美国大学商学院市场营销系(Marketing)研究排名

柯南UID: 103681

美国大学商学院市场营销系(Marketing)研究排名
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+ g1 \. n' s1 W2 ?送交者: amana 2004年11月17日09:58:10 于 [教育与学术]http://www.bbsland.com  

  
CITATION FREQUENCY OF RESEARCH PUBLISHED IN THE TOP THREE MARKETING JOURNALS: RANKING THE IMPACT OF ARTICLES, SCHOLARS, AND INSTITUTIONS
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Amanda E. Helm, University of Missouri, Columbia
David Hunt, University of Missouri, Columbia
Mark B. Houston, University of Missouri, Columbia

ABSTRACT We report a study that assesses the influence of marketing articles, scholars, and institutions. Influence was assessed by analyzing the average number of times per year each article, scholar, and institution was cited in subsequently published works. Rankings of the most influential scholars and institutions are provided and compared to the results of prior ranking studies.
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Journal of Marketing (JM)
Journal of Marketing Research (JMR)
* H& U! i" x3 c7 MJournal of Consumer Research (JCR)

Table 1. Top 50 Institutions by Average Annual Citations of Total Faculty (Fractional Credit)
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Average Annual Citations Total Faculty / (rank)a Ranking by number of publicationsb Institution Total Citations Top Three Marketing Journals Other Marketing Journals Outside Discipline Based on this samplea Spake & Harmon Bakir et al

/ x7 [% i2 v! u9 a/ p! g2 MUniversity of Wisconsin-Madison 82.9 (1) 24.9 (1) 28.6 (1) 29.4 (1) 8 5 8
) P' N! B. l5 {  i; YUniversity of Minnesota 73.6 (2) 22.2 (2) 28.0 (2) 23.5 (5) 3 11 20
University of Pennsylvania 71.8 (3) 18.2 (5) 27.9 (3) 25.6 (3) 1 1 1
University of Southern California 69.5 (4) 18.8 (3) 26.4 (4) 24.3 (4) 2 12 12
9 W; G* d  p' C9 L6 qDartmouth College 63.7 (5) 18.3 (4) 24.9 (5) 20.5 (9) 17 39 •
& u: d1 b. I1 S; Q* w& r( oNorthwestern University 61.0 (6) 15.2 (6) 23.9 (7) 21.9 (7) 4 7 7
0 h  B/ o, f, ^& f' q7 qUniversity of Michigan, Ann Arbor 56.8 (7) 9.7 (13) 19.5 (10) 27.6 (2) 4 5 11
* G. @# r( i7 pArizona State University 53.8 (8) 9.6 (15) 21.9 (8) 22.3 (6) 10 12 16
Vanderbilt University 50.3 (9) 7.2 (25) 24.1 (6) 19.0 (11) 17 24 9
. s0 d% ]5 v7 t0 ^* I0 CUniversity of Texas, Austin 49.5 (10) 12.0 (10) 16.7 (12) 20.8 (8) 7 2 2
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Duke University 46.3 (11) 12.9 (9) 20.6 (9) 12.8 (16) 10 24 18
Indiana University 45.1 (12) 13.9 (7) 15.0 (14) 16.1 (13) 10 15 21
Stanford University 41.2 (13) 10.3 (11) 10.4 (26) 20.5 (10) 28 12 13
University of Missouri, Columbia 39.9 (14) 7.1 (26) 18.5 (11) 13.6 (15) 36 34 •
/ @* R7 z7 |9 E5 p' H0 a, g; h, u/ D3 cUniversity of Florida 39.6 (15) 13.3 (8) 14.0 (15) 12.3 (21) 13 2 6
+ l$ P) }# v# Z2 V; _Texas Tech University 36.7 (16) 8.1 (20) 12.2 (20) 16.4 (12) 34 24 25
New York University 35.6 (17) 9.0 (17) 10.7 (25) 15.9 (14) 13 7 5
Emory University 35.0 (18) 8.4 (18) 13.4 (18) 13.2 (16) 25 • •
3 W0 C! O9 s6 X$ g) gColumbia University 34.3 (19) 9.7 (14) 12.0 (22) 12.6 (17) 4 4 4
- n: \9 {" x) }& y+ T5 RHarvard University 33.8 (20) 7.5 (23) 13.7 (16) 12.5 (19) 20 30 23
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University of Illinois 32.8 (21) 7.2 (24) 18.3 (12) 7.3 (33) 28 27 24
0 N: B! ^# }& {5 S* ~' t: _! pUniversity of Alabama, Tuscaloosa 32.0 (22) 6.0 (30) 13.5 (17) 12.5 (20) 38 46 •
( E9 F  y6 v$ \3 J5 x5 W3 q$ h9 ~University of Chicago 30.6 (23) 8.3 (19) 11.7 (23) 10.6 (25) 17 7 3
$ d; D. J1 E" r) q& dUniversity of Arizona 30.4 (24) 8.1 (21) 13.0 (19) 9.3 (28) 32 12 21
Texas A & M University 29.8 (25) 5.9 (31) 12.1 (21) 11.7 (23) 23 16 19
7 O2 h$ _* {1 ~$ A4 E  S7 f' zThe Ohio State University 28.9 (26) 10.3 (12) 9.6 (29) 9.1 (30) 8 10 17
University of Washington 28.7 (27) 7.0 (26) 9.9 (28) 11.9 (22) 45 39 •
* m! ]+ @, b7 N* cUniversity of California, Berkeley 28.2 (28) 9.3 (16) 10.1 (27) 8.8 (31) 34 19 10
Colorado State University 27.6 (29) 6.4 (29) 9.7 (29) 11.5 (24) 61 • •
: v  q0 f7 P$ l  s) w+ S: ZSouthern Methodist University 20.7 (30) 6.8 (28) 7.1 (45) 6.8 (35) 25 34 •
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+ f+ v! C# o# HUniversity of Miami 20.8 (31) 3.5 (50) 8.9 (32) 8.1 (32) 28 34 •
Massachusetts Institute of Technology 20.4 (32) 8.0 (22) 6.1 (51) 6.3 (38) 56 30 15
5 I. i* l2 }3 _% \6 t, [UIowa State University 20.4 (33) 2.5 (63) 7.9 (37) 10 (26) 25 • •
- S. l, x( f- b: ]& m: ]) ~: {niversity of Virginia 18.9 (34) 5.4 (35) 10.8 (24) 2.8 (75) 45 46 •
9 M" q& B, x6 \7 Z$ Q( W& a- n5 `- UUniversity of Cincinnati 18.8 (35) 5.4 (33) 7.5 (41) 5.9 (44) 15 19 •
GTE Laboratories, Inc 18.6 (36) 3.6 (49) 8.2 (35) 6.8 (36) 93 • •
Florida State University 18.5 (37) 1.3 (89) 7.8 (38) 9.3 (27) 93 • •
8 t8 n+ ?9 D& @7 O. r; C4 U' ]University of Notre Dame 18.4 (38) 4.0 (44) 8.3 (33) 6.1 (39) 38 39 •
University of Nebraska 18.3 (39) 5.3 (36) 9.1 (31) 3.9 (55) 62 • •
Illinois State University 18.2 (40) 1.3 (89) 7.7 (40) 9.1 (29) 131 • •
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/ t* _# q9 a/ H0 T4 ^INSEAD 17.9 (41) 5.1 (37) 6.8 (47) 6.1 (40) 38 • •
University of South Carolina 17.0 (42) 3.6 (47) 7.4 (43) 6.0 (43) 21 • •
University of Colorado, Boulder 16.9 (43) 5.4 (34) 8.2 (33) 3.3 (63) 45 30 •
University of Iowa 16.7 (44) 4.1 (42) 6.6 (48) 6.0 (42) 21 39 •
University of California, Los Angeles 16.6 (45) 4.9 (38) 7.2 (44) 4.5 (49) 23 16 14
Virginia Polytechnic Institute 16.2 (46) 4.1 (43) 5.5 (55) 6.7 (37) 28 39 •
University of Connecticut 16.1 (47) 4.8 (39) 7.0 (46) 4.3 (51) 52 • •
7 N- v- U! M5 m( m/ t7 P( rUniversity of California, Irvine 16.0 (48) 5.5 (32) 6.5 (50) 3.9 (56) 38 46 •
% e4 b& |. T! x+ O" eUniversity of Oregon 15.6 (49) 4.6 (40) 7.7 (38) 3.2 (65) 62 • •
University of Portland 15.3 (50) 4.2 (41) 7.4 (42) 3.6 (58) 80 • •
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aRanking out of 227 institutions with faculty members publishing in JM, JMR, & JCR from 1990 through 1996.

! c/ T3 j+ u8 |bSpake & Harmon ranking based on a count of publications in JCR, JM, JMR, & JR from 1990-1996. Bakir, et al. top-25 ranking based on a count of publications in JM, JMR, JCR, JR, JAMS, & Marketing Science from 1991-1998. Bold indicates top 10 or approximate top 10 for tied rankings for each category.

# m/ r) n4 @( k$ bTable 2b. Top 50 Institutions (Five or more faculty) by Average Annual Citations Per Capita (Fractional Credit)b
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Average Annual Citations Per Capita / (rank)a Ranking by number of publicationsc Institution Total CitationsTop Three Marketing Journals Other Marketing Journals Outside Discipline Based on this sampleaSpake & Harmon Bakir et al.

: K3 x  M: _! S* D- T6 H3 HVanderbilt University 8.39 (1) 1.2 (5) 4.0 (1) 3.2 (1) 1 8 8S
University of Wisconsin-Madison 8.29 (2) 2.5 (1) 2.9 (2) 2.9 (2) 2 4 8
+ Y2 B9 I) j- a0 \Dartmouth College 6.37 (3) 1.8 (2) 2.5 (3) 2.0 (4) 8 25 14S
& r) I: O1 Q2 K! Z9 O! SUniversity of Missouri, Columbia 5.00 (4) 0.9 (12) 2.3 (4) 1.7 (6) 23 14 12S
; s( A# t0 X6 Y( g9 \& GDuke University 4.63 (5) 1.3 (4) 2.1 (5) 1.3 (9) 3 28 15
# ~  x/ Q$ Y# @3 \/ [# U8 N; FStanford University 4.57 (6) 1.1 (6) 1.2 (14) 2.3 (3) 16 9 11
University of Minnesota 4.32 (7) 1.3 (3) 1.7 (6) 1.4 (8) 4 31 17
( ^7 l5 D2 i" z6 h! T( J. W1 XTexas Tech University 4.08 (8) 0.9 (10) 1.4 (9) 1.8 (5) 27 18 22
" A* |: l, y9 w  B! ^University of Pennsylvania 3.59 (9) 0.9 (9) 1.4 (8) 1.3 (10) 5 6 1
+ M7 F) t  E, g1 j+ R4 N* x( F! YUniversity of Southern California 3.31 (10) 0.9 (11) 1.3 (12) 1.2 (12) 8 29 12

$ S* O4 V) [6 @5 i" t9 PEmory University 3.18 (11) 0.8 (17) 1.2 (13) 1.2 (11) 26 • •
University of California, Berkeley 3.13 (12) 1.0 (7) 1.1 (15) 1.0 (16) 27 1 1S
University of Arizona 3.04 (13) 0.8 (14) 1.3 (11) 0.9 (18) 30 12 18
% S* I9 M" \0 h  c/ A) TUniversity of Michigan, Ann Arbor 2.99 (14) 0.5 (29) 1.0 (17) 1.5 (7) 13 13 10
" {/ M2 _1 b9 R' S6 hUniversity of Florida 2.83 (15) 0.9 (8) 1.0 (18) 0.9 (22) 12 6 6
) {$ `2 m+ a+ Y7 V- A: M+ Y# Q7 R  BUniversity of Illinois 2.73 (16) 0.6 (24) 1.5 (7) 0.6 (33) 34 23 21
Southern Methodist University 2.59 (17) 0.9 (13) 0.9 (24) 0.9 (24) 11 36 25
) C$ G  v2 `* `: @/ PArizona State University 2.56 (18) 0.5 (35) 1.0 (16) 1.1 (13) 32 38 13
University of Chicago 2.55 (19) 0.7 (19) 1.0 (20) 0.9 (21) 16 10 3
Colorado State University 2.51 (20) 0.6 (25) 0.9 (25) 1.0(14) 86 • •

1 [$ q' J9 K8 R. `% D& zIndiana University 2.37 (21) 0.7 (18) 0.8 (30) 0.9 (23) 22 43 19
1 Q& _3 Z: t9 _4 ?: ?: S- KUniversity of Virginia 2.36 (22) 0.7 (20) 1.3 (10) 0.3 (61) 34 48 19S
* \  q9 ~: Y- e& G& X8 n% Y& TUniversity of California, Irvine 2.28 (23) 0.8 (16) 0.9 (22) 0.6 (40) 19 18 16S
% e. Q3 J3 R8 b* ~  _University of Miami 2.28 (24) 0.4 (42) 1.0 (19) 0.9 (20) 14 24 4S
+ [2 g  }3 `. ^# k: E8 i8 m6 QUniversity of Texas, Austin 2.25 (25) 0.5 (28) 0.8 (31) 0.9 (17) 21 17 2
Columbia University 2.14 (26) 0.6 (23) 0.8 (32) 0.8 (28) 6 3 4
University of Alabama, Tuscaloosa 2.13 (27) 0.4 (39) 0.9 (23) 0.8 (26) 54 53 •
University of Washington 2.05 (28) 0.5 (30) 0.7 (35) 0.9 (25) 56 52 •
# i) \0 N  C' i& VMassachusetts Institute of Technology 2.04 (29) 0.8 (15) 0.6 (41) 0.6 (31) 18 15 3S
Rutgers University, Camden 2.04 (30) 0.6 (22) 0.8 (29) 0.6 (35) 36 • •
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5 E7 Z/ O2 H, M+ SUniversity of Texas, Dallas 1.97 (31) 0.6 (27) 0.4 (63) 1.0 (15) 19 18 13S
University of Oregon 1.95 (32) 0.6 (26) 1.0 (21) 0.4 (52) 48 • 23S
Northwestern University 1.90 (33) 0.5 (34) 0.8 (33) 0.7 (30) 40 22 7
Iowa State University 1.86 (34) 0.2 (62) 0.7 (34) 0.9 (19) 55 • •
) {. X' Y( h3 f+ {The Ohio State University 1.81 (35) 0.6 (21) 0.6 (44) 0.6 (39) 7 15 14
2 h3 z; ^6 V7 ~New York University 1.78 (36) 0.5 (36) 0.5 (50) 0.8 (27) 33 25 5
Queen's University, Ontario 1.71 (37) 0.3 (51) 0.8 (27) 0.6 (38) 62 • •
University of Nebraska 1.66 (38) 0.5 (32) 0.8 (28) 0.4 (58) 67 • •
" G4 m7 U2 D: w' @& V$ }" ]Harvard University 1.61 (39) 0.4 (44) 0.7 (37) 0.6 (36) 46 34 20
Texas A & M University 1.57 (40) 0.3 (50) 0.6 (38) 0.6 (32) 57 33 16
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Cornell University 1.49 (41) 0.3 (49) 0.6 (39) 0.5 (41) 41 5 •
- N# r, n  n# ]University of Cincinnati 1.45 (42) 0.4 (37) 0.6 (46) 0.5 (48) 10 27 •
$ t1 [+ ?2 f. `! ?, y' r% {University of Colorado, Denver 1.39 (43) 0.2 (61) 0.9 (26) 0.3 (67) 90 • 25S
: d, Z2 x2 q( [4 EUniversity of Iowa 1.39 (44) 0.3 (45) 0.6 (48) 0.5 (42) 23 37 17S
6 V, p( m: Z& H. P4 B* ?University of California, Los Angeles 1.38 (45) 0.4 (38) 0.6 (42) 0.4 (56) 29 11 2S
# [9 v& l: n, Y" }Wake Forest University 1.38 (46) 0.3 (48) 0.4 (64) 0.7 (29) 172 • •
( C2 n% i, O9 V+ \0 d$ Y4 [INSEAD 1.38 (47) 0.4 (40) 0.5 (53) 0.5 (45) 53 • •
Case Western Reserve University 1.37 (48) 0.5 (33) 0.5 (52) 0.4 (57) 23 44 •
& g, n: @) a+ u3 nPurdue University 1.32 (49) 0.3 (56) 0.6 (40) 0.4 (50) 48 • 9S
Creighton 1.30 (50) 0.5 (31) 0.6 (43) 0.2 (77) 133 • •

8 g( p4 A5 T$ a& I) DaRanking out of 227 institutions with faculty members publishing in JM, JMR, & JCR from 1991 through 1995 bAverage Annual Citation Rate of each institution divided by number of current full-time faculty.
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cSpake & Harmon ranking based on a count of publications in JCR, JM, JMR, & JR from 1990-1996. Bakir, et al. top-25 ranking of large departments (10+ faculty) based on a count of publications in JM, JMR, JCR, JR, JAMS, & Marketing Science from 1991-1998. sBakir et al. top-25 ranking of small departments (less than 10 marketing faculty)

薇薇酥心UID: 160404

really excellent work

smileofqndUID: 190722

应该开一个专门的PH. D of marketing申请者的专栏

yeahlangUID: 190563

楼上的说得是

86390216UID: 2102486

MARKING最好有什么样的背景呢？

11yaoyaoUID: 177037

同问

MARKETING的背景和专业方向,有没有大人可以赐教?

jacklee0808UID: 2177487

同问楼上问题!~MARKETING的背景和专业方向,有没有大人可以赐教?

筱轩UID: 2182353

master of marketing和mba marketing 方向 哪个更好些?

wangseedUID: 157699

marketing美国好找工作吗