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Argument147 第1篇 让砖头来得更猛烈些吧!
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作者:寄托家园作文版普通用户 共用时间:30分3秒 484 words
从2001年2月22日9时15分到2001年2月22日9时30分
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The following appeared in an editorial in a business magazine.
'Although the sales of Whirlwind video games have declined over the past two years, a recent survey of video-game players suggests that this sales trend is about to be reversed. The survey asked video-game players what features they thought were most important in a video game. According to the survey, players prefer games that provide lifelike graphics, which require the most up-to-date computers. Whirlwind has just introduced several such games with an extensive advertising campaign directed at people 10 to 25 years old, the age-group most likely to play video games. It follows, then, that the sales of Whirlwind video games are likely to increase dramatically in the next few months.'
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The arguer states a seemingly logical argument that the sales of the video games of Whirlwind would increase in a few months, based on a survey of the players, and the advertising campaign the company would initiate. Also, s/he provided an assumption, which indicated that the video games may cater to the needs of the market. cater to the market cater本来就有迎合需要的意思 Closer scrutiny, however, reveals several fallacies in the argument, preventing it from being accepted.
First of all, the survey the author cited to bolster her or his conclusion is insufficient. There is no information of the participants taking part in the investigation. There is possibility that the respondents are those who have the most up-to-date computers, achieving the ability to play these games.这一点没有讲清楚,调查人群都拥有好电脑是如何影响调查结果的?比如说有可能这些人本来就是因为喜欢玩这类游戏而去买最新最好的电脑的,这样这个调查根本就不可信 However, there is no evidence that all the players have such computers. If the players who respond in the survey are the minorities in the market, they cannot represent the whole requirements of the players, which makes the author's conclusion absurd.
Secondly, even though the players all like the games with lifelike graphics, there is no guarantee that they will like the video games Whirlwind produced, and buy them. As we all know, there are many firms develop their games to occupy the market and satisfy the consumers. However, only a few 不要说only a few,说not all比较严密 of them can be successful. It is because 销售不成功可能有多方面原因,技术不行也许只是其中之一,不要把话说的太绝,以免受人以炳。建议改成One of the reasons for that is although they can keep themselves with the steps of fashion, but the technology they achieve cannot content the players and thereby their products cannot have good sales. It is possible that Whirlwind is one of these firms, with poor quality of the video games, which cannot satisfy the consumers and thus bring poor sales of the products to the company.
Finally, as for the advertising campaign, we cannot see its concrete function in propagandize 用动名词propagandizing the product products and increase the sales of the video games 加上in a few months与下面自己的论述统一起来. Firstly, there is no information in the argument that the consumers of the video games are mostly people 10 to 25 years old.感觉不必在这一点上进行纠缠,毕竟这是个类似于常识的东西 Were it not the case, we cannot guarantee the effect of the advertisement.Secondly, granted the consumers are in that age, the arguer provides no detailed measures to insure the attraction of the campaign to them. If the propaganda cannot attract them, it would be useless. What is more, common sense tells us that even if the advertisement is effective, it cannot lead to a bombard in the sale of a commodity. The increase in sale needs time, which may takes many months or even longer. Thus, it is not certain that the sales of the video games Whirlwind produces can increase in a few months.
In sum, the argument depends on problematic survey and unsubstantial presumption, which make it unconvincing. To develop it, the author should provide more information about the survey and the quality of the video games Whirlwind produces. To further ameliorate it, s/he should take the effect of the propaganda into account. |
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