessarily purchase Megamart goods, those people are more likely to consume in professional leisure activity agencies, like outdoor team. If this the case, Megamart concentrating on products typically used on leisure activities would not be profitable.

In conclusion, without statistical evidence that this country is economically well growing and people would spend more on leisure activities,
and this general condition typifies where Megamart locates, the vice president claim that the stores should concentrate on enlarging and promoting its line of products typically used in leisure activities would be seriously undermined. To bolster this recommendation, the vice
president have to provide more markets information where Megamart locates and people would purchase such products in Megamart stores.