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发表于 2014-10-8 13:04:55
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The following was written by a group of developers in the city of Monroe.
A jazz music club in Monroe would be a tremendously profitable enterprise. At present, the nearest jazz club is over 60 miles away from Monroe; thus, our proposed club, the C Note, would have the local market all to itself. In addition, there is ample evidence of the popularity of jazz in Monroe: over 100,000 people attended Monroe's jazz festival last summer, several well-known jazz musicians live in Monroe, and the highest-rated radio program in Monroe is 'Jazz Nightly.' Finally, a nationwide study indicates that the typical jazz fan spends close to $1,000 per year on jazz entertainment. We therefore predict that the C Note cannot help but make money.
The argument is well proposed yet not thoroughly well reasoned. The developer suggests that the city should open a Jazz music club in order to get profits. To support his claim, he employs several lines of reasoning includes a larger popularity of jazz in that city and a nationwide study indicating jazz fans’ abilities of consuming. However, none of those evidences lend credible evidence to support the suggestion.
The first reason the developer stresses on is that the newly opening club---the C Note will be thriving in the local market because otherwise they should travel 60 miles to another club. The threshold assumption here is that the C Note club would embody similar characteristics that attract those jazz fans as another club does.
Even if that is the case, the developer’s seemingly “ample” evidences are ripe with holes and assumptions. For instance, the great population attending a jazz festival is little indication that jazz is popular in that city. A lack of other ways of entertaining may just as likely be the cause accounting for the citizens’ attendance. Also, it is entirely possible that the vast majority of festival attendees are out-of-town visitors. Besides, being a residential place for lots of jazz musicians, city M may provide a great deal of other activities for jazz fans including outdoor concerts, music salons and so forth. Aside from that, the relation between the good ranking performance of “Jazz Nightly” radio program and the jazz popularity is not concretely made. Perhaps it is just that the program is well made or perhaps the city has just a few program for its residents to choose from. Given that a lot of people love that program for jazz's sake, the author provides no evidence that radio listeners would be interested in going out to hear live jazz. For that matter, the radio program might actually pose competition for the C-Note club, especially considering that the program airs during the evening.
Needless to say, if the demand for a live jazz club in Monroe were as great as the applicant claims, it seems that Monroe would already have one or more such clubs.
Finally, the nationwide study indicating jazz fans’ great spending on jazz entertainment doesn’t apply equally to the M city. Without considering the individuality of a particular city such as the geographical and physical terrains and the topographics of the population, this study cannot convince me of the M city residents’ great spending in the C Note club.
Before any final decision is made about what is to invest in the developing process of the M city, we should evaluate all possible alternatives and cause for a profitable venture.
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