美国大学商学院市场营销系(Marketing)研究排名

柯南UID: 103681

美国大学商学院市场营销系(Marketing)研究排名


& i+ G7 x5 r+ g) K送交者: amana 2004年11月17日09:58:10 于 [教育与学术]http://www.bbsland.com  

  
& [8 T% ]7 M, L) tCITATION FREQUENCY OF RESEARCH PUBLISHED IN THE TOP THREE MARKETING JOURNALS: RANKING THE IMPACT OF ARTICLES, SCHOLARS, AND INSTITUTIONS

4 u8 Y( D2 t( V" a1 t5 GAmanda E. Helm, University of Missouri, Columbia
+ o% J# }1 _1 J- y3 N0 S& T8 lDavid Hunt, University of Missouri, Columbia
Mark B. Houston, University of Missouri, Columbia
5 _* N4 j5 D" d( _3 n
! Z8 i! n  a5 Q$ f( D; R' [2 m; l( JABSTRACT We report a study that assesses the influence of marketing articles, scholars, and institutions. Influence was assessed by analyzing the average number of times per year each article, scholar, and institution was cited in subsequently published works. Rankings of the most influential scholars and institutions are provided and compared to the results of prior ranking studies.

7 H' B6 B# M) w: q- q, I$ F9 wJournal of Marketing (JM)
: ^: Z: ^, B0 k! o4 o: sJournal of Marketing Research (JMR)
Journal of Consumer Research (JCR)

' f' C$ q* s2 d4 J' X* `Table 1. Top 50 Institutions by Average Annual Citations of Total Faculty (Fractional Credit)

8 J0 u) f7 N. G  EAverage Annual Citations Total Faculty / (rank)a Ranking by number of publicationsb Institution Total Citations Top Three Marketing Journals Other Marketing Journals Outside Discipline Based on this samplea Spake & Harmon Bakir et al

- C0 g( Z* Z/ }- ^! lUniversity of Wisconsin-Madison 82.9 (1) 24.9 (1) 28.6 (1) 29.4 (1) 8 5 8
: n" \$ h; y0 I3 ~8 p7 U, W# dUniversity of Minnesota 73.6 (2) 22.2 (2) 28.0 (2) 23.5 (5) 3 11 20
University of Pennsylvania 71.8 (3) 18.2 (5) 27.9 (3) 25.6 (3) 1 1 1
University of Southern California 69.5 (4) 18.8 (3) 26.4 (4) 24.3 (4) 2 12 12
- Y8 q1 o2 v; N4 }6 T1 LDartmouth College 63.7 (5) 18.3 (4) 24.9 (5) 20.5 (9) 17 39 •
# z( z0 ?2 e! VNorthwestern University 61.0 (6) 15.2 (6) 23.9 (7) 21.9 (7) 4 7 7
4 j  ]8 C& C' \6 dUniversity of Michigan, Ann Arbor 56.8 (7) 9.7 (13) 19.5 (10) 27.6 (2) 4 5 11
7 N* g* c! G$ [/ JArizona State University 53.8 (8) 9.6 (15) 21.9 (8) 22.3 (6) 10 12 16
( p& p* ~8 P  U9 I; x+ U& M9 pVanderbilt University 50.3 (9) 7.2 (25) 24.1 (6) 19.0 (11) 17 24 9
6 @: {' c/ s5 O! \! W) M9 tUniversity of Texas, Austin 49.5 (10) 12.0 (10) 16.7 (12) 20.8 (8) 7 2 2

Duke University 46.3 (11) 12.9 (9) 20.6 (9) 12.8 (16) 10 24 18
Indiana University 45.1 (12) 13.9 (7) 15.0 (14) 16.1 (13) 10 15 21
2 H" D$ p1 e% [, tStanford University 41.2 (13) 10.3 (11) 10.4 (26) 20.5 (10) 28 12 13
* j* H9 {& c/ s- {) g/ DUniversity of Missouri, Columbia 39.9 (14) 7.1 (26) 18.5 (11) 13.6 (15) 36 34 •
/ e, a8 F- p, ]0 ^) M3 tUniversity of Florida 39.6 (15) 13.3 (8) 14.0 (15) 12.3 (21) 13 2 6
: W0 B, Q; m/ ~( iTexas Tech University 36.7 (16) 8.1 (20) 12.2 (20) 16.4 (12) 34 24 25
& u& p. [; M1 z" J2 F/ O+ `New York University 35.6 (17) 9.0 (17) 10.7 (25) 15.9 (14) 13 7 5
Emory University 35.0 (18) 8.4 (18) 13.4 (18) 13.2 (16) 25 • •
Columbia University 34.3 (19) 9.7 (14) 12.0 (22) 12.6 (17) 4 4 4
. p  ^# t6 w0 p5 ]Harvard University 33.8 (20) 7.5 (23) 13.7 (16) 12.5 (19) 20 30 23
% G% p6 w/ y& A4 d+ q
University of Illinois 32.8 (21) 7.2 (24) 18.3 (12) 7.3 (33) 28 27 24
University of Alabama, Tuscaloosa 32.0 (22) 6.0 (30) 13.5 (17) 12.5 (20) 38 46 •
University of Chicago 30.6 (23) 8.3 (19) 11.7 (23) 10.6 (25) 17 7 3
University of Arizona 30.4 (24) 8.1 (21) 13.0 (19) 9.3 (28) 32 12 21
Texas A & M University 29.8 (25) 5.9 (31) 12.1 (21) 11.7 (23) 23 16 19
8 `5 o1 ~' O3 e( k. ?) ]The Ohio State University 28.9 (26) 10.3 (12) 9.6 (29) 9.1 (30) 8 10 17
4 g' U) q" U7 \' |, y' DUniversity of Washington 28.7 (27) 7.0 (26) 9.9 (28) 11.9 (22) 45 39 •
6 h7 N* Z2 {5 I! W  ]University of California, Berkeley 28.2 (28) 9.3 (16) 10.1 (27) 8.8 (31) 34 19 10
Colorado State University 27.6 (29) 6.4 (29) 9.7 (29) 11.5 (24) 61 • •
' ], ]6 m# A- B! c$ nSouthern Methodist University 20.7 (30) 6.8 (28) 7.1 (45) 6.8 (35) 25 34 •

9 o/ ?' b) }$ }( S" k" S. yUniversity of Miami 20.8 (31) 3.5 (50) 8.9 (32) 8.1 (32) 28 34 •
Massachusetts Institute of Technology 20.4 (32) 8.0 (22) 6.1 (51) 6.3 (38) 56 30 15
UIowa State University 20.4 (33) 2.5 (63) 7.9 (37) 10 (26) 25 • •
niversity of Virginia 18.9 (34) 5.4 (35) 10.8 (24) 2.8 (75) 45 46 •
University of Cincinnati 18.8 (35) 5.4 (33) 7.5 (41) 5.9 (44) 15 19 •
GTE Laboratories, Inc 18.6 (36) 3.6 (49) 8.2 (35) 6.8 (36) 93 • •
2 M$ u5 H$ d( z& C: Y3 FFlorida State University 18.5 (37) 1.3 (89) 7.8 (38) 9.3 (27) 93 • •
University of Notre Dame 18.4 (38) 4.0 (44) 8.3 (33) 6.1 (39) 38 39 •
University of Nebraska 18.3 (39) 5.3 (36) 9.1 (31) 3.9 (55) 62 • •
Illinois State University 18.2 (40) 1.3 (89) 7.7 (40) 9.1 (29) 131 • •
( }* Z" C  l9 U$ |, M+ z
5 e6 A7 ?; Y$ O2 \INSEAD 17.9 (41) 5.1 (37) 6.8 (47) 6.1 (40) 38 • •
University of South Carolina 17.0 (42) 3.6 (47) 7.4 (43) 6.0 (43) 21 • •
. `& N) F/ H4 h- K: YUniversity of Colorado, Boulder 16.9 (43) 5.4 (34) 8.2 (33) 3.3 (63) 45 30 •
2 J7 N+ Q" |) r, UUniversity of Iowa 16.7 (44) 4.1 (42) 6.6 (48) 6.0 (42) 21 39 •
/ u; S- G/ T8 U! D) J( ~University of California, Los Angeles 16.6 (45) 4.9 (38) 7.2 (44) 4.5 (49) 23 16 14
6 k4 z6 |; H3 U  b- g$ xVirginia Polytechnic Institute 16.2 (46) 4.1 (43) 5.5 (55) 6.7 (37) 28 39 •
( h2 }  k7 \* \) ~! W9 }( s# i9 HUniversity of Connecticut 16.1 (47) 4.8 (39) 7.0 (46) 4.3 (51) 52 • •
" F6 z2 m4 _: w+ x- W, o* k# M% P' qUniversity of California, Irvine 16.0 (48) 5.5 (32) 6.5 (50) 3.9 (56) 38 46 •
University of Oregon 15.6 (49) 4.6 (40) 7.7 (38) 3.2 (65) 62 • •
9 h" O+ g7 ]8 N9 U! ?University of Portland 15.3 (50) 4.2 (41) 7.4 (42) 3.6 (58) 80 • •
4 J0 s2 J+ O. y5 N
aRanking out of 227 institutions with faculty members publishing in JM, JMR, & JCR from 1990 through 1996.

7 k4 w  d+ c6 l: X% UbSpake & Harmon ranking based on a count of publications in JCR, JM, JMR, & JR from 1990-1996. Bakir, et al. top-25 ranking based on a count of publications in JM, JMR, JCR, JR, JAMS, & Marketing Science from 1991-1998. Bold indicates top 10 or approximate top 10 for tied rankings for each category.

  }5 ?. Y% w  D/ {, ~% o1 i2 {Table 2b. Top 50 Institutions (Five or more faculty) by Average Annual Citations Per Capita (Fractional Credit)b
+ P9 T  h, A* E3 ^, Q" w( d6 q4 F, i0 v
  M4 j/ [0 P- s7 M" w9 X) {Average Annual Citations Per Capita / (rank)a Ranking by number of publicationsc Institution Total CitationsTop Three Marketing Journals Other Marketing Journals Outside Discipline Based on this sampleaSpake & Harmon Bakir et al.

Vanderbilt University 8.39 (1) 1.2 (5) 4.0 (1) 3.2 (1) 1 8 8S
University of Wisconsin-Madison 8.29 (2) 2.5 (1) 2.9 (2) 2.9 (2) 2 4 8
/ z5 f# f/ E2 jDartmouth College 6.37 (3) 1.8 (2) 2.5 (3) 2.0 (4) 8 25 14S
- F6 V; n# z( V2 {3 r! D& AUniversity of Missouri, Columbia 5.00 (4) 0.9 (12) 2.3 (4) 1.7 (6) 23 14 12S
Duke University 4.63 (5) 1.3 (4) 2.1 (5) 1.3 (9) 3 28 15
Stanford University 4.57 (6) 1.1 (6) 1.2 (14) 2.3 (3) 16 9 11
University of Minnesota 4.32 (7) 1.3 (3) 1.7 (6) 1.4 (8) 4 31 17
' t2 v! J! c/ eTexas Tech University 4.08 (8) 0.9 (10) 1.4 (9) 1.8 (5) 27 18 22
University of Pennsylvania 3.59 (9) 0.9 (9) 1.4 (8) 1.3 (10) 5 6 1
University of Southern California 3.31 (10) 0.9 (11) 1.3 (12) 1.2 (12) 8 29 12
% t! X" ]9 K! E0 ^5 M/ _
Emory University 3.18 (11) 0.8 (17) 1.2 (13) 1.2 (11) 26 • •
1 h8 F# m8 J8 K/ I% e0 J$ E6 JUniversity of California, Berkeley 3.13 (12) 1.0 (7) 1.1 (15) 1.0 (16) 27 1 1S
University of Arizona 3.04 (13) 0.8 (14) 1.3 (11) 0.9 (18) 30 12 18
, M: H$ S1 B. B7 \. E7 W; a1 P* HUniversity of Michigan, Ann Arbor 2.99 (14) 0.5 (29) 1.0 (17) 1.5 (7) 13 13 10
& z0 R1 |( v" V" ]$ S0 tUniversity of Florida 2.83 (15) 0.9 (8) 1.0 (18) 0.9 (22) 12 6 6
2 X1 F% p( h0 C  xUniversity of Illinois 2.73 (16) 0.6 (24) 1.5 (7) 0.6 (33) 34 23 21
  |. o/ Q% G6 y" GSouthern Methodist University 2.59 (17) 0.9 (13) 0.9 (24) 0.9 (24) 11 36 25
, \" T  q& ^% L( RArizona State University 2.56 (18) 0.5 (35) 1.0 (16) 1.1 (13) 32 38 13
" e/ M4 T3 Y8 m4 {University of Chicago 2.55 (19) 0.7 (19) 1.0 (20) 0.9 (21) 16 10 3
Colorado State University 2.51 (20) 0.6 (25) 0.9 (25) 1.0(14) 86 • •
! ~; M% X8 m( d) z8 }3 V
Indiana University 2.37 (21) 0.7 (18) 0.8 (30) 0.9 (23) 22 43 19
University of Virginia 2.36 (22) 0.7 (20) 1.3 (10) 0.3 (61) 34 48 19S
. F4 z% n+ V+ w# nUniversity of California, Irvine 2.28 (23) 0.8 (16) 0.9 (22) 0.6 (40) 19 18 16S
University of Miami 2.28 (24) 0.4 (42) 1.0 (19) 0.9 (20) 14 24 4S
( }3 j  q  B; x; t' t) ZUniversity of Texas, Austin 2.25 (25) 0.5 (28) 0.8 (31) 0.9 (17) 21 17 2
! A7 y  B& ^2 j! A; ~2 P5 |. X' iColumbia University 2.14 (26) 0.6 (23) 0.8 (32) 0.8 (28) 6 3 4
University of Alabama, Tuscaloosa 2.13 (27) 0.4 (39) 0.9 (23) 0.8 (26) 54 53 •
University of Washington 2.05 (28) 0.5 (30) 0.7 (35) 0.9 (25) 56 52 •
Massachusetts Institute of Technology 2.04 (29) 0.8 (15) 0.6 (41) 0.6 (31) 18 15 3S
Rutgers University, Camden 2.04 (30) 0.6 (22) 0.8 (29) 0.6 (35) 36 • •
' v! L$ t# s! F) g2 E
University of Texas, Dallas 1.97 (31) 0.6 (27) 0.4 (63) 1.0 (15) 19 18 13S
  V6 o' L9 m: PUniversity of Oregon 1.95 (32) 0.6 (26) 1.0 (21) 0.4 (52) 48 • 23S
Northwestern University 1.90 (33) 0.5 (34) 0.8 (33) 0.7 (30) 40 22 7
  X% G/ F8 f/ I1 R8 UIowa State University 1.86 (34) 0.2 (62) 0.7 (34) 0.9 (19) 55 • •
) c  F* t; N8 A, j7 h9 {- H3 nThe Ohio State University 1.81 (35) 0.6 (21) 0.6 (44) 0.6 (39) 7 15 14
New York University 1.78 (36) 0.5 (36) 0.5 (50) 0.8 (27) 33 25 5
1 j0 D( u: ]# @5 J! T" \9 yQueen's University, Ontario 1.71 (37) 0.3 (51) 0.8 (27) 0.6 (38) 62 • •
University of Nebraska 1.66 (38) 0.5 (32) 0.8 (28) 0.4 (58) 67 • •
Harvard University 1.61 (39) 0.4 (44) 0.7 (37) 0.6 (36) 46 34 20
  q4 p2 |2 }3 UTexas A & M University 1.57 (40) 0.3 (50) 0.6 (38) 0.6 (32) 57 33 16

Cornell University 1.49 (41) 0.3 (49) 0.6 (39) 0.5 (41) 41 5 •
University of Cincinnati 1.45 (42) 0.4 (37) 0.6 (46) 0.5 (48) 10 27 •
University of Colorado, Denver 1.39 (43) 0.2 (61) 0.9 (26) 0.3 (67) 90 • 25S
University of Iowa 1.39 (44) 0.3 (45) 0.6 (48) 0.5 (42) 23 37 17S
# o% q9 S3 g! O1 D+ n+ u, m+ o( TUniversity of California, Los Angeles 1.38 (45) 0.4 (38) 0.6 (42) 0.4 (56) 29 11 2S
; O/ U- x4 C# X6 }# x6 X* YWake Forest University 1.38 (46) 0.3 (48) 0.4 (64) 0.7 (29) 172 • •
INSEAD 1.38 (47) 0.4 (40) 0.5 (53) 0.5 (45) 53 • •
# g$ p7 n: n* H/ v" @( t* nCase Western Reserve University 1.37 (48) 0.5 (33) 0.5 (52) 0.4 (57) 23 44 •
Purdue University 1.32 (49) 0.3 (56) 0.6 (40) 0.4 (50) 48 • 9S
: `0 X  }: q' C4 }Creighton 1.30 (50) 0.5 (31) 0.6 (43) 0.2 (77) 133 • •

aRanking out of 227 institutions with faculty members publishing in JM, JMR, & JCR from 1991 through 1995 bAverage Annual Citation Rate of each institution divided by number of current full-time faculty.

# s9 s$ I% _1 G% B+ |" D  U$ DcSpake & Harmon ranking based on a count of publications in JCR, JM, JMR, & JR from 1990-1996. Bakir, et al. top-25 ranking of large departments (10+ faculty) based on a count of publications in JM, JMR, JCR, JR, JAMS, & Marketing Science from 1991-1998. sBakir et al. top-25 ranking of small departments (less than 10 marketing faculty)

薇薇酥心UID: 160404

really excellent work

smileofqndUID: 190722

应该开一个专门的PH. D of marketing申请者的专栏

yeahlangUID: 190563

楼上的说得是

86390216UID: 2102486

MARKING最好有什么样的背景呢？

11yaoyaoUID: 177037

同问

5 I- f2 z8 p1 e6 X2 w  U. f6 qMARKETING的背景和专业方向,有没有大人可以赐教?

jacklee0808UID: 2177487

同问楼上问题!~MARKETING的背景和专业方向,有没有大人可以赐教?

筱轩UID: 2182353

master of marketing和mba marketing 方向 哪个更好些?

wangseedUID: 157699

marketing美国好找工作吗