issue27 大家看看有什么好的想法！欢迎提意见！

happyman2000UID: 136936

Issue 27 no one can possibly achieve success in the world by conforming to conventional practices and conventional ways of thinking.  遵守传统经验和想法的人是不会成功的。

In this rapidly changeable society, certainly no one can expect to permanently remain up to the date and make a sustained success by conforming to conventional practices and conventional ways of thinking. But to state that there is no possibility at all for those who adopt conventional ways of thinking and practicing to achieve success, it seems to go to another extreme.

In reality life, there are many conventional practices and conventional ways of thinking that have been proved helpful to success far more than once. Ancient Chinese author Sunzi’s great military writing, “the art of warship”, for instance, has more than two thousand years of history. According to the above argument, obviously it belongs to something conventional and does little to success. However, this does not prevent it from becoming one of the most popular military classics in the world even today. Not only military commanders today read it, even many modern businessmen say that they can learn much from it. Why this old writing has such vitality? The answer may be that it indicated some most general laws or disciplines in combating with enemies. Though some over-particular practices can possibly become out of date, the general ones will not. In this respect, many other conventional practices and ways of thinking are similar. Take business competition with the most rapid rate of change for example, the oldest and most classical practice is to maximize the output with minimized input. Is any modern businessman able to make success by breaking away from this practice？

In addition, in many situations conventional practices and conventional ways of thinking are effective to be against risk of failure while new methods often mean high risk. When the risk is high to such a certain degree that the expected revenue (calculated by multiplying the rate of failure of new methods with the revenue if succeed) may be lower than that of conventional ones, undoubtedly the more rational action is to adopt the conventional practices even though the new ones may mean much higher revenue if succeed. Businessmen profoundly know this theorem. So they always try to keep a deliberate balance between the conventional practices and the new ones. For them, the only rational and possible business mode for persistent success is to ensure a stable stream of revenue by conventional practices in the first place, and then based on which, the new ones can be tried. Thus, in case of failure, the loss to the businessman would not be too much and unaffordable.


At last, it must be pointed out that even for the new ideas, methods or practices, they always originate from the experiences of conventional ones. The new practices without any foundation at most times are impractical and superfluous, merely increasing the risk of failure. Truly there are many people or corporations failing for over conforming to conventional practices and conventional ways of thinking, but in reality we can see much more those that fail for shortage of experiences. For Bill Gates or Dell, they may have the genius to create a completely new mode of business in the condition of no any experience of conventional ones. But how many people have such a confidence to become another Bill Gate in the future? Therefore, to accumulate experiences by conventional practices and thinking at first time, based on it, then to develop somewhat new ideas or methods, seems to be a more realistic means to our most common people.

In conclusion, despite the fatal deficiency of over conforming to conventional practices and conventional ways of thinking, it is too arbitrary by arguing that they do nothing to success. Instead, they can play a positive role in achieving success at many situations. (618 words)

paisleyUID: 64183

第二段说理似乎稍微弱了点。应该增加些篇幅。比如世间许多事情、规则、情形都没有变，那些conventional的东西，虽然是为了历史上的特定情景、规则、情形而设定、产生的，但是到现在仍然适用。

还有就是举businessman的例比较多了。可能还应该更广泛一点的.

其他都很好了.