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6.The following was written as a part of an application for a small business loan by a group of developers in the city of Monroe.
"A jazz music club in Monroe would be a tremendously profitable enterprise. Currently, the nearest jazz club is 65 miles away; thus, our proposed club, the C Note, would have the local market all to itself. Plus, jazz is extremely popular in Monroe: over 100,000 people attended Monroe's jazz festival last summer, several well-known jazz musicians live in Monroe, and the highest-rated radio program in Monroe is 'Jazz Nightly,' which airs every weeknight. Finally, a nationwide study indicates that the typical jazz fan spends close to $1,000 per year on jazz entertainment. It is clear that the C Note cannot help but make money."
In this argument, the arguer claims that the C Note, the proposed jazz club, would be a tremendously profitable enterprise in Monroe. To substantiate the conclusion, the arguer points out that Monroe has no other jazz clubs. In addition, the arguer also cites various evidence that jazz is popular in local residents. However, the argument suffers from several critical flaws and therefore is unpersuasive as it stands.
In the first place, the arguer unfairly assumes that the proposed club, the C Note, would have the local market all to itself because of the mere fact that the nearest jazz club is 65 miles away. However this might not be the case. For example, it is quite possible that the nearest club is so famous that people are willing to go there and 65 miles might not be such long distance for the jazz fans even the C Note is much closer. Moreover, it is not warranted that C Note can provide better service. If so, then the arguer’s recommendation might account for poor advice for constructing a new jazz club in Monroe.
In the second place, another problem with the argument involves the cited evidence that jazz is extremely popular in Monroe. The arguer fails to provide the total number of the local residents among the 100,000 people who attended the Monroe’s festival last summer. It is possible that only a very small proportion of local residents attended it. In addition, the mere fact that several well-known musicians live in Monroe might be just a coincidence and they actually do nothing to promote the jazz entertainment there. Finally, the fact that the highest-rated radio program in Monroe, ‘Jazz Nightly’, which airs every weeknight does not follow the assumption that a lot of residents are used to listening to it frequently.
Last but not least, even if it is granted that jazz is extremely popular in Monroe, it supplies no evidence that the jazz fans there are representative of the nation’s typical jazz fans in general and they will also spend nearly $1000 per year on jazz entertainment. Moreover, it is just as likely that there are only few such typical fans in Monroe. If so, the arguer can not justify the application, at least not based on the nationwide study.
To sum up, the conclusion lacks credibility because the cited evidence does not lend strong support to what the arguer claims. To solidify the argument, the arguer should provide concrete evidence as following: a significant number of Monroe’ residents attended the jazz festival last summer; the famous jazz musicians will play in the C Note if they can; the program ‘Jazz Nightly’ really attracts a lot of local residents. Additionally, to better evaluate the argument, we must know that the jazz fans in Monroe are representative of the nation typical jazz fans who spend close to $1000 every year on the jazz entertainment. |
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