美国大学商学院市场营销系(Marketing)研究排名

柯南UID: 103681

美国大学商学院市场营销系(Marketing)研究排名

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送交者: amana 2004年11月17日09:58:10 于 [教育与学术]http://www.bbsland.com  

  
2 c9 F; y+ X5 B8 C6 H& nCITATION FREQUENCY OF RESEARCH PUBLISHED IN THE TOP THREE MARKETING JOURNALS: RANKING THE IMPACT OF ARTICLES, SCHOLARS, AND INSTITUTIONS

Amanda E. Helm, University of Missouri, Columbia
David Hunt, University of Missouri, Columbia
/ ~' ?$ e, X( p" W- `' {- [Mark B. Houston, University of Missouri, Columbia
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ABSTRACT We report a study that assesses the influence of marketing articles, scholars, and institutions. Influence was assessed by analyzing the average number of times per year each article, scholar, and institution was cited in subsequently published works. Rankings of the most influential scholars and institutions are provided and compared to the results of prior ranking studies.
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Journal of Marketing (JM)
( b2 t: B# K  L1 h% VJournal of Marketing Research (JMR)
+ q* v6 O0 A* ]( uJournal of Consumer Research (JCR)
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1 A- W. c2 x$ Y8 C8 F1 OTable 1. Top 50 Institutions by Average Annual Citations of Total Faculty (Fractional Credit)
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( h5 V. c& y3 r4 |( d; gAverage Annual Citations Total Faculty / (rank)a Ranking by number of publicationsb Institution Total Citations Top Three Marketing Journals Other Marketing Journals Outside Discipline Based on this samplea Spake & Harmon Bakir et al

0 q8 D( j2 g8 R5 M, UUniversity of Wisconsin-Madison 82.9 (1) 24.9 (1) 28.6 (1) 29.4 (1) 8 5 8
University of Minnesota 73.6 (2) 22.2 (2) 28.0 (2) 23.5 (5) 3 11 20
' ?. p) C* i2 F/ ?3 v% DUniversity of Pennsylvania 71.8 (3) 18.2 (5) 27.9 (3) 25.6 (3) 1 1 1
3 h* t; `( }% z& RUniversity of Southern California 69.5 (4) 18.8 (3) 26.4 (4) 24.3 (4) 2 12 12
5 Q4 V% w6 w* HDartmouth College 63.7 (5) 18.3 (4) 24.9 (5) 20.5 (9) 17 39 •
, K: ~3 V& a( R5 F$ eNorthwestern University 61.0 (6) 15.2 (6) 23.9 (7) 21.9 (7) 4 7 7
3 l) L4 w# L$ R: cUniversity of Michigan, Ann Arbor 56.8 (7) 9.7 (13) 19.5 (10) 27.6 (2) 4 5 11
$ w0 W! W( G2 B( nArizona State University 53.8 (8) 9.6 (15) 21.9 (8) 22.3 (6) 10 12 16
5 P1 Z0 T- D; |# qVanderbilt University 50.3 (9) 7.2 (25) 24.1 (6) 19.0 (11) 17 24 9
- ^( M, T- L0 K: Z1 i1 ^0 T" sUniversity of Texas, Austin 49.5 (10) 12.0 (10) 16.7 (12) 20.8 (8) 7 2 2

# O" g1 m# Y$ y! L  ADuke University 46.3 (11) 12.9 (9) 20.6 (9) 12.8 (16) 10 24 18
Indiana University 45.1 (12) 13.9 (7) 15.0 (14) 16.1 (13) 10 15 21
. |# l4 s# j" w' r/ X2 L5 C4 t! rStanford University 41.2 (13) 10.3 (11) 10.4 (26) 20.5 (10) 28 12 13
University of Missouri, Columbia 39.9 (14) 7.1 (26) 18.5 (11) 13.6 (15) 36 34 •
University of Florida 39.6 (15) 13.3 (8) 14.0 (15) 12.3 (21) 13 2 6
Texas Tech University 36.7 (16) 8.1 (20) 12.2 (20) 16.4 (12) 34 24 25
, F/ [& r- B( k) S, mNew York University 35.6 (17) 9.0 (17) 10.7 (25) 15.9 (14) 13 7 5
Emory University 35.0 (18) 8.4 (18) 13.4 (18) 13.2 (16) 25 • •
# V8 i8 I2 j" S% T9 Q% nColumbia University 34.3 (19) 9.7 (14) 12.0 (22) 12.6 (17) 4 4 4
Harvard University 33.8 (20) 7.5 (23) 13.7 (16) 12.5 (19) 20 30 23

' [( p% s/ H% r1 r9 }1 q4 d$ u3 CUniversity of Illinois 32.8 (21) 7.2 (24) 18.3 (12) 7.3 (33) 28 27 24
  u2 P. `) a" q5 z& R" KUniversity of Alabama, Tuscaloosa 32.0 (22) 6.0 (30) 13.5 (17) 12.5 (20) 38 46 •
University of Chicago 30.6 (23) 8.3 (19) 11.7 (23) 10.6 (25) 17 7 3
# S6 t) C& G7 Z2 T/ z8 z) y: P% eUniversity of Arizona 30.4 (24) 8.1 (21) 13.0 (19) 9.3 (28) 32 12 21
Texas A & M University 29.8 (25) 5.9 (31) 12.1 (21) 11.7 (23) 23 16 19
+ P9 c: r# V4 M& @  e" z7 K, H" x5 wThe Ohio State University 28.9 (26) 10.3 (12) 9.6 (29) 9.1 (30) 8 10 17
University of Washington 28.7 (27) 7.0 (26) 9.9 (28) 11.9 (22) 45 39 •
3 F0 v0 W! a+ fUniversity of California, Berkeley 28.2 (28) 9.3 (16) 10.1 (27) 8.8 (31) 34 19 10
Colorado State University 27.6 (29) 6.4 (29) 9.7 (29) 11.5 (24) 61 • •
Southern Methodist University 20.7 (30) 6.8 (28) 7.1 (45) 6.8 (35) 25 34 •
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8 Q4 A8 j0 u$ l5 U7 k" @University of Miami 20.8 (31) 3.5 (50) 8.9 (32) 8.1 (32) 28 34 •
, w: S( V6 A$ ]8 J7 BMassachusetts Institute of Technology 20.4 (32) 8.0 (22) 6.1 (51) 6.3 (38) 56 30 15
* G0 h1 P' `" Z/ f7 a" }2 QUIowa State University 20.4 (33) 2.5 (63) 7.9 (37) 10 (26) 25 • •
niversity of Virginia 18.9 (34) 5.4 (35) 10.8 (24) 2.8 (75) 45 46 •
0 V+ q/ `% X* Q- K# jUniversity of Cincinnati 18.8 (35) 5.4 (33) 7.5 (41) 5.9 (44) 15 19 •
GTE Laboratories, Inc 18.6 (36) 3.6 (49) 8.2 (35) 6.8 (36) 93 • •
, i- x+ y" |* u$ I9 e/ }2 nFlorida State University 18.5 (37) 1.3 (89) 7.8 (38) 9.3 (27) 93 • •
University of Notre Dame 18.4 (38) 4.0 (44) 8.3 (33) 6.1 (39) 38 39 •
! u& F. g6 P/ Q) jUniversity of Nebraska 18.3 (39) 5.3 (36) 9.1 (31) 3.9 (55) 62 • •
Illinois State University 18.2 (40) 1.3 (89) 7.7 (40) 9.1 (29) 131 • •
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& ^+ I& e3 f$ ^. [3 m6 D" q7 _  S5 }' qINSEAD 17.9 (41) 5.1 (37) 6.8 (47) 6.1 (40) 38 • •
% _  G) |: l3 n! N! g. y1 T) lUniversity of South Carolina 17.0 (42) 3.6 (47) 7.4 (43) 6.0 (43) 21 • •
! Q' Q9 n7 K- l9 XUniversity of Colorado, Boulder 16.9 (43) 5.4 (34) 8.2 (33) 3.3 (63) 45 30 •
University of Iowa 16.7 (44) 4.1 (42) 6.6 (48) 6.0 (42) 21 39 •
, ?8 B9 a: J0 ?9 X0 r0 [+ U* ~University of California, Los Angeles 16.6 (45) 4.9 (38) 7.2 (44) 4.5 (49) 23 16 14
5 R9 x/ r6 b. j! QVirginia Polytechnic Institute 16.2 (46) 4.1 (43) 5.5 (55) 6.7 (37) 28 39 •
University of Connecticut 16.1 (47) 4.8 (39) 7.0 (46) 4.3 (51) 52 • •
% B. P* h8 A' A. C# UUniversity of California, Irvine 16.0 (48) 5.5 (32) 6.5 (50) 3.9 (56) 38 46 •
2 {. C& Z8 b1 x- J$ Q1 n: DUniversity of Oregon 15.6 (49) 4.6 (40) 7.7 (38) 3.2 (65) 62 • •
& e& u% K% x/ k8 Z' f8 y9 d! G; G; NUniversity of Portland 15.3 (50) 4.2 (41) 7.4 (42) 3.6 (58) 80 • •
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. k# N, s3 r3 ?; d% N4 yaRanking out of 227 institutions with faculty members publishing in JM, JMR, & JCR from 1990 through 1996.
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bSpake & Harmon ranking based on a count of publications in JCR, JM, JMR, & JR from 1990-1996. Bakir, et al. top-25 ranking based on a count of publications in JM, JMR, JCR, JR, JAMS, & Marketing Science from 1991-1998. Bold indicates top 10 or approximate top 10 for tied rankings for each category.
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Table 2b. Top 50 Institutions (Five or more faculty) by Average Annual Citations Per Capita (Fractional Credit)b

Average Annual Citations Per Capita / (rank)a Ranking by number of publicationsc Institution Total CitationsTop Three Marketing Journals Other Marketing Journals Outside Discipline Based on this sampleaSpake & Harmon Bakir et al.
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Vanderbilt University 8.39 (1) 1.2 (5) 4.0 (1) 3.2 (1) 1 8 8S
University of Wisconsin-Madison 8.29 (2) 2.5 (1) 2.9 (2) 2.9 (2) 2 4 8
Dartmouth College 6.37 (3) 1.8 (2) 2.5 (3) 2.0 (4) 8 25 14S
University of Missouri, Columbia 5.00 (4) 0.9 (12) 2.3 (4) 1.7 (6) 23 14 12S
/ {( \; t1 Z9 I' {$ Y; h- VDuke University 4.63 (5) 1.3 (4) 2.1 (5) 1.3 (9) 3 28 15
Stanford University 4.57 (6) 1.1 (6) 1.2 (14) 2.3 (3) 16 9 11
5 ^  c3 `" O/ h( U7 l! u& RUniversity of Minnesota 4.32 (7) 1.3 (3) 1.7 (6) 1.4 (8) 4 31 17
* q1 S/ a3 N( R  X: e4 UTexas Tech University 4.08 (8) 0.9 (10) 1.4 (9) 1.8 (5) 27 18 22
University of Pennsylvania 3.59 (9) 0.9 (9) 1.4 (8) 1.3 (10) 5 6 1
University of Southern California 3.31 (10) 0.9 (11) 1.3 (12) 1.2 (12) 8 29 12

Emory University 3.18 (11) 0.8 (17) 1.2 (13) 1.2 (11) 26 • •
University of California, Berkeley 3.13 (12) 1.0 (7) 1.1 (15) 1.0 (16) 27 1 1S
4 X  c$ O- t9 ~1 k, ]University of Arizona 3.04 (13) 0.8 (14) 1.3 (11) 0.9 (18) 30 12 18
University of Michigan, Ann Arbor 2.99 (14) 0.5 (29) 1.0 (17) 1.5 (7) 13 13 10
University of Florida 2.83 (15) 0.9 (8) 1.0 (18) 0.9 (22) 12 6 6
1 S0 {. ?1 D4 gUniversity of Illinois 2.73 (16) 0.6 (24) 1.5 (7) 0.6 (33) 34 23 21
- L7 w( s6 D: ~Southern Methodist University 2.59 (17) 0.9 (13) 0.9 (24) 0.9 (24) 11 36 25
! U3 [+ Q3 q+ N; [3 UArizona State University 2.56 (18) 0.5 (35) 1.0 (16) 1.1 (13) 32 38 13
% @& ^# l- A, x$ _. j% z5 KUniversity of Chicago 2.55 (19) 0.7 (19) 1.0 (20) 0.9 (21) 16 10 3
" [8 _2 \* _. L; H( d* KColorado State University 2.51 (20) 0.6 (25) 0.9 (25) 1.0(14) 86 • •

+ i& q6 F( C' D2 GIndiana University 2.37 (21) 0.7 (18) 0.8 (30) 0.9 (23) 22 43 19
6 }- {5 S- w7 p1 a$ D, P4 BUniversity of Virginia 2.36 (22) 0.7 (20) 1.3 (10) 0.3 (61) 34 48 19S
2 Q! o/ d: D5 [2 c6 f7 `# Y! gUniversity of California, Irvine 2.28 (23) 0.8 (16) 0.9 (22) 0.6 (40) 19 18 16S
University of Miami 2.28 (24) 0.4 (42) 1.0 (19) 0.9 (20) 14 24 4S
) i4 Y( f1 {- kUniversity of Texas, Austin 2.25 (25) 0.5 (28) 0.8 (31) 0.9 (17) 21 17 2
Columbia University 2.14 (26) 0.6 (23) 0.8 (32) 0.8 (28) 6 3 4
University of Alabama, Tuscaloosa 2.13 (27) 0.4 (39) 0.9 (23) 0.8 (26) 54 53 •
University of Washington 2.05 (28) 0.5 (30) 0.7 (35) 0.9 (25) 56 52 •
Massachusetts Institute of Technology 2.04 (29) 0.8 (15) 0.6 (41) 0.6 (31) 18 15 3S
( @; i7 t2 K: N- d' x; f+ i! }( c% qRutgers University, Camden 2.04 (30) 0.6 (22) 0.8 (29) 0.6 (35) 36 • •
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University of Texas, Dallas 1.97 (31) 0.6 (27) 0.4 (63) 1.0 (15) 19 18 13S
University of Oregon 1.95 (32) 0.6 (26) 1.0 (21) 0.4 (52) 48 • 23S
Northwestern University 1.90 (33) 0.5 (34) 0.8 (33) 0.7 (30) 40 22 7
Iowa State University 1.86 (34) 0.2 (62) 0.7 (34) 0.9 (19) 55 • •
The Ohio State University 1.81 (35) 0.6 (21) 0.6 (44) 0.6 (39) 7 15 14
" H0 A% ]9 s. P  j# u, vNew York University 1.78 (36) 0.5 (36) 0.5 (50) 0.8 (27) 33 25 5
Queen's University, Ontario 1.71 (37) 0.3 (51) 0.8 (27) 0.6 (38) 62 • •
University of Nebraska 1.66 (38) 0.5 (32) 0.8 (28) 0.4 (58) 67 • •
Harvard University 1.61 (39) 0.4 (44) 0.7 (37) 0.6 (36) 46 34 20
; J) N: P3 y4 K/ z9 i  yTexas A & M University 1.57 (40) 0.3 (50) 0.6 (38) 0.6 (32) 57 33 16
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, T" \  z4 w5 {/ S/ D' u, E7 ]Cornell University 1.49 (41) 0.3 (49) 0.6 (39) 0.5 (41) 41 5 •
University of Cincinnati 1.45 (42) 0.4 (37) 0.6 (46) 0.5 (48) 10 27 •
, T7 s0 M& E+ C* D; SUniversity of Colorado, Denver 1.39 (43) 0.2 (61) 0.9 (26) 0.3 (67) 90 • 25S
- J6 @" W3 d9 s5 N. N) r* EUniversity of Iowa 1.39 (44) 0.3 (45) 0.6 (48) 0.5 (42) 23 37 17S
0 F7 T$ K3 w, x- F0 iUniversity of California, Los Angeles 1.38 (45) 0.4 (38) 0.6 (42) 0.4 (56) 29 11 2S
Wake Forest University 1.38 (46) 0.3 (48) 0.4 (64) 0.7 (29) 172 • •
8 B# a& S  v& K$ ?0 LINSEAD 1.38 (47) 0.4 (40) 0.5 (53) 0.5 (45) 53 • •
" R/ ?' x$ c! w- g% FCase Western Reserve University 1.37 (48) 0.5 (33) 0.5 (52) 0.4 (57) 23 44 •
- t3 x2 Y, H* KPurdue University 1.32 (49) 0.3 (56) 0.6 (40) 0.4 (50) 48 • 9S
9 X4 ~1 G+ s* KCreighton 1.30 (50) 0.5 (31) 0.6 (43) 0.2 (77) 133 • •
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aRanking out of 227 institutions with faculty members publishing in JM, JMR, & JCR from 1991 through 1995 bAverage Annual Citation Rate of each institution divided by number of current full-time faculty.

cSpake & Harmon ranking based on a count of publications in JCR, JM, JMR, & JR from 1990-1996. Bakir, et al. top-25 ranking of large departments (10+ faculty) based on a count of publications in JM, JMR, JCR, JR, JAMS, & Marketing Science from 1991-1998. sBakir et al. top-25 ranking of small departments (less than 10 marketing faculty)

薇薇酥心UID: 160404

really excellent work

smileofqndUID: 190722

应该开一个专门的PH. D of marketing申请者的专栏

yeahlangUID: 190563

楼上的说得是

86390216UID: 2102486

MARKING最好有什么样的背景呢？

11yaoyaoUID: 177037

同问

8 u5 T3 O) F, C! T7 f1 R9 EMARKETING的背景和专业方向,有没有大人可以赐教?

jacklee0808UID: 2177487

同问楼上问题!~MARKETING的背景和专业方向,有没有大人可以赐教?

筱轩UID: 2182353

master of marketing和mba marketing 方向 哪个更好些?

wangseedUID: 157699

marketing美国好找工作吗