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8The following appeared in a memorandum issued by the strategic planning department at Omni Inc.
'Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percent increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25 year olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique Salsa throughout the country.
1作者不能根据a relatively small region 推出全国范围内对Mesa Foods 的情况
2 作者没有证实Mesa Foods, Diabolique Salsa 能带来future profit.单个20 percent 不能说明问题。过去的经验不能推出将来的情况。
3 14-to-25-years-olds 不一定会买Mesa Foods 的产品,尤其是Diabolique Salsa。
In this memorandum issued by the strategic planning department at Omni Inc, the author asserts that they should buy Mesa Foods, a manufacturer of snack foods, and concentrate in Particular on marketing Diabolique Salsa throughout the country. To substantiate this suggestion, the arguer points out that Mesa Foods has strong growth potential based on currently markets of its products within a relatively small region of the country. In additional, Mesa gained 20 percent profits in profits last year, and Diabolique Salsa, one of best-selling products, had increased sales over each of the past three years. Finally the author provide information that Omni Inc. is interested in 14-to-25-year old , the age group that consumes the most snack food . However, this plan relies on a series of substantiate assumptions, which render it unconvincing as it stands.
First of all, based on information of a relatively small region of the country, the arguer can not draw any convincing conclusion about Mesa Food's potential growth throughout the world. It is possible that people of only some special areas in the country prefer Mesa Food , while many other regions do not like , even hate this food. Or perhaps prevalence of Mesa Food is only a fashionable phenomenon, and the ardor of client will damp in future. In short , without ruling out these alternative possibilities , the arguer can not convince us that Mesa Food has strong growth potential.
Secondly, the arguer cites evidence that Mesa Food enjoyed a 20 percent increase in profits last year and increased sales of Diabolique Salsa the last three years, in order to substantiate that Mesa food will bring about increased profits in the future. However, the auger ignores merely statistical information -20 percent increase, will not make any sense. It is highly possible that 20 percent increase in profits is relatively low compared with other types of food, and 20 percent increase increased profits of Diabolique Salsa is due to blooming economic condition all over the country, but not the reason of Mesa Foods itself. Moreover, experience of past years lends no support to the marketing and profits in the future year. In short, the increased profits of Mesa Food and increased sales of Diabolique Salsa will not convince us invest in Mesa Food, especially Diabolique Salsa will bring profits for the cooperation.
Finally, the arguer is based on an assumption that 14-to-25-years olds, the age group that consumes the most snack food will choose Mesa Foods of Omni Inc., particularly Diabolique Salsa. However, the assumption includes some logic holes which severely weaken the credibility of arguer's assertion. It is possible that Mesa Foods produced by other companies will appeal young people because of better tastes and services. Or perhaps 14-to-25-years olds prefer other types of snack foods, aside from Diabolique Salsa. If this is the case the argument would not serve Omni Inc.’s goal.
In conclusion, the argument is not well supported. To convince me that Mesa Food , especially Diabolique Salsa would be profitable in the future throughout the world. To better evaluate the argument, more information about Mesa Food of Omni Inc. will appeal more people, 14-to-25-years old in particular over a longer time period would be provided timely. |
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